Nov
16
Nov
16
Adagio: Daydreaming
Posted in: Uncategorized
What it looked liked as another day at the office, will be soon transformed in an extraordinary extravaganza. Daydreaming or not, imagine if the flavours you’ve always dreamed of where inside the new Adagio Skyr.
Nov
16
Primus: Prison Fix Up
Posted in: Uncategorized
On January 30, 2017, at 10:30 PM, under the pretext of poor prison conditions reported by E.U., the government passed an emergency ordinance that would help corrupt politicians escape justice and this decision lead to Romania’s greatest post communism protest.
Primus, a small brand of construction materials, focused on responsible honest handymen, wanted to show support for a protest that fights dishonest decisions.
The brand made a public commitment to solve the heart of the issue: if the government repeals the ordinance in due time, Primus will donate renovation materials for fixing up Romanian prisons. Each day the government postponed the decision, the brand would help renovate less prisons. Thus, 18 prisons are today renovated with Primus adhesives, grout and concrete screed.
Nov
16
SCARED STRAIGHT: Out of Advertising
Posted in: Uncategorized
Nov
16
Wireless Charger Power Banks – The 'NOCABLE' Portable Wireless Station Work with Qi-Enabled Devices
Posted in: Uncategorized
(TrendHunter.com) The wireless revolution is pushing consumers to require new options when it comes to charging and connectivity, so solutions like ‘NOCABLE’ portable wireless station are being developed…
Nov
16
Genderless Denim Collections – Eytys New Jean Collection Was Inspired by Counter-Culture (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Swedish footwear brand Eytys has expanding into the retailing of apparel, offering consumers a contemporary genderless denim collection, which was reportedly influenced by MTV and counter-culture….
Nov
16
Interplanetary Desktop Toys – The 'Gravity Museum' Toys Let You Compare Planet Size and Weight (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Fidget spinners have come and gone, but identified a greater trend relating to playing with toys when in a professional environment, which is being acknowledged by creations like the ‘Gravity…
Nov
16
AI Indoor Gardens – Naava's Smart Green Wall Helps Purify One's Interior with AI (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Contrary to popular belief, the interior of one’s home can actually contain higher levels of pollutants than the outside world, which is why Naava is leveraging artificial intelligence in the…
Nov
16
A Disenchanted Elf Learns a Christmas Lesson in Aussie Department Store’s Gorgeous Ad
Posted in: UncategorizedWhen you’re a Christmas elf, the holiday season is a pretty big deal. You expect those around you to take it seriously. And when they don’t live up to your expectations, well, you’ve got an existential crisis on your wee hands. Such is the stuff of “Elf’s Journey,” a gorgeous 90-minute tale crafted by Clemenger…
Nov
16
This Holiday Season, Make Your Marketing Merry and Personalized
Posted in: Uncategorized
Customer expectations will be at an all-time high this holiday season, which means marketers must work harder than ever to deliver bottom-line cheer. But there can still be good tidings for retailers (including brick and mortar).
To meet customer expectations and overcome obstacles like increased competition from Amazon, deep holiday discounting and oversaturation of brand communicationsmarketers need to hone in on customer insights, digital marketing effectiveness and loyalty to understand what their customers really want.
Don’t let steep discounts alone be the determining factor for your success. Instead, consider these four strategies, supported by findings from Epsilon’s 2017 Holiday Shopping Survey, that will help you know your customers better and reach them in the channels where they interact online and offline to drive meaningful customer engagement that lasts throughout the holiday season and beyond.
Nov
16
Q&AA: SNL's Sure-Shot Photographer
Posted in: Uncategorized
Mary Ellen Matthews has put some of the biggest celebrities in the world in some strange situations. She’s wedged Andy Samberg into an olive in a martini glass, dressed up Sarah Silverman as a chambermaid and had real-life Donald Trump spritz ersatz Trump hairspray on his coif. It’s all part of her job as lead photographer for “Saturday Night Live,” where her portraits, including those iconic bumpers that appear before and after the commercials, are as integral to NBC’s sketch comedy show as Kate McKinnon’s Kellyanne Conway impersonation.
Matthews celebrates her 25th anniversary with the show this year, having joined as an assistant photographer in 1992 and rising to lead photographer in 1999, succeeding the great Edie Baskin.
Now in its 43rd season, “SNL” is arguably more relevant now than in Matthews’ earliest days at Studio 8H, where the show broadcasts from inside 30 Rockefeller Center. “SNL” is enjoying its second-most-watched season in 23 years, just behind the previous one, which averaged over 11 million viewers per episode.
Nov
16
This Holiday Season, Make Your Marketing Merry and Personalized
Posted in: Uncategorized
Customer expectations will be at an all-time high this holiday season, which means marketers must work harder than ever to deliver bottom-line cheer. But there can still be good tidings for retailers (including brick and mortar).
To meet customer expectations and overcome obstacles like increased competition from Amazon, deep holiday discounting and oversaturation of brand communicationsmarketers need to hone in on customer insights, digital marketing effectiveness and loyalty to understand what their customers really want.
Don’t let steep discounts alone be the determining factor for your success. Instead, consider these four strategies, supported by findings from Epsilon’s 2017 Holiday Shopping Survey, that will help you know your customers better and reach them in the channels where they interact online and offline to drive meaningful customer engagement that lasts throughout the holiday season and beyond.
Nov
16
The Disruptive Agency Model
Posted in: Uncategorized
In a recent Ad Age post, I heralded a new era for agencies where “quality scale” was new revenue created through the design of trusted user experiences that can be deployed at scale. This level of sophisticated marketing design is beyond the scope of ad tech platforms or management consulting firms with their limited executional, real-world experience; presenting agencies with a potent new growth area.
That vision set the stage so now let’s turn our attention to the practical details which will require, perhaps, challenging almost everything we think we know about how agencies are run today.
Align to clients’ new “trust” value equation
Nov
16
Hamleys to host toy parade along Regent Street
Posted in: UncategorizedToys retailer Hamleys is staging its annual parade this weekend, to include a number of activations and meet and greet opportunities.
Nov
16
Volvo showcases new model at Dublin pop-up
Posted in: UncategorizedVolvo has created a Scandinavian-style shop in Dublin’s Grafton Street, showcasing the new XC40 and giving visitors the chance to browse different paint and fabric choices.
Nov
16
Kellogg's to open immersive cereal café in New York
Posted in: UncategorizedKellogg’s is reviving its cereal café concept, opening a permanent store in New York City’s Union Square.
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