Oct
17
Oct
17
A Pair of Irish Whiskeys Come to America With Evocative Ads Full of History and Heritage
Posted in: UncategorizedThere once was an underdog chestnut colt that ran in a prestigious stakes race in Ireland and won despite 100-to-1 odds. The horse is immortalized on the label of the single-malt whiskey that bears its name, The Tyrconnell, and a doppelg?nger stars in a mini-movie for the heritage brand that lays a lilting Irish brogue…
Oct
17
LeBron James Is Out for Revenge in This Epic Nike Ad Voiced by Idris Elba
Posted in: UncategorizedLeBron James is ready to get back to work. Actually, he’s been ready since his Cleveland Cavaliers lost the NBA title to the Golden State Warriors in June. Tonight, he’s back on the court. To celebrate the four-time league MVP and three-time champion’s return, Nike Basketball unleashed a 60-second spot from Portland, Ore., creative shop…
Oct
17
Nike’s Joyful Season-Opening NBA Ad Has Some Seriously Sweet Moves
Posted in: UncategorizedThe world’s top sports stars are visually phenomenal, so their ads should be, too. Nike has always embodied this belief, with the best example being 2008’s “Take It to the Next Level” soccer spot directed by Guy Ritchie, still one of the most visually stunning commercials ever made. Nike’s latest spot, heralding the new NBA…
Oct
17
The NFL Has Entered the Culture War: Is Your Brand Next?
Posted in: Uncategorized
Brands are playing an increasing role in our escalating culture wars, with the NFL only the latest to find itself on the frontlines.
Don’t be fooled, your brand could be nextand no path forward is easy. Beverage companies must weigh child obesity with a person’s right to choose what to drink. Google was slammed both for under-representing female engineers and for limiting free speech when it fired the author of well-publicized, anti-female rant. Even small brands and independent businesses become headline news when the culture wars intersect with day-to-day business.
An emotional journey drives brand love and loyalty
Oct
17
Accenture Interactive Grabs Another Ad Agency, Buying France's Altima
Posted in: Uncategorized
Accenture Interactive is in final negotiations to buy Paris-based digital commerce agency Altima in the company’s latest aggressive move into the agency space.
The 370-person Altima agency creates and adapts experiences for e-commerce, mobile and in-store commerce, and has offices in France, Canada, China and the U.S.
“Experiences are where brands win and lose customers, today more than ever,” says Anatoly Roytman, Accenture’s global digital commerce lead and head of Accenture Interactive Europe, Africa, Middle East and Latin America.
Oct
17
'I'm Fully Intact': Jake Tapper Gets Rex Tillerson to Confirm His Non-Castration by Trump
Posted in: Uncategorized
Oct
17
Why He-Man and Skeletor Are Back — As Car and Insurance Salesmen
Posted in: Uncategorized
Cartoon stars have a long tradition of moonlighting in advertising. In their heyday, Fred Flintstone and Barney Rubble pitched cigarettes on prime time. The Peanuts gang provided a lovable face for insurance giant MetLife. But the Masters of the Universe, along with other children’s characters, have lately resurfaced as part of a nostalgia trend that continues to sweep pop culture. British viewers have seen Scooby-Doo trying to get a mortgage for Halifax Bank and the Muppets promoting bakery brand Warburtons. Meanwhile, popular U.S. shows like “Stranger Things,” “The Goldbergs” and “This Is Us” hark back to earlier decades.
Kids to executives
“Nostalgia sells,” says Christopher Byrne, a toy industry consultant and content director at toy information site Toys, Tots, Pets & More. Given today’s age of fragmented media, “‘He-Man and the Masters of the Universe’ is probably one of the last real programs that impacted a generation as a whole,” says Byrne. That means the characters have the power to capture the attention of a particular audience, namely the former 5-to-9-year-old kids who grew up watching.
Oct
17
NBC And Snap Partner on New Digital Studio
Posted in: Uncategorized
NBC Universal and Snap partnered for a new digital content studio that is focused on made-for-mobile video.
The content created in the studio will primarily premiere on Snapchat and the initial focus will be to develop and produce Snapchat Shows. This includes scripted content, which thus far has been sparse on the platform in favor of reality and unscripted fare.
NBC Universal was Snapchat’s first partner for Shows in August 2016 and since then has produced content around “The Voice” and “Saturday Night Live,” among other programs, and created completely new concepts with the daily news show “Stay Tuned” and E!’s “The Rundown,” which are made-for-Snapchat. It also made a $500 million strategic investment in Snap as part of its initial public offering.
