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> LEIA MAIS: Combate às fake news: Facebook e Google se unem ao “Trust Project” para verificação de notícias reais
O novo game “Star Wars: Battlefront II” revela um pouco dos mistérios que ficaram pendentes em “Star Wars: O Despertar da Força” e que envolve Luke Skywalker. Como espectadores, não sabemos nada sobre o que Luke fez entre “O Retorno de Jedi” e o momento em que Rey o encontra vivendo isolado no planeta Ahch-To. Através […]
> LEIA MAIS: Game “Star Wars: Battlefront II” revela detalhes de Luke Skywalker antes de “O Despertar da Força”
Nesta semana, o Twitter passou a remover o ícone azul de verificação de contas que apresentam discursos hostis e incitação ao ódio. Na quarta-feira, 15/11, dois perfis já perderam o ícone, o do norte-americano Richard Spencer, que se relaciona com grupos nacionalistas brancos, e o de Jason Kessler, um dos líderes do movimento “Unite the […]
> LEIA MAIS: Twitter remove verificação de contas que apresentam discurso de ódio
The agency voted to relax several rules, including allowing a company to own more than one of the top stations in a local market.
(TrendHunter.com) A growing number of urban consumers are opting to ride a bicycle for transportation purposes, so the ‘Swytch’ electric bike kit has been created to help them augment their existing ride…
It’s time for Macy’s entry into the holiday advertising arms race: “Lighthouse | The Perfect Gift Brings People Together,” its inaugural work from BBDO New York. The ad recounts the story of a boy named Max and a girl named Lily, who lives in a lighthouse and recently lost her mother. The slow arrival of…
Time’s almost up for major digital ad sellers to show that they’ve improved, Procter & Gamble Chief Brand Officer Marc Pritchard said at Ad Age Next on Wednesday. And that includes big-time players such as Amazon. Hear his take as a year-long ultimatum nears the deadline as well as P&G’s latest acquisition in this interview with Jack Neff, following their talk onstage.
Complex CEO Rich Antoniello is tired of talking about the pivot to video.
During the Ad Age Next conference today, Antoniello said that a more productive conversation would be about ways to become more effective for advertisers in driving sales and adding value to the end consumer. “People get lost in optics-driven metrics rather than meaningful metrics,” he said.
Veteran creative Gary Koepke, co-founder of the former Boston ad agency Modernista!, has joined TheBridge.Co, a New York and L.A.-based production and content company that specializes in connecting artists with brands. Most recently, he was North American chief creative officer for SapientNitro (now SapientRazorfish). He joins TheBridge.Co as a director/art director/producer.
Koepke had already been working with the company on projects, which include “We Don’t Ask,” a spot for the Hyundai Genesis for Innocean. He also led creative on TheBridge.Co-led Hyundai live event in Seoul featuring Gwen Stefani, Andra Day and K-Pop band CL.
MediaLink’s Chief Transformation Officer should know a thing or two about transforming. At Ad Age’s Next conference today, Dana Anderson advises marketers and agencies to avoid freezing up when it comes to innovation, and instead just do it.
“The stakes feel so high that people do not want to animate on big-scale stuff, so they do pilots and go slow,” she says. But now is not the time to hang back, she says. “If your partners aren’t innovating, take the lead and you do it.”
Forty percent of you will be “robo-replaced” by the year 2035, according to Tiana B. Holt, principal at Faith Popcorn’s BrainReserve, citing an Oxford University study. Holt, a panelist at Ad Age’s Next Conference, advises that rather than fear this, people should make peace with technology as “the evolution of humanity.”
In addition, Holt says that marketers are so focused on millennials that they are missing the boat with 50-plus consumers, who “control most of the wealth,” but “we just want to sell them pharmaceuticals.”
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| THE ORIGINAL? Backus Ice “Bringing friends together since 1863” – 2015 Source : Cannes Lions BRONZE, Agency : Publicis Lima (Peru) |
LESS ORIGINAL Camera Repair Centre – 2017 Source : Coloribus Agency : The Public House (Ireland) |
Advertisers believe agencies have failed to adapt to programmatic and that there should be a radical overhaul of the agency model.
John Lewis’s “Moz the monster” campaign was the most viewed Christmas ad on Facebook and YouTube within 24 hours of launch, beating Marks & Spencer.
Digital is no longer the place to go for cost-effectiveness, or performance marketing, argues BrainLabs’ chief executive.
The “Man Box”, or the set of attributes that rigidly defines masculinity, is harmful and detrimental and it’s an issue Axe/Lynx has decided to address, Rik Strubel global vice-president of Axe/Lynx, said.
It may seem like a niche way to advertise on TV, but addressable TV advertising with its pin-point targeted accuracy, is going to be a game-changer for the advertising industry, writes Finecast’s chief executive.
Duke executive creative director Jo Tanner and chief strategy officer Steve Stokes have left the agency, citing disagreements with chief executive Neil Hughston as the main reason.
-SRG launched its first campaign for fast casual chainFreddy’s Frozen Custard & Steakburgers after winning AOR duties this summer, entitled “This Good” (video above).
-Figliulo&Partners acquired New York-based digital marketing startup Hungry.
-WPP’s Kantar is being accused of delaying payments to suppliers to artificially enhance its balance.
-Beauty brand Ulta is launching a review.
-Kellogg’s is opening a permanent cereal café in New York’s Union Square.
-P&G handed its pan-European Lenor account to CHI & Partners after 50 years with Grey London.
–Rei Inamoto talks life goals with Digiday.
-Saatchi & Saatchi art director Mia Silverman explains why she collects KitKat wrappers.
Ladies and Gentlemen! FCB/Almaty crew welcomes you aboard. Please turn off you electronic devices as they can disturb you from enjoying our new mesmerizing safety video for Kazakhstan’s main airline – Air Astana. Please fasten your seatbelts and prepare for dance and light trip. Likes and shares are allowed after video’s full stop. Thank you for attention!
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