Autistic kids fear loud noises, imagine catching diseases in public transport or possibility of being hit by tree thus missing therapy. Google Home’s new call and voice printing feature allows them to get at home therapy from their therapists in complete privacy (activated by only their voice). They can also learn how to build resistance by playing trivia games using the audio and lights control feature of Google home.
A roller skater is having a groovy moment while doing laundry. Starring Jeffery AKA The Boss and Natalie Hsu.
Envision a kitchen-sink blitz of 1980s and ’90s television references squeezed through a whimsically batshit, anything-goes sieve, then molded into a trip down a channel-surfing rabbit hole, and you have Giphy’s new advertising campaign. A 90-second centerpiece spot strings together a series of breakout 6-second bits, and other vignettes, in an effort to promote the…
Turkish soap operas are a cultural powerhouse … and not just in Turkey. In 10 years, the industry has evolved from gripping local interest to hitting $350 million in exports, and will likely hit the 1 billion mark by 2023. And while adaptations for Western markets are in the works, it’s likely actual Western viewers…
Remember the ’90s, when the 50 State Quarters program was enacted and every transaction became an opportunity to exchange the glorious crags of Colorado for a fat Georgia peach? Those years before Pok?mon Go were fun. Anyway, Monnaie de Paris–France’s equivalent of the U.S. Mint–has released a limited-edition series of silver 10EUR pieces (about $11.78),…
Some of our favorite sports ads aren’t so much about winning as gritting your teeth against adversity. Nike has always been especially talented at driving this point home. Renowned Hong Kong boxer Rex Tso appeared in one such ad–ironically just before notching his 22nd win in an Oct. 7 fight. In it, Tso is violently…
Data is the lifeblood of successful digital campaigns today and its use is nearly ubiquitous across major brands and agency partners. In fact, The Economist recently compared the value of data to that of oil.
But here’s the tricky thing: While everyone seems to be using data, very few marketers are fully confident in the transparency of their data partners. Moreover, many of them do not understand the origins of the segments they target.
These findings were revealed as part of a comprehensive research project fielded by Bazaarvoice Advertising in partnership with Ad Age. Through 300+ interviews with mid- to senior-level brand marketers, agency buyers, and media, we explored how digital marketers are viewing the impact and credibility of their data partnerships.
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