Tito's Takes Top Sales Spot Among All Liquor Brands


There’s a new liquor king, and it’s not owned by any of the alcohol giants. Tito’s Handmade Vodka, a pioneer of the so-called craft spirits movement, has surged past Smirnoff and Jack Daniel’s to become the top-selling spirits brand in the U.S., according to publication Wine & Spirits Daily. The publication cites IRI data for the 52 weeks ending Sept. 9, which does not include sales at bars, for the claim.

Tito’s grew sales 44% in that period to nearly $190 million. Brown-Forman-owned Jack Daniel’s Black Label came in second at $178 million, with 2.2 percent growth, while Diageo’s Smirnoff is No. 3 at $173 million after sales dropped 1.1 percent, according to the liquor trade publication.

Tito’s rise is remarkable considering that it is not owned by one of the major liquor conglomerates. Indeed, it is the only independently owned brand among the top 40 brands, Wine & Spirits Daily notes. But even without the backing of a major corporation, Tito’s has found a way to tap into emerging consumer tastes via folksy marketing and consistent positioning as an affordably priced vodka.

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MillerCoors Execs Dish on the State of Craft Beer


MillerCoors has come out swinging against an anti-big beer campaign launched Monday by a craft brewers organization that accuses top brewers of squashing craft beer culture by buying up smaller brands. The campaign by the Brewers Association specifically targets Anheuser-Busch InBevwhich has acquired 10 craft brewers since 2011but MillerCoors is also implicated because it has four craft brand acquisitions under its wing.

Pete Marino, president of MillerCoors’ craft and imports division, called Tenth and Blake, fired back at the Brewers Association in a corporate blog post. “If the number of inbound calls that we are getting is any indication, more and more independent craft brewers are open to the idea, or at the very least exploring their options to partner with a large brewer or financial partner,” he said.

The tussle comes as the craft beer segment shows signs of cooling after years of strong growth. Production volume in the first half of the year grew 5 percent, trailing the 8 percent growth pace set at the same time last year, according to the Brewers Association. MillerCoors craft acquisitions include Revolver, Terrapin, Saint Archer and Hop Valley.

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Why Chandelier Asks Creatives to ‘Make Something’ Beyond Their Portfolios When Applying for Jobs

So you’ve heard of Chandelier Creative, the New York indie shop best known for its Old Navy campaignsm, its holiday parties and that time founder and creative director Richard Christiansen decided to take all 42 of his employees to Japan.

Or maybe you haven’t. Anyway, a creative looking to make a change recently sent his or her resume and portfolio over and received a somewhat surprising response.

Here’s the auto-reply that interested parties receive after contacting the agency’s career line. It’s pretty much identical to the copy on the “join us” page.

Thanks for your interest in Chandelier Creative.

We’re always excited to meet new people who will challenge and inspire us. We love big thinkers and rule breakers. We don’t believe in sensible shoes or casual Fridays. We don’t care where you went to school or who you know. Be sharp, smart, and social. And be ready to give the middle finger to average work.

If you’re curious about joining the team, make something to show us how and why*. Please don’t just send us a resume or portfolio. We want you to use your two hands, and think conceptually.

*no food or perishables, please

Please note your return address, and send packages to:

Chandelier Creative, Attn: Recruiter
611 Broadway
Penthouse Suite 900
New York, NY 10012

We’re looking forward to seeing what you come up with!

Sincerely,

The Chandelier Team

So, basically, impress us. We personally can’t say exactly how common this approach is, but the individual who reached out was clearly annoyed.

We contacted the agency, and Christiansen said that the whole submission thing is not really required. It’s more of a helpful suggestion to (presumably) help better filter the wheat from the chaff.

“Chandelier Creative, as an agency and design studio, appreciates bold artistic choices. We cherish artists with fresh voices and fearless originality,” he wrote. “One way to find those people is by letting them speak to their own vision and express their creativity within the application process itself. In many instances we’ve hired unrivaled talent on account of a customized application submission.”

Christiansen continued: “There can be a rigidity and monotony to the usual application process, and we hope that our policy is viewed by prospective applicants as an opportunity to create and distinguish themselves in a competitive industry. We’ve received submissions in a vast array of formats, and have learned about the creative mind of the applicant in the process. We’ve been delighted, surprised and challenged.”

He also clarified again that this isn’t meant to make the whole process more difficult.

“I hope no-one views this policy as burdensome, as it is entirely optional, and designed to be the opposite,” he noted. “From the letters I’ve read and submissions I’ve reviewed, artists are usually thrilled by the challenge and satisfied by the prompt to do what they do best—create.”

OK, now we want to know about the craziest things people have mailed his way.

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