Hasta La Creative!

Translation is hiring John Fulbrook as group creative director, design. Fulbrook was most recently group creative director, SVP at The Martin Agency, where he has worked since 2010. Before that he was creative director at an agency called Collins. He got his start in design as senior art director for book publisher Simon & Schuster, and was a professor at the School of Visual Arts until last year.

Minneapolis agency Periscope is hiring two new producers. Executive producer Bill Berg joins from Droga5 in New York, where he worked on projects such as Under Armour’s “Rule Yourself” series featuring Steph Curry and Tom Brady. Steve Sutherland, who joins as VP, director of integrated creative production, has experience at Crispin Porter + Bogusky, Mono and Fallon, as well as his own company, Manufacture. He has worked with brands including Target, Burger King, Coke Zero and the Syfy Network.

Continue reading at AdAge.com

When new agencies announce their launch, they often do so alongside a new campaign for a first client. But with the debut of its Los Angeles office, Paris-based agency BETCperhaps best known for its “Evian Babies” campaignis introducing an online workout product in which it owns a stake.

The workout, which went live online Monday, represents the type of project that the new shop wants to make a big part of its modelwhat the agency describes as a “fusion of business and culture.”

“Our projects will be hybrid for sure and likely to be very varied, from a TV show to a book to a school, a fashion line or whatever might be the best and most impactful opportunity,” says L.A. Managing Director Clarisse Lacarrau, a 15-year strategy vet who has worked with brands including McDonald’s, Google, Lacoste and Ubisoft. “But nothing will prevent us from creating a more traditional campaign if we agree together that it’s worth it.”

Continue reading at AdAge.com

It was pretty much a given that internet trolls would swarm Jimmy Kimmel after his Monday night “Jimmy Kimmel Live” monologue following the Las Vegas massacre. Not only did Kimmel, who grew up in Vegas, angrily denounce politicians including Mitch McConnell and Paul Ryan for failing to address gun violence in America “because the NRA has their balls in a money clip,” but he was frequently tearful while addressing his audience. A celebrity talking about gun control and crying-while-male on national TV? Cue the attacks!

Now a self-described L.A. artist has decided to take his hatred of Kimmel to the streets with a guerrilla outdoor campaign that debuted early Thursday. As The Hollywood Reporter’s Paul Bond reports, the artist who goes by “Sabo”…

… created posters of Kimmel looking like a young Johnny Depp from the 1990 movie “Cry-Baby.” … Sabo posted about a dozen of the posters in tough-to-reach places near Kimmel’s home in Hollywood and … near the “Jimmy Kimmel Live” studio on Hollywood Boulevard. Other posters show Kimmel wiping a tear from his face and advertise a faux show called “The Jimmy Kimmel Estrogen Hour.”

Continue reading at AdAge.com

Professional negotiators often wax poetic about win-win outcomes: where both sides cooperate and compromise. In practice, win-win is never a dominant strategy. Lose-lose almost always beats it. Here’s why.

Adopting a dominant strategy

One of our clients asked us to help them define a set of dominant strategies for a new AI system. The goal was simple: For a given scenario, train the system to achieve better (winning) outcomes no matter what strategies any other competing systems might adopt.

Continue reading at AdAge.com

The auction for reruns of “This is Us” began with the usual suspects. Streaming pioneer Netflix bid millions to offer NBC’s year-old hit, a multigenerational family drama. So did Amazon.com, the e-commerce giant with growing ambitions in online media.

Yet the domestic streaming rights went to a newer buyer: Hulu, the rival service owned by four big media companies, including two that made and broadcast “This Is Us.” The company and NBC bid about $3.5 million per episode for U.S. rights from 21st Century Fox, which produced the show, people familiar with the matter said. That ranks among the priciest licensing deals ever for Hulu, said the people, who asked not to be identified discussing a private deal.

Backed by Hollywood’s deepest pockets, Hulu has a chance to reshape the burgeoning business of online TV. After years of licensing films and shows to Netflix to replace their own sagging DVD sales, owners Walt Disney Co., Comcast Corp., 21st Century Fox and Time Warner are giving Hulu the support it needs to be a vigorous competitor. They also stand to gain more control over their own futures as viewing moves to the internet, where streaming movies and TV shows are projected to generate $46 billion this year globally.

Continue reading at AdAge.com

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Southwest Airlines presents the tale of a basketball coach who’s so confident in his players that he books them flights to the championship game. (Long story short: It’s a good thing Southwest doesn’t charge change fees.) Toyota says that its 2018 Highlander can count as a “sports car” with a little creative interpretation. And Target wants you to get excited about Halloweenspecifically about doing a “Target Run” for Halloween essentials.

Continue reading at AdAge.com

ESPN on Monday announced it has suspended 6 p.m. “SportsCenter” co-anchor Jemele Hill for what the network characterized as a “second violation of [its] social media guidelines.”

The action came the day after Hill fired off a tweet storm criticizing Dallas Cowboys owner and general manager Jerry Jones, who in a post-game press conference Sunday evening had said that any of his players who did not stand for the national anthem would not take the field.

“The whole deal is political and incited by politics,” Jones said after Dallas’ 35-31 loss to Green Bay. “But let me be real, real clear: The thing that the National Football League needs to do and the Dallas Cowboys are going to do, is stand for the flag. We’re going to do that.”

Continue reading at AdAge.com