Starbucks: Starbucks and Together

Starbucks is a love brand with more than 40 years creating genuine human moments of connection. A great place to meet people, to date, to get together, to enjoy life and moments. The challenge was to represent those moments with simplicity, using the Starbucks icon to tell each story in a minimalistic way.

Starbucks: Starbucks and Play

Starbucks is a love brand with more than 40 years creating genuine human moments of connection. A great place to meet people, to date, to get together, to enjoy life and moments. The challenge was to represent those moments with simplicity, using the Starbucks icon to tell each story in a minimalistic way.

Starbucks: Starbucks and Connect

Starbucks is a love brand with more than 40 years creating genuine human moments of connection. A great place to meet people, to date, to get together, to enjoy life and moments. The challenge was to represent those moments with simplicity, using the Starbucks icon to tell each story in a minimalistic way.

Starbucks: Starbucks and Meeting

Starbucks is a love brand with more than 40 years creating genuine human moments of connection. A great place to meet people, to date, to get together, to enjoy life and moments. The challenge was to represent those moments with simplicity, using the Starbucks icon to tell each story in a minimalistic way.

Starbucks: Starbucks and Selfie

Starbucks is a love brand with more than 40 years creating genuine human moments of connection. A great place to meet people, to date, to get together, to enjoy life and moments. The challenge was to represent those moments with simplicity, using the Starbucks icon to tell each story in a minimalistic way.

Starbucks: Starbucks and Music

Starbucks is a love brand with more than 40 years creating genuine human moments of connection. A great place to meet people, to date, to get together, to enjoy life and moments. The challenge was to represent those moments with simplicity, using the Starbucks icon to tell each story in a minimalistic way.

Megaday: Super Energy Boost

Megaday – a company that produces energy marmalade – together with Possible Group has launched a fun and a little absurd video called «Non-human Energy Resource» about the main feature of the product – energy.

Video creators have turned upside down a popular cliché about waking up: the main hero – in this case a dog – is having a nice dream, but then it is woken up by a very energetic person who decides to take the dog for a walk.

Super energy boost

Video of Super energy boost

KLM Gave VR Headsets to Budget Airline Passengers So They’d Feel Like They’re on KLM

Flying isn’t what it used to be, so more people opt for budget airlines. They will (usually) get where you need to go, but you also know not to expect a pleasant experience. Will your luggage be small enough for the cabin, or will you have to pay an exorbitant rate to check it? And…

Your Friday Wake-Up Call: Harvey Weinstein Apologizes (Bizarrely). Cam Newton Says Sorry Too


Another apology

Cam Newton, quarterback for the Carolina Panthers, lost a sponsorship deal with Dannon after a sexist slight against a woman reporter who asked a question about route-running, as Ad Age’s Jessica Wohl reports. (“It’s funny to hear a female talk about routes like — it’s funny,” he said.) Newton made a videotaped apology and put it on Twitter. “Don’t be like me. Be better than me,” he says. The apology runs at nearly two minutes, with Newton apologizing to a large swathe of humanity — “to the reporters, to the journalists, to the moms, supermoms, to the daughters, sisters and the women all around the world.”

Brand safe?

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With Shades of '1984,' Chanel and Kristen Stewart Rack Up Video Views


Our weekly chart of brands’ video views is inevitably dominated by consumer tech companies such as Samsung, LG, Google and Apple. In our latest round sees Apple fall out of the top 10 as calculated by Visible Measures, but there’s an interesting non-tech marketer piling up views for an ad that slightly echoes Apple’s classic Super Bowl spot “1984.”

Instead of a runner smashing a giant TV to free people from a dystopia where IBM stands in for Big Brother, Chanel’s campaign finds Kristen Stewart smashing out of a beautiful but claustrophobic landscape.

As always, the view counts in our ranking reflect both organic views and paid ad placements.

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Live at ANA: Andy England Says Brand Safety Problems Aren't Going Away


What is the one thing marketers will be talking about in 2018? According to former MillerCoors Chief Marketing Officer Andy England, it’s brand safety. England, now the CEO of cinema advertising network National CineMedia, gave his take on the issue this week in an interview at the Association of National Advertisers “Masters of Marketing” event in Orlando. He also assessed the state of big beer marketing.

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Suicide at Dentsu Ends in $4,000 Fine for Excessive Employee Overtime


A court in Tokyo has ordered advertising giant Dentsu Inc., to pay a small fine for failing to stop employees in Japan from logging excessive overtime, Japanese news reports said.

The Tokyo Summary Court on Friday said Dentsu must pay a fine of 500,000 yen, or about $4,440, The Asahi Shimbun newspaper reported. Dentsu, the world’s fifth-biggest agency company by revenue, has faced intense scrutiny over its working conditions in Japan after a young staffer named Matsuri Takahashi jumped to her death from a corporate dormitory nearly two years ago. The 24-year-old was one of four employees cited in the case.

Prosecutors in Tokyo sent the case against Dentsu to court after the suicide and it has drawn international attention to difficult labor conditions common at companies in Japan, and to the term karoshia word that means “death by overwork” in Japanese. Labor authorities had ruled Takahashi’s death a case of karoshi. The company’s former CEO resigned amid the case.

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ANA Live Blog, Day Two: Not Just Twerking for the Sake of It


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Five Things Obsessively Brand-Minded CEOs Do Every Day


Obsessions can be destructive and dangerous, as with the characters in the movie “Fatal Attraction” (released 30 years ago this September, incidentally). Or they can be harmless, like TV viewers’ addiction to “Game of Thrones.”

Then there are healthy obsessions, like that of the brand-obsessed CEO. This is the chief executive officer who treats brand cultivation and stewardship with the ardor of a runner training for a big race.

These CEOs understand that, now more than ever, brand is everything and everything is brand. In our hyper-digital world, where people have instant access to more information than ever before in human history, and when a single tweet can make or break a company’s reputation, the brand must be an all-consuming fixation for the CEO.

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What You Need to Know* About The Harvey Weinstein Scandal


Weinsten spoke late Thursday to the New York Post’s Emily Smith, editor of the tabloid’s “Page Six” gossip section, who wrote:

The movie mogul exclusively explained [to the Post] why he gave a statement about being a “better person” while simultaneously hiring famed lawyer Charles Harder, who won a $140 million settlement for Hulk Hogan against Gawker, to sue the Times for $50 million. Weinstein said, “What I am saying is that I bear responsibility for my actions, but the reason I am suing is because of the Times’ inability to be honest with me, and their reckless reporting. They told me lies. They made assumptions.”

Got that?

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Campaign for Sonos One Depicts Smart Speaker as a Real Mood Shifter


Sonos has unveiled its contender in the voice-activated smart speaker market, the Sonos One, and along with it, a new campaign that leverages the music, names and tracks of more than 20 top recording artists to show how the brand can help you “reset” the mood of your home.

One spot, for example, shows a teenage boy crying in his room. “Play ‘Incomplete Kisses’ by Sampha,” he says, falling back on his bed. When his mother knocks on the door, he commands the device to “Play hardcore,” changing the audio to a glaring tune, until Mom walks in and sees her weepy son. “Play last song,” she says, and the song switches back. “From heartbreak to healing,” the copy reads.

Another shows a man setting out dinner, playing a romantic tune but pausing it when he realizes his wife will be home late from work. When she arrives, still mired in job stress, he taps the speaker and she decompresses. “Play song in the bedroom,” she commands. Copy then reads, “From working late to midnight date,” followed by the tagline, “The smart speaker for music lovers.”

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P&G, Ford and Other Top Brands Keep Ads Flowing to RT's Site


While Marc Pritchard is at the annual advertising festival known as the ANAs and continues to question the digital ad ecosystem, Procter & Gamble ads are still at risk of running on questionable websites.

In recent weeks, Gillette ads have run on RT.com, a site that was accused of misleading coverage following last weekend’s Las Vegas shooting and seeking influence during the 2016 presidential election. RT, formerly Russia Today, is funded by the Kremlin, which played a destabilizing part in the election, according to the U.S. intelligence agencies and companies that have looked into the matter.

RT is the latest digital property, following sites like Breitbart and InfoWars, to come under scrutiny for delivering headlines skewed to influence politics. In the case of RT, its foreign benefactor has become an issue. Twitter said last week that the site paid to promote anti-Hillary Clinton articles during the election.

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Time's Latest Cover, in the Wake of the Vegas Massacre, Is Depressingly Spot-On


How, in a (theoretically) civilized society, should the media report about mass shootings? Specifically, what kind of images are acceptable to publish, particularily on newspaper front pages and magazine covers that might be seen by children?

Some news organizations simply unblinkingly showed the horror of the Las Vegas massacrethe New York Daily News, for instance, with its “American Carnage” front page on Tuesday (warning: highly graphic). Other outlets went with the default: showing tearful survivors and groups of first responders.

Time magazine, with its Oct. 16 issue, goes another route: It offers an all-type cover that simply presents a heart-wrenching list of 10 recent American mass shootings, ending with Las Vegas, followed by two words: “America’s Nightmare.”

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