Oct
21
Oct
21
Common Sense Media: Device Free Dinner – Two Percent
Posted in: Uncategorized
Created by Goodby Silverstein & Partners, the updated “Device Free Dinner” campaign ads for Common Sense Media star Will Ferrell and familiar scenarios that could be plucked from anyone’s dining room. In the ads, a family has settled into dinner and someone won’t get off their phone. Only instead of a surly teenager or precocious child, it’s a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner.
Oct
21
Common Sense Media: Device Free Dinner – Cat Filter
Posted in: Uncategorized
Created by Goodby Silverstein & Partners, the updated “Device Free Dinner” campaign ads for Common Sense Media star Will Ferrell and familiar scenarios that could be plucked from anyone’s dining room. In the ads, a family has settled into dinner and someone won’t get off their phone. Only instead of a surly teenager or precocious child, it’s a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner.
Oct
21
Common Sense Media: Device Free Dinner – Basket
Posted in: Uncategorized
Created by Goodby Silverstein & Partners, the updated “Device Free Dinner” campaign ads for Common Sense Media star Will Ferrell and familiar scenarios that could be plucked from anyone’s dining room. In the ads, a family has settled into dinner and someone won’t get off their phone. Only instead of a surly teenager or precocious child, it’s a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner.
Oct
21
Common Sense Media: Device Free Dinner – Like
Posted in: Uncategorized
Created by Goodby Silverstein & Partners, the updated “Device Free Dinner” campaign ads for Common Sense Media star Will Ferrell and familiar scenarios that could be plucked from anyone’s dining room. In the ads, a family has settled into dinner and someone won’t get off their phone. Only instead of a surly teenager or precocious child, it’s a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner.
Oct
21
Nutrilait: The Milk Waltz
Posted in: Uncategorized
In this new campaign, Nutrilait’s simplicity is featured. Far from the image of an immaculate and perfect lifestyle used in so many ads and magazines, the platform was built around the tag line “Real milk for real life.” Life is full of beautiful messes, and Nutrilait wants to celebrate these beautiful imperfections.
Oct
21
Opal: The Bad-Mouthing Sister-In-Law
Posted in: Uncategorized
Oct
21
Hi-Liter: Break-Up
Posted in: Uncategorized
Whether it’s inside the classroom or outside, Hi-Liter allows you to prioritize what you want to remember.
Oct
21
Pediatric Brain Tumor Foundation: Imaginary Friend Society – Being by Yourself
Posted in: Uncategorized
Oct
21
Tinka Lottery: Sausage and Fries
Posted in: Uncategorized
To communicate Tinka’s jackpot of the week, we decided to show to the people their possibly millionaire lifestyle.
Oct
21
Tinka Lottery: Sponge Cake
Posted in: Uncategorized
To communicate Tinka’s jackpot of the week, we decided to show to the people their possibly millionaire lifestyle.
Oct
21
Tinka Lottery: Sausage Sandwich
Posted in: Uncategorized
To communicate Tinka’s jackpot of the week, we decided to show to the people their possibly millionaire lifestyle.
Oct
21
Behind the Work: Libresse Breaks Taboo Around Menstrual Blood in Advertising
Posted in: Uncategorized
From mysterious blue liquid on sanitary pads to euphemistic images of women roller-skating in white jeans, advertising around feminine products has long been restricted by a taboo around the products that resulted in being alluded to rather than shown in any realistic form.
But advertising has increasingly challenged tradition: Hello Flo has used comedic fun around menstruation, while PSAs protest taxes on feminine products (like a recent film starring Amber Rose with a jewel-encrusted tampon holder.) Now, Libresse, a European brand owned by Essity (the healthcare arm of Scandinavia’s SCA spun off earlier this year), has broken perhaps the biggest taboo, by showing what periods really look like.
The advertiser was the first to show actual blood in a U.K. ad for feminine products last year, although that spot depicted women bleeding in sport. Now it has gone much further with a groundbreaking film that shows, for the first time, blood that’s clearly menstrual. Among its many images are blood running down a woman’s leg in the shower, and red blood being poured onto a sanitary towel.
