'Stranger Things' Season 2 Averages 8.8M Viewers in 3 Days


The second season of Netflix’s “Stranger Things” averaged 8.8 million viewers in the first three days of its release. Each of the nine episodes were watched by more than 3 million of those in the 18-to-49 demographic coveted by advertisers, according to Nielsen.

The first episode, titled “Chapter One,” averaged 15.8 million viewers in that same three-day period (the second season dropped on Oct. 27). All nine episodes were watched by 361,000 people after the first 24 hours.

Nielsen also found that over the first three days, the average number of episodes watched by those in the 18-49 demo were 2.9.

Continue reading at AdAge.com

Argos invites trio of kids to star in its Christmas TV ad

Argos is running a competition that will allow three young competition winners to appear in one-off versions of its Christmas TV ad in what the brand said was an advertising first.

Russia Investigation Has Tech Giants Shying From ‘Social’ Label

Not long ago, social media features were a must-have for any tech company. But the Russian disinformation campaign has put them in an unflattering light.

Thursday Morning Stir

-VML helped people with red-green color deficiency experience fall foliage for the first time with its “Beauty For More To See” campaign for Tennessee Tourism (video above).

-Amazon consolidated media buying and planning duties with IPG, following a review.

-Laird + Partners veteran executive creative director Hans Dorsinville joined Select World as CCO, North America.

-Adobe released a “Creativity’s Diversity Disconnect” study examining issues related to diversity (or lack thereof) in the advertising industry.

Jaime Robinson of Joan talked to Digiday about breaking into advertising.

-Under Armour fired its CMO and vice president of women/kidswear after sales dropped five precent.

-The newest ecommerce player is…CNN?

-Dentsu on the future of marketing: Look east, young man.

We Hear: Campari Talking to Creative Agencies for Skyy Vodka

Spirits company Campari has reached out to agencies regarding its Skyy Vodka brand, according to a source with knowledge of the matter.

The Skyy brand has been in something of a transitional phase since splitting with Venables Bell & Partners, which became its first lead creative partner in 2013 after Campari bought the brand for an estimated $200 million plus. The account had previously been with branding agency Lambesis, which made all those famous print ads, for 15 years.

Early last year, we noted that the brand was shopping around for a new creative agency partner. Its most recent campaign, launched in April, came from New York’s Agency 5 O’Clock, which specializes in beverage clients. That shop was co-founded by former BFG Communications VP and brand strategist Larry McGearty.

Here’s the spot, which was part of a larger campaign called “Make. Every Day.” shot by Irish fashion photographer Tony Kelly.

According to our source, Skyy reached out to several prominent agencies, but talks with at least one shop later broke down. Back in 2014, the brand’s estimated media spend was around $30 million.

Campari PR responded to our query regarding the review by writing, “we don’t comment on rumors or speculation.”

We also reached out to 5 O’Clock and will update this post if we receive more information.

VML Hires 2 New Creative Leads in Its Seattle Office

WPP’s VML announced the hires of two new creative leaders in its Seattle office, officially known as VML West.

Group creative director Allison Tintle brings more than 20 years of agency experience to her new role, with a background including work in traditional, digital, recruitment and healthcare. Prior to accepting the new job, she spent time at fellow Seattle shops POP and Rational Interaction—and she started her career as a copywriter at Havas and Saatchi & Saatchi.

This is also not her first stint with the VML organization, as she spent nearly 9 years at the combined VML/Y&R operation in Seattle as GCD.

Group director of experience design Chris Howe comes from Atlanta’s T3, where he was experience design lead. He’s spent more than 15 years designing both digital experiences and digital retail kiosk and shopping work for companies including Razorfish Atlanta.

Both creatives appear to have been with VML for several months, but we just got the press release today because that’s how these things work sometimes.

According to the agency itself, the office has grown by 88 percent this year after winning the National Cattlemen’s Beef Association (?) account and expanding its relationships with other, unnamed clients.

Droga5 Promotes Jennifer Candelario to Chief Information Officer

Droga5 named Jennifer Candelario to the position of chief information officer, effective immediately.

“I firmly believe technology is a key instrument and tool in the service of creativity and is especially useful as we expand our capabilities,” Candelario said in a statement.

Candelario first joined Droga5 as its seventh employee back in 2006 and previously served as head of technology.

“Her leadership guides her team to execute scalable and effective platforms that maintain digital assets, security, policies and workflows, allowing Droga5 to be the creative and strategic force it is known to be,” added Droga5 chief operating officer Susie Nam. “It is her eclectic and nontraditional background and her ability to efficiently problem-solve complex issues that have influenced the thinking behind her team’s success.”

The promotion follows the arrival of Jason Severs from Verizon in September as Droga5’s first chief design officer. This summer the agency parted ways with director of interactive production Niklas Lindströmdeputy head of account management Brett Edgar and welcomed a series of new creatives.

Thursday Odds and Ends

-Grey London tells viewers “However You Feel, Really Feel” in a new spot for Bose’s QuietComfort 35 headphones.

