Hasta La Creative!

Credits: Client: Clearex – acne treatment gel Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv August 2009 Chief Creative Director: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Yariv Twig Art Director: Meron Sasson Copywriter: Sharon Refael Account Manager: Adam Polachek Account Supervisor: Dana Cogan Account Executive: Anat Ruderman Photographer: Menachem Reiss

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Keep up to date with the latest in agency new business with Campaign’s Thursday round-up of pitch lists, reviews and wins.

Broody, Mother’s start-up incubator and accelerator has acquired a 5% stake in crowdfunding platform, Crowdfunder.

Zack Snyder e Joss Whedon investem nos personagens em filme mais convencional que os anteriores

> LEIA MAIS: “Liga da Justiça” evita grandes riscos para tentar acertar os rumos do universo DC

Facebook said it planned to roll out a new tool so you can figure out whether the page or account you followed or liked was run by Russian agents.

Presidential tweetstorms about anthem protests aside, the 2017 National Football League season isn’t quite the disaster that some would have you believe.

Beefed-up unit pricing and a stable ratings picture last month put the lie to the notion that the NFL is being fatally compromised by politics and viewer disinterest, as in-game ad sales at the league’s five TV partners improved versus the year-ago period. According to Standard Media Index estimates, NFL inventory in October added up to $757 million, a gain of 3 percent compared to the $738 million the networks booked over the same five-week period in the 2016 season.

Per SMI data, which is aggregated directly from the billing systems of a group of media agencies that accounts for 75 percent of all U.S. ad spending, the average unit cost for an ad that ran last month in NFL broadcasts was $482,000 for a 30-second unit. That marks a 7 percent hike compared to the $449,000 average unit cost commanded by the networks in October 2016.

Continue reading at AdAge.com

Cartão totalmente digital poderá ser pedido a partir do dia 23 de novembro

> LEIA MAIS: Credicard Zero: novo cartão de crédito do Itaú sem anuidade vem para concorrer com Nubank

-Rosapark tells a “#ReversibleStory” to promote French retailer Monoprix’s partnership with lingerie brand Garance, “the first French brand to offer women a collection that reawakens their confidence and helps them through rehabilitation after battling breast cancer” (video above).

-W+K New York launched another medieval-themed spot for Bud Light incorporating the “Dilly Dilly” phrase.

-Adweek explains, “Why Ogilvy’s Worldwide CEO Is Streamlining Both Agency Structure and Technology.”

–Rick Boyko and other friends and former co-workers remember former Ogilvy & Mather creative head Bill Hamilton, who passed away at 74 this month.

-The Drum examines “How TV networks are addressing the evolving demands of marketers and audiences.”

-Consultancy group R3 added senior strategy consultant Vincent Tam and senior consultants Iris Chan, Kristin Gower and Lana Tobengauz.

-Blink added Bram Schouw to its directorial roster. 

Marketers have been playing around with gag Yule log videos for a while now–from Nick Offerman’s for Lagavulin to Jimmy Dean’s 11-hour sausage Yule log. This year, Old Spice gets into the game with “Ye Olde Exploding Yule Log,” whose titular log keeps blowing up over the course of an hourlong video. And Terry Crews…

Yesterday the Federal Communications Commission released its final draft the exceptionally misleadingly titled “Restoring Internet Freedom” order. The FCC announced a December 14 vote on the order, which would do the opposite of restoring anything resembling freedom. The federal agency wants to vote to repeal the current net neutrality rules which were enacted to ensure that Americans would have equal access to the internet.

If you’re reading this, chances are you’re already interested in the topic. Still, some quick background:

Renamed “Open Internet” a while back, net neutrality provided a regulatory framework that specifically prohibited:

Continue reading at AdAge.com