Hasta La Creative!

Omnicom-owned digital agency Organic has opened a new office in Los Angeles and picked up Frank Dattalo from R/GA to serve as its executive creative director.

“I joined Organic because of the people and their mentality. Creativity is experiencing real transformation and only the most resilient agencies are reflecting this cultural shift in their work,” Dattalo said in a statement. “I’m grateful to be part of this incredible team that looks to the future to collaborate at the center of where content is king.”

Dattalo has served as creative director on Nike for R/GA since August of 2016. Before joining R/GA he spent two years as a creative for Apple, following two years as senior vice president, group creative director for Deutsch L.A. Prior to joining Deutsch he spent over a decade with EnergyBBDO, serving as vice president, creative director and then senior vice president, group creative director.

Back in May, Organic brought on Michelle Tang as its new chief growth officer. The agency currently has offices in New York, San Francisco, Detroit, Atlanta and Bogotá, Colombia, in addition to Los Angeles, and works with clients including AT&T, Quaker, Kohler and Kotex.

(TrendHunter.com) From high-tech luggage locks to insulated adventure hoodies, these gifts for the traveler are perfect for the person in your life who has racked up frequent flyer status more than once.

As every…

Maker Mac Premo stars in file transfer site WeTransfer’s latest piece of work, “The Bunt Machine.” In it, we follow Premo as he creates a bunt machine for his baseball-loving son–a surprisingly short adventure–before deciding he wants to turn this process into a film production, complete with lots of collaborators. It’s a tiny masterclass in…

Luxury fashion’s twin obsessions with exclusivity and impulse buying merge playfully, and with a high-tech spin, in a new YouTube preroll campaign from Yoox, the Italian online fashion retailer. Working with Stink Studios and Google, Yoox came up with 15-second YouTube ads that practically dare you to buy a one-of-a-kind item. And if don’t buy…

Google could lower the visibility of RT and Sputnik, the Russia-based properties that were considered responsible for spreading misinformation during the 2016 election, according to reports.

Alphabet chairman Eric Schmidt, talking at a security conference in Canada this week, said that Google’s algorithmic search results should be more discerning and choose higher quality over lower- quality information. He cited RT and Sputnik as examples of news sources that would get dinged.

“We are working on detecting and de-ranking those kinds of sitesit’s basically RT and Sputnik,” Schmidt said.

Continue reading at AdAge.com