Initiative UK has appointed Mindshare head of strategy Jed Hallam as chief strategy officer as the media agency aims to put “culture at the centre of its thinking”.
The Bronx Zoo in New York City has created a pop-up boutique giving people the chance to experience a unicorn butterfly, flying gazelle or a bear with a raven on its head.
Social video experts at Unruly review “Reassemble!”, the latest for the the new Call of Duty video game.
Oxfam is setting up a Halloween pop-up store with one-off costume pieces once again at Boxpark.
It’s about being a consultant, not an enforcer, writes Oliver Media’s managing director.
M&C Saatchi’s chief creative officer Justin Tindall has apologised for his comments on diversity but Channel 4’s chief marketing & communications officer is not convinced.
Personagens risíveis, histórias sem pé nem cabeça, capas mal desenhadas e, pior ainda, sem sentido algum… não raro a indústria dos video games perde o medo do ridículo. Adriano Brandão e Danilo Silvestre se lembram de vários momentos vexatórios da história dos jogos, desde quando um velhote gêmeo do Chacrinha foi enviado para resgatar trabalhadores presos em minas, até o dia em que o presidente […]
> LEIA MAIS: Pouco Pixel Almanaque 5 – Video game é ridículo!
Uma ouvinte enviou uma questão no mínimo curiosa: se uma formiga se perde, ela pode ir morar em outro formigueiro? Qualquer comportamento cultural humano tem paralelo com outras espécies do reino animal? O que a ciência tem a dizer sobre isso? Saiba neste episódio do Naruhodo! — no papo entre o leigo curioso, Ken Fujioka, e […]
> LEIA MAIS: Naruhodo #102 – O que acontece com uma formiga que se perde de seu formigueiro?
Inspirada pela Netflix, emissora quase centenária quer renovar seu conteúdo
> LEIA MAIS: BBC vai usar inteligência artificial para conhecer melhor sua audiência
Pesquisa mostra que Twitch e YouTube Gaming concentram mais de 60% do mercado
> LEIA MAIS: Quando o assunto é streaming não tem jeito. Os games dominam
Sinalização aparecerá automaticamente quando alguém pisar na rua
> LEIA MAIS: Faixa de pedestres do futuro vai emitir alertas pra quem não tira o olho do smartphone
Needing a ratings boost, the host of “Megyn Kelly Today” targets what she calls a culture of sexual harassment at her former employer.
The deputy editor of the prominent station, Echo of Moscow, was assaulted by a knife-wielding man. The station said her injuries were not life threatening.
-TBWAChiatDay New York launched a “No Lazy Horses” spot for Nissan which trades in the absurd (video above).
-Under Armour announced 2016 Rio Olypics Refugee Olympic Athletes Team swimmer Yusra Mardini as the latest addition to its team of international athletes with a 90-second spot across its social channels.
–Bruce Fielding launched Sterling, an agency which targets audiences over 50.
–Justin Timberlake will be performing at the 2018 Pepsi Super Bowl Halftime Show.
-The Drum examines “How Google aims to bring TV advertising into the 21st century.”
-Unilver’s in-house agency, U-Studio, now operates in 20 countries.
A series of arresting new print ads show how domestic violence can leave a lasting, unseen mark on the children who witness it. Each of three images features the top of a kid’s head. Instead of hair, or skin, the skull has been stripped away to reveal a brain. There, etched into the folds, are…
Meanwhile, here’s Pepsi’s very official-looking, very branded announcement:
O’No
The New York Times reported this weekend that former Fox News host Bill O’Reilly is said to have settled a harassment case for $32 million. To put that number in perspective, it’s more than enough to buy Jackie Kennedy Onassis’s former estate in the Hamptons. Or a swanky 5-bedroom yacht.
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Meanwhile, here’s Pepsi’s very official-looking, very branded announcement:
O’No
The New York Times reported this weekend that former Fox News host Bill O’Reilly is said to have settled a harassment case for $32 million. To put that number in perspective, it’s more than enough to buy Jackie Kennedy Onassis’s former estate in the Hamptons. Or a swanky 5-bedroom yacht.
Anheuser-Busch InBev is reaching back nearly 100 years in hopes of giving its struggling Budweiser brand a boost. A limited-edition brew called 1933 Repeal Reserve Amber Lager hits shelves today, claiming inspiration from a recipe used before Prohibition began in 1920.
Pre-prohibition style beers have been on the scene for years, made mostly by craft brewers that have sought to recreate the formulas of the bygