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Nov 15

cité de l'architecture et du patrimoine: Petit Trianon

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cité de l'architecture et du patrimoine Print Ad - Petit Trianon

On the occasion of its 10 years of existence, the City of Architecture (famous french museum of Architecture in Paris) publishes a new advertising campaign to announce the event. The idea of ??the campaign is to show people who celebrate this anniversary in famous architects houses or in famous places or monuments. The buildings selected represent different eras and architectural styles. (Villa Savoye by Le Corbusier 1928, Petit Trianon In versailles by Ange-Jacques Gabriel 1762 or Cocteau Museum By Rudy Ricciotti 2011, Franklin Building By Auguste Perret 1903)

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Nov 15

cité de l'architecture et du patrimoine: Musée Cocteau

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cité de l'architecture et du patrimoine Print Ad - Musée Cocteau

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Nov 15

cité de l'architecture et du patrimoine: Immeuble Franklin

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cité de l'architecture et du patrimoine Print Ad - Immeuble Franklin

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Nov 15

ALDI: Kevin and Katie

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Aldi: Kevin and Katie

Aldi: Kevin and Katie

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Nov 15

Celtics: Say Hello

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Celtics: Say Hello

Celtics: Say Hello

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Nov 15

SOS Amitié: #AtFirstSight

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S.O.S Amitié: #AtFirstSight

S.O.S Amitié: #AtFirstSight

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Nov 15

Magichome: #PentruMagicHOME

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#PentruMagicHOME – we will sit on this chair and we won’t stand untill we receive 100.000SMS

We launched a massive fundraising campaign to collect 100,000 texts for 2 euro/each from people so we can build a flat for parents with children with cancer that are treated in Bucharest.

So far, the campaign is a huge success and has rallied tens of thousands of people to support it. One of the most important aspects of the campaign is that we set up a chair and a hospital bed in downtown Bucharest and we are asking people to sit on that chair until we reach our goal of 100,000 sent texts. Hundreds of people, including celebrities, journalists, TV stars have taken a sit.o far, in just a couple of days 40,000 texts have been sent, so we still have a long way: 60,000 texts. For this we are kindly asking for your help to help us tell our story to the world.

#PentruMagicHOME – we will sit on this chair and we won’t stand untill we receive 100.000SMS

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Nov 15

Ubisoft: I Am The Fart

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South Park: The Fractured But Whole – I AM THE FART | Official Trailer

South Park: The Fractured But Whole – I AM THE FART | Official Trailer

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Nov 15

Unicef: Furniture That Hides from Hurting

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UNICEF: Furniture That Hides from Hurting

UNICEF launched a new campaign that includes videos of unsuspecting parents being introduced to a new line of furniture called ‘hiding furniture.’ The mock creations include places for children to hide from abuse, whether it be sexual, physical or psychological. The intent is to bring attention to a new UNICEF report that includes shocking statistics of worldwide child abuse and the fact that most child abuse happens where kids feel the safest – in their own homes. “A lot of times children feel unsafe in their own home. It’s so prevalent now-a-days that children really need a place to escape and hide,” explains the actor portraying a salesperson in one of the videos. The videos encourage people to visit unicef.org/endviolence, where they can learn more about child abuse and how they can work for change.

UNICEF: Furniture That Hides from Hurting

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Nov 15

Fujifilm: Fill The World – Love

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Fujifilm: Fill The World – Love

Fujifilm: Fill The World – Love

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Nov 15

Fujifilm: Fill The World – Laughs

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Fujifilm: Fill The World With – Laughs

Fujifilm: Fill The World With – Laughs

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Nov 15

Fujifilm: Fill The World – Dance

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Fujifilm: Fill The World – Dance

Fujifilm: Fill The World – Dance

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Nov 15

18 Educational Toys for Kids – From Programmable Combat Bots to Informative Meal Tray Sets (TOPLIST)

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(TrendHunter.com) These educational toys for kids offer interactive experiences that entertain users while expanding their knowledge and important skill sets.