Oct
21
Building Branded Voice Experiences: 6 Things to Know
Posted in: Uncategorized
In 2017, more than 24.5 million voice-based devices will be shipped to consumers — effectively quadrupling from just 6.5 million in 2016. And as adoption continues to explode, the technology itself will continue to evolve and grow more advanced.
For advertisers, this is a huge opportunity. Voice-assistant technology unlocks a new form of “always-on” interaction between consumers and their favorite brands. It opens up an instant, hands-free and frictionless dialogue right in your own home, without having to keep a mobile device constantly at your side. As this technology becomes ubiquitous, brands will try to monetize their audiences through “voice-native” ad experiences.
But as with any new and emerging marketing channel, meeting the opportunity is easier said than done.
Oct
21
Agency Brief: Marriage, Mangoes and The Milwaukee Bucks
Posted in: Uncategorized
Happy Friday! It’s already two-thirds the way through the month, so stock up on Oktoberfest brews and watch some scary movies this weekend before it’s too late. (Don’t worry, pumpkin spice is here to stay for another month).
Fashion flashback
Abercrombie & Fitch, with the help of agency partners The Richards Group and PMG, is coming out of the shadows with a new integrated campaign for the 2017 holiday season entitled “This is the Time.” The initiative, which focuses on the brand’s 125-year heritage, emphasizes adventure and exploration. Though the brand may be viewed as one for tweens and teens, the goal is to reach its customer base of 21-to-24 year olds. The fashion chain will look to spread its messaging across digital, social, mobile, TV, movie theaters and music festivals.
Oct
21
Ad Age Ad Lib Podcast: Neil Vogel's Adventures as an Accidental Publisher
Posted in: Uncategorized
Oct
21
DA: Ad Tech CEO Charged With Felony Attacks on His Own Kids
Posted in: Uncategorized
Zainali “Zain” Jaffer, CEO of ad tech company Vungle, was charged with a slew of felonies involving his 3-year-old son and 1-year-old daughter in San Mateo County, California on Tuesday, according to police.
Officers responded to Jaffer’s home in the 1000 block of Lancaster Road in Hillsborough, California on Sunday at about 4 a.m., Steve Wagstaffe, San Mateo district attorney, told Ad Age.
Jaffer, 29, is alleged to have sexually assaulted and attacked his 3-year-son, Wagstaffe said, adding that his 1-year-old daughter was also harmed. He added that Jaffer resisted arrest and spit at an officer who was trying to detain him.
Oct
21
Broadcast TV Report Card: NFL, 'This Is Us,' 'The Good Doctor' Are Out-Kicking the Coverage
Posted in: Uncategorized
Given the lift “This Is Us” last season saw in the currency data, advertisers such as T.J. Maxx, Universal Pictures and Chevrolet that have been big backers of the show are likely to get even more bang for their marketing buck. Assuming that a week of time-shifted viewing will add another seven-tenths of a ratings point to the “This Is Us” live-same average, the show is currently averaging north of 5 million members of the target demo in the C7 currency. That brings the average cost of reaching 1,000 people in the 18-to-49 set to $78.46, down from the $95.62 CPM that would be the price of admission to reach the live-same-day viewers.
As “This Is Us” continues to be the talk of both Madison Avenue and the office water cooler, it is by no means the only drama to draw a crowd thus far in the young season. ABC appears to have solved one of its trickier time slot dilemmas with “The Good Doctor,” which is currently drawing a demo that is two-and-a-half times the size of that which tuned in for last season’s Monday 10 p.m. occupant “Conviction.” Through its first four episodes, “The Good Doctor” is averaging a 2.1 in the demo, or around 2.71 million adults 18 to 49. By comparison, the first four hours of “Conviction” eked out a meager 0.8 rating, good for around 1 million members of the sub-50 crowd.
With an average unit cost of $125,678 per 30-second spot, “The Good Doctor” is also a hell of a bargain, as that translates to a $46.42 CPM. (Naturally, the rates buyers are paying in the scatter market are considerably higher than the prices negotiated during the summer upfront bazaar.)
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.