Apr
08
Daydreaming Consumers Spend More?
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: At least, the notion is suggested in a new paper published in the Journal of Consumer Research.
The researchers were examining those who stay very attentive in the decision-making process (experiencers) versus those who would consider themselves a bit aloof when making decisions (mind-wanderers). As elementary as the study appears to be, they actually dug up some interesting conclusions.
First, the group who considers themselves attentive in the decision-making process…
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