One product that’s included is the ‘…

Nov 15

Budweiser Takes One Last Lap at Daytona With Dale Earnhardt Jr. in Stirring Tribute

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Budweiser bids farewell to longtime brand ambassador Dale Earnhardt Jr. with a sendoff to the Nascar legend ahead of his impending retirement, in the form of a poignant three-minute tribute video created by VaynerMedia. Earnhardt, 43, who announced his retirement at the end of the 2017 season back in April, has a relationship with Budweiser…

Nov 15

Cards Against Humanity Is Buying Up Land Near the Mexican Border to Stop Trump’s Wall

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Remember that Black Friday promotion where Cards Against Humanity got a bunch of people to buy poo? What about last year’s, when it raised over $100,000 just to dig a hole? The brand that loves to transparently waste your cash just released its latest campaign: Cards Against Humanity Saves America. And given what time has…

Nov 15

Dollar Shave Club CMO Bets Online Estate Sales Can Be Next Big Thing

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Former Procter & Gamble Co. marketer Adam Weber spent five years haunting his old employer, marketer of Gillette, as chief marketing officer of Dollar Shave Club. Now he’s back in Cincinnati betting that online estate sales will be the Next Big Thing.

Weber is the new CMO of Everything But the House, an e-commerce player that’s rolling up the fragmented estate-sale business. Now operating out of more than 20 warehouses nationwide, EBTH takes merchandise from estate sales or people downsizing to smaller homes and sells it through online auctions. Every item starts at a dollar bid.

“It’s the best brand in e-commerce that almost nobody has ever heard of,” Weber says. Almost entirely through word of mouth, EBTH has grown since 2007 to reach a million bidders in 150 countries. The site does more than 350 estate sales monthly, selling 75,000 items through 1.3 million bids, he says.

Continue reading at AdAge.com

Nov 15

Move Over, Moz: Paddington Bear Wants to Save Christmas

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The battle for the best British Christmas ad is on, as Marks & Spencer’s holiday ad hits third place on the Ad Age Viral Video chart, two places below John Lewis’ delightful Moz the Monster commercial. In the Marks & Spencer spot, the bear saves Christmas, with help from an unlikely Santa.

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Nov 15

Trump Tweets About Wrong Mass Shooting, Deletes Tweet

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The communications strategy of the 45th president of the United States is notoriously erratic, off-the-cuff and, of course, Twitter-centric (and egocentric). Occasionally, though, President Trump’s tweets can sound almost quasi-presidential, which has led various media observers to presume that sometimes they’re ghost-written. For instance, at 11:34 p.m. last night, Trump tweeted thoughts-and-prayers-type sentiments about a community affected by a mass shooting:

May God be with the people of Sutherland Springs, Texas. The FBI and Law Enforcement has arrived.

[UPDATE: The tweet has been deleted. I’ve replaced the tweet embed above with the verbatim text of the deleted tweet. The headline of this post has also been updated to note the deletion.]

Continue reading at AdAge.com

Nov 15

Four Pillars of the Modern Brand Identity

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Brands are products of their media. Jingles and slogans were all the rage at the time of radio. Print prioritized photography and logos. TV launched the 30-second spot. Mass media separated brand identity from its execution, which in a time of templated channels and messages, didn’t matter so much. A company could give its brand identity guideline to someone in advertising, and expect that the typeface, logo, format or image was going to be applied correctly.

But modern brands don’t hand off the attributes of their brand identity to media. Instead, they build their identity in their networks, one experience at the time. They are identity networks. Modern brands are less about the company that created products and services, and more about the individual who buys them.

A network does for 21st-century brand communication what the TV did for the 20th, and print did for the 19th: it conveys brand identity in a tangible form. It shows us the organizing mode of communication. In the 19th century, it was the identity of a family business; in the 20th, it was the corporate identity. Now it is the identity of the consumer.

Continue reading at AdAge.com

Nov 15