Hasta La Creative!

Imagine what you could do with your smartphone if it had two screens. The possibilities are … well, they may not be endless. But they are pretty entertaining in a new campaign for phone manufacturer ZTE from Energy BBDO. The foldable Axon M model has dual screens, and the agency suggests some ways to apply…

At less than two years old, Erich and Kallman has already picked up liquor and wine accounts. Now the San Francisco shop is getting into the beer business, as agency-of-record for Fat Tire. New Belgium, one the nation’s largest craft brewers, has chosen the agency to handle strategy, creative and package design for its most important brew. Erich and Kallman will also handle the brewer’s Dayblazer golden ale.

The agency, founded early last year by former Goodby, Silverstein & Partners Execuive Creative DIrector Eric Kallman and ex-CP&B President Steven Erich, already handles Astral tequila and Noble Vines wine, in addition to several General Mills brands.

Kyle Bradshaw, New Belgium’s director of brands, in an email interview said the agency “displayed a great understanding of our company ethos, which will always be at the heart of any New Belgium creative work. They are small, nimble but also a creative powerhouse, which is exactly what we need in the ever-evolving craft beer landscape.” The brewer has used a variety of agencies over the years, as well as relying on what Bradshaw described as “our deep pool of in-house talent.”

Continue reading at AdAge.com

Sky Bet has signed a five-year extension to its headline sponsorship of the English Football League (EFL).

Winners of the Event Awards 2017 will be unveiled on 22 November. Ahead of the big reveal, the judging panel offer their views on some of the industry’s hottest emerging trends.

Energy provider E.ON is staging a three-day event aimed at giving Londoners a taste of summer to help counter the long winter nights.

(TrendHunter.com) The growing number of technology products that the average consumer owns is only increasing, so new ways to keep them powered and charged like the ‘Honey Strip’ are becoming essential….

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. We’ve got a little news ourselves: You can now get an audio version of this briefing on your Alexa device. Click here, or search for “Ad Age” under “Skills” in the Alexa app.

What people are talking about today: For digital media companies, the past 24 hours felt like a terrible, horrible, no good, very bad day. Mashable will reportedly get bought by Ziff Davis for $50 million, The Wall Street Journal says. But that’s a “fire sale price,” as Variety calls it, because it’s just 20 percent of the company’s onetime valuation. (There’s been no official word yet on a deal.)

Meanwhile, BuzzFeed is set to miss its revenue target of around $350 million this year by about 15 to 20 percent, The Journal says. And the report says its chances of going public next year now look “remote.”

Continue reading at AdAge.com

Offline retail is finally about to change. But the shift is more subtle than many people think.

The internet has still barely touched how most things are bought. After two decades of the internet and the mobile revolution, 91% of U.S. retail spending still takes place in brick-and-mortar stores. Traditional retail sales continue to grow, exceeding $5 trillion this year. Amazon is growing faster, but is still a drop in the bucket.

You’d be forgiven for thinking that offline retail is about to keel over and die. Headline writers attract clicks by proclaiming the “retail apocalypse.” There’s plenty of material to fuel the narrative, from struggling mall operators to large bankruptcies like Toys R Us. Yet the numbers don’t match this gloomy narrative. In 2017, the U.S. will have a net gain of approximately 3,000 new stores. (Apparel is having a tough time, but other sectors are growing strongly.) In total, offline retail sales will increase by about $70 billion, which is equivalent to half of Amazon’s annual revenue. Brick-and-mortar will continue to dominate retail for a long time to come.

Continue reading at AdAge.com

Film
Seniorlink

Advertising Agency:Mechanica, USA
Creative Director:Jim Garaventi
Copywriter:Jim Garaventi, Ted Jendrysik
Art Directors:Fernando Pino, Jim Amadeo
Brand Director:Emily Grimes
Production Company:Parallax Productions
Director:Alan Chebot
Producers:Jessica Hennessy, Jessie Torrance
DoP:Taylor Toole
Editing:Taylor Toole