-Havas Chicago promoted Anna (Newburn) Parker to chief strategy officer.

-Kinetic named WPP veteran Marc-Antoine De Roys as global CEO.

-Mechanica founding partner and creative director of design Libby Delana writes, “The Advertising Industry Must Reimagine How Work Gets Done to Ever Really Become Diverse.”

-AB InBev appointed Tatiana Stadukhina as marketing director for the U.K. and Ireland.

-The 3% Conference kicked off by announcing ten honorees for 2017’s “Next Creative Leaders.”

-Industry veterans Rafael RizutoVirginia Wang and Jordan Warren named their new San Francisco-based agency TBD, but it appears an agency going by that name has existed since 2011.

Enough!

This is and always has been insane. Massive military expenditures have brought on the collapse of history’s greatest empires: Rome, Spain, Great Britain. We’re on our way to being next. 

 Remember the “peace dividend” we anticipated at the end of the Cold War? At last we could divert tax dollars from the military to things that would enhance the quality of our lives, things like health care, education, infrastructure, diminishing poverty and protecting against climate change.

But alas, the peace dividend never happened. Why not? Because the military, and persons profiting from the military like weapons’ manufacturers and their lobbyists in Congress, didn’t want it to. That’s why. Only eight percent of Americans polled in 2014 wanted the United States to lead the world militarily. But that 8 percent won out. That’s plutocracy.

According to Gareth Porter of the Washington Spectator the real reason for the Iran crisis was that the CIA and Pentagon desperately needed to replace the former Soviet threat with another crisis in order to continue Cold War levels of military spending and profitability. A great deal of evidence support this theory.

We have spent an estimated trillion dollars or so a year on “defense” related expenses and continuous wars ever since we were bombed September 9, 2011.

Almost 7000 American lives have been lost in wars since 9/11. Thousands of active duty soldiers and reservists have committed suicide. While medical advances and body armor resulted in a high survival rates, huge numbers were wounded; sixteen thousand soldiers in Iraq alone. Denise Grady wrote for the New York Times that survivors’ wounds are often multiple and awful combinations of damaged brains and spinal cords, vision and hearing loss, disfigured faces, burns, amputations, mangled limbs. Not to mention horrible psychological diseases like depression and post-traumatic stress. Treating the wounded, often for their lifetimes, is also very expensive.

In 2012 the United States spent more on defense than the next ten highest spending countries combined; China, Russia, the United Kingdom, Japan, France, Saudi Arabia, India, Germany, Italy and Brazil. Most of these ten are our allies, giving us overwhelming superiority over any possible enemies.

Where is the money going? Well, profits from weapons manufacturing are enormous. That’s a huge incentive to buy more and more. And that’s what we’re doing.

We already have 68 nuclear submarines. But you can’t have too many so we’re buying more for about $2.6 billion each.

Consider the F35 airplane. It has been under construction for almost fifteen years and is now almost a decade behind schedule. But it catches fire, and spews toxic fumes and its stealth technology is easily defeated. Nonetheless the United States plans to buy 245 of them. Total estimated cost is over $1,000,000,000,000. For that amount of money, we could give free tuition to college for every student in the United States who wanted it for twenty years .

By the way, F35s are not the sort of weapons you need for terrorists. Neither are the submarines and aircraft carriers we have. So just whom are we planning to fight anyway?

Speaking of trillions, we now have a nuclear weapons modernization program that is estimated to cost $1 trillion over 30 years. Meanwhile we spend about $17 billion annually just maintaining the nuclear weapons we already have. Each of them is 20 times as powerful as the bomb dropped on Hiroshima, so we have enough to destroy all life on earth several times over. And consider this: it has been said that to accept nuclear weapons’ continued existence is to accept their eventual use.

We have 5300 operational nuclear warheads. Why? We’re buying 277 F22 Raptors for $258 million each, although no other country could possibly challenge the planes we already have. Why? We have over 700 military bases in foreign countries. Why?  Other countries don’t have bases in America. We have spent $80 billion, $10.4 billion this year alone, on an anti-ballistic missile system which critics say will never work. Why? What evil nation do we think might commit suicide by shooting a missile at us anyway?

In 2015 Special Operations forces were sent to 147 countries (that’s 70% of the countries on the planet), a 145% increase from the days of George Bush.

Pentagon waste and pork, estimated at $100 billion a year by the Cato Institute, account for as much as one third of military expenditures by some estimates. The Nation describes the military as the largest source of waste, fraud and mismanagement in the federal government. The Tacoma News Tribune refers to “atrocious financial management.” A recent year’s Pentagon budget included 2000 items of Congressional pork, which were not even requested by the military; they benefitted the constituencies of members of Congress. The General Accounting Office finds the Defense Department’s books such a mess they refuse to audit them. William D. Hartung says the accounting mismanagement is not a matter of sloppy bookkeeping but a maneuver to make it impossible for anyone to hold the Pentagon accountable for anything. And did you notice: neither Presidential candidate dared mention military budgets in campaigning for election.

I could go on and on but won’t. Except I can’t resist telling you that the Pentagon owns 234 golf courses around the world.

Enough!

by Ted Sanford, WWII Navy Veteran

(edited for the web)

Find complete version in Adbusters #133

Lets consider the wars we have fought since 1965 and our degrees of succes:

Vietnam

In 1965 we invaded Vietnam…

 Afghanistan

Fifteen years. Thats the length of our war against the Taliban …

Iraq

Finally we chose to give up Afghanistan temporarily in order to invade Iraq.

Coup d’ e-tats

&

Torture


The post Enough! appeared first on Adbusters | Journal of the mental environment.

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AR Visualization Design Tools – The 'Archisketch' 3D Interior Design Mapping Tool is Simple to Use (GALLERY)

(TrendHunter.com) Interior design is becoming increasingly digitized as consumers look for streamlined ways to try new aesthetics, so the ‘Archisketch’ 3D interior design mapping tool has been created…

Houston Strong: 2017 World Series Is Third-Biggest Draw in 10 Years


The 2017 World Series was a blast, both literally and figuratively, and while Game 7 was something of an anticlimax in light of all the drama that preceded it, the final ratings numbers exceeded all expectations.

Houston’s 5-1 victory Wednesday night gave the ball club its first MLB title since it entered the National League as an expansion team back in 1962. And if the game was hardly a gem (the Astros scored enough runs in the top of the first to win the contest outright), advertisers could hardly be disappointed by the size of the audience that tuned in to Fox’s coverage.

According to Nielsen live-same-day data, baseball’s season finale averaged 28.2 million viewers and a 15.8 household rating, beating out two of Fox’s five previous Game 7 broadcasts. In 2014, the San Francisco Giants clinched against the Kansas City Royals by a 3-2 margin in a game that averaged 23.5 million viewers and a 13.7 household rating, while 25.4 million viewers watched the St. Louis Cardinals close the books on the 2011 Fall Classic with their 6-2 victory over the Texas Rangers. That game did a 14.7 rating.

Continue reading at AdAge.com

Condé Nast Ends Teen Vogue’s Print Run, Plans to Cut 80 Jobs

The media company once known for lavish spending also cut GQ’s frequency as it continues to make itself leaner and more digitally oriented.

New Netflix Ratings Confirm ‘Stranger Things’ Is a Hit

Almost 16 million people watched the first episode of the new season within three days, on par with the audience for some of broadcast TV’s most popular shows.

Mahindra: Mahindra New Generation Pik Up

Mahindra New Generation Pik Up – TVC

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Unicef: Cursing Parrots

These parrots will make you say WTF | UNICEF

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CBS' Moonves Says No Advertisers Have Pulled Out of NFL


CBS Corp. CEO Leslie Moonves is still bullish on the National Football League.

Despite a decline in ratings this season as well as political controversy that has plagued the league, CBS CEO Moonves said during the network’s quarterly earnings call that it “it’s still the best game in town” for advertisers.

Papa John’s CEO John Schnatter this week blamed declining pizza sales on NFL players taking a knee during the national anthem to protest social injustice and inequality.

Continue reading at AdAge.com

DNAinfo and Gothamist Shut Down


Joe Ricketts, the billionaire founder of TD Ameritrade who owned DNAinfo and Gothamist, has shut them down a week after the New York newsroom voted to join a union.

The New York Times reports that the decision “puts 115 journalists out of work, both at the New York operations that unionized, and at those in Chicago, Los Angeles, San Francisco and Washington that did not.”

Here is the letter currently on DNAinfo’s former site:

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Nissan Breaks Star Wars Campaign as Brand Hype Begins for 'Last Jedi'


The new Star Wars flick doesn’t hit theaters until another month-and-a-half, but Nissan is already seizing on the hype. The automaker on Friday will debut the first TV ad in what will be an aggressive campaign that links its driver-assistance technology to the droids that help steer the spaceships in the movie.

Nissan is one of six official brand partners for Disney-owned Lucasfilm’s global promotional campaign for “Star Wars: The Last Jedi,” which will be released Dec. 15. The other sponsors are Christian Louboutin, General Mills, Royal Philips, Verizon and Vizio.

Nissan began partnering with the Disney film franchise last year, when it used the “Rogue One” film to plug its Nissan Rogue SUV. That campaign drew 1.8 billion impressions, while helping fuel robust sales, according to Nissan. Nissan sold 327,213 Rogues in the first 10 months of this year, up 24.5% from the same period last year, according to Automotive News.

Continue reading at AdAge.com

DNAinfo and Gothamist Are Shutting Down

Reporters and editors at the local New York news sites voted to join a union last week. On Thursday, their billionaire owner announced they would close.

McDonald's: Green Estates

In celebration of Monopoly’s return to McDonald’s, we created a fake real estate presentation centre to get people into the game, literally. Get sold on this fictional community at greenestates.ca

Green Estates by Omnopoly

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