Oct
11
Effectiveness: why the pendulum is swinging back to TV
Posted in: UncategorizedWe all want and need online standards to dramatically change for the better, Thinkbox’s chief executive warns.
Oct
11
Dove shows perils of rushing out three-second ads without thinking
Posted in: UncategorizedDove is failing to understand the public and struggle to clearly get its message across to consumers.
Oct
11
Burberry's Graham departs for global CMO role at Versace
Posted in: UncategorizedPaul Graham has left his post as senior vice-president of creative media and marketing at Burberry for a role as Versace’s chief marketing officer.
Oct
11
How GSK is using eye-tracking and skin biometrics to hone its products for consumers
Posted in: UncategorizedConsumer healthcare company GSK has opened a new Consumer Sensory Lab which aims to help them understand consumers’ sensory preferences.
Oct
11
AMV BBDO, A&E/DDB, Iris and Moxie Pictures shortlisted in Health for Campaign Big Awards
Posted in: UncategorizedFour agencies have been shortlisted in the Health & Beauty category for this year’s Campaign Big Awards.
Oct
11
A&E/DDB and Wieden & Kennedy lead Retail & Restaurants category at Campaign Big Awards
Posted in: UncategorizedAdam & Eve/DDB has received three nominations in the Retail & Restaurants category for the Campaign Big Awards.
Oct
11
WCRS receives most nominations in Public Service category at Campaign Big Awards
Posted in: UncategorizedWCRS has received shortlist entries in the Public Service category at the Campaign Big Awards.
Oct
11
Financial advertising's failure to connect with women 'costs the sector £130bn'
Posted in: UncategorizedWomen have a genuinely different perspective on financial matters and brands are failing to understand and connect to this perspective.
Oct
11
McCann Worldgroup enlists all 20,000 staff for coalface study of shopping behaviour
Posted in: UncategorizedMcCann Worldgroup’s entire global workforce will head to the streets for a day and interview people face-to-face to gain insights on the relationship between shopper behaviour and cultural values.
Oct
11
Sky, Dorset Cereals and Fuller's help IPM create experience measurement scheme
Posted in: UncategorizedSky, Dorset Cereals, Fuller’s brewery, are just some of the brands that the IPM is working with to create an industry-agreed effectiveness model for experiential campaigns.
Oct
11
However well intentioned, is race becoming a no-go area for marketers?
Posted in: UncategorizedDove, a brand that has made celebrating beauty in all forms its mission, has unwittingly become involved in a race row.
Oct
11
Apples pop-up store planned for Great British Apples Day
Posted in: UncategorizedA group of English apple and pear growers are setting up a store dedicated to apples to celebrate the harvest of the fruit.
Oct
11
SoundCloud creates wire installation for BBC Music event
Posted in: UncategorizedSoundCloud, the music streaming platform, created an experience featuring a wire installation for BBC Music Introducing Presents Amplify, an event for aspiring artists in the UK.
Oct
11
This Crazy Ad Replaced Every Black Dot in an Entire Magazine With a Colored Dot
Posted in: UncategorizedPrint advertising isn’t dead. In fact, it’s more insidious than ever! In a rather bonkers stunt, Irish telecom eir replaced all the black dots in the Oct. 6 issue of Daily Mail Magazine with colored dots. And it was every dot–every period, every dot in a colon and semi-colon; every dot above a letter i…
Oct
11
Your Wednesday Wake-Up Call: The 'Radioactive' Weinstein Brand Name. Plus, Fox's World Cup Mess
Posted in: Uncategorized
Plus: ICYM, The New Yorker’s investigation on Weinstein is a must-read.
Apple + Spielberg
Apple wants to get serious about original video content, and now it has a heavy-hitting partner: Steven Spielberg. The tech company signed a deal with Spielberg’s Amblin Television and Universal Television, The Wall Street Journal reports. In keeping with the retro revival TV trend, they’ll bring back “Amazing Stories,” a 1980s science fiction series that was reminiscent of “The Twilight Zone.” Spielberg will likely executive produce. The Verge says each episode has a $5 million budget, so hopefully this will be better than “Planet of the Apps.”
Oct
11
Oh my god what a copycat! / Mon dieu, quel plagiat honteux!
Posted in: Uncategorized |
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| THE ORIGINAL? TV2 “All that we share” – 2016 Cannes Cyber GOLD LION Source : Coloribus / Watch the video Agency : &Co Copenhagen (Denmark) |
LESS ORIGINAL New Hope Church North Carolina – 2017 “Don’t put people in boxes” Source : YouTube / Watch the video Agency : Unknown (USA) |
Oct
11
State of the Art: The Frightful Five Want to Rule Entertainment. They Are Hitting Limits.
Posted in: UncategorizedApple, Google and other tech giants are pushing deeper into cultural industries — and stumbling in ways that suggest a certain cluelessness.
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