Oct
17
Chocolate Frosted Flakes Will Soon Be Here (and Already Were)
Posted in: Uncategorized
For Frosted Flakes, the road to success is paved with chocolate and cinnamon.
First there were traditional Frosted Flakes. Last year, a cinnamon version debuted. And Chocolate Frosted Flakes are next on the list, coming in November. Cinnamon, followed by chocolate, were the top two flavors fans were asking for, says Brad Schwan, senior director of marketing for Kellogg’s morning foods division.
Frosted Flakes appears to be doing well despite the soggy overall ready-to-eat cereal category. It has posted its highest growth in more than three years, says Schwan. While he wouldn’t quantify just how well Cinnamon Frosted Flakes have done in their first year, Schwan calls them “the category’s largest innovation in the last year in terms of market share.”
Oct
17
What You Need to Know About the Sudden, Intense Verizon-Univision Battle
Posted in: Uncategorized
Oct
17
Agencies Lend a Hand in Aftermath of California Wildfires
Posted in: Uncategorized
The wildfires that ravaged Northern California in recent weeks have led local agencies to find ways to help.
The deadly fires, which began blazing through Sonoma and Napa counties and other areas a week and a half ago, have forced thousands of evacuations and destroyed thousands of homes and businesses. Dozens of people are still reported missing in Sonoma County alone.
San Francisco agencies have stepped in to help their Bay Area neighbors — Muhtayzik Hoffer, for instance, says it donated non-perishables, toiletries and other goods to an evacuation site in Santa Rosa. Others are offering assistance in different ways.
Oct
17
The NFL Has Entered the Culture War: Is Your Brand Next?
Posted in: Uncategorized
Brands are playing an increasing role in our escalating culture wars, with the NFL only the latest to find itself on the frontlines.
Don’t be fooled, your brand could be nextand no path forward is easy. Beverage companies must weigh child obesity with a person’s right to choose what to drink. Google was slammed both for under-representing female engineers and for limiting free speech when it fired the author of well-publicized, anti-female rant. Even small brands and independent businesses become headline news when the culture wars intersect with day-to-day business.
An emotional journey drives brand love and loyalty
Oct
17
U.K. Industry Fights to Keep Borders Open Post Brexit
Posted in: Uncategorized
The Advertising Association and London agency Adam & Eve DDB are campaigning to prevent the British government from cutting off access to international talent with tighter immigration rules post-Brexit.
A giant billboard at London’s biggest airport Heathrow has the words “We’re a great advert for Britain” over the images of ten senior industry figures, all of whom are foreign-born but live and work in the U.K. Below is the line: “British advertising thrives on foreign talent.” Other executions will appear online and in print using space donated by media owners.
“It will be catastrophic to the long-term success of the sector if we can’t access the right talent quickly and easily,” says James Murphy, group CEO of Adam & Eve DDB and chairman of the Advertising Association, in a statement. “Global brands want to work with the best talent and the U.K. has it. As an industry that delivers $160 billion of GDP per year for the country, anything that knocks advertising will dent the economy.”
Oct
17
Watch Kia Turn a Car Into a Musical Instrument
Posted in: Uncategorized
The last time Kia jammed a bunch of music in an ad, its hamsters were doing the playing. Now the brand is letting the car itself crank out a jam in a new spot by David&Goliath for the 2018 Rio subcompact sedan and hatchback.
The ad, called “Small Can Do Big,” shows the car being used as a musical instrument. Sounds come from the engine, doors, windows, glovebox, door locks, turn signal, windshield wipers, chimes, horn and more. The director is online producer and musician Julian Smith. The ad will debut Tuesday night during the NBA season tip-off game between the Boston Celtics and Cleveland Cavaliers on TNT. Kia on Tuesday also announced an extension of its NBA sponsorship.
Oct
17
Top 35 Social Good Ideas in October – From Charitable Tea Companies to Collectible Advocacy Cards (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These October 2017 social good ideas cover a range of initiatives that aim to promote politically based messages, support those in need, prevent prejudice, and more.
In an effort to raise…
Oct
17
Top 25 Commuting Trends in October – From Cask-Crafted Cycles to Driver-Connected Vehicles (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) The top October 2017 commuting ideas prioritize connectivity, ease and efficiency, introducing forward-thinking transportation concepts that consider how one’s vehicle of choice may be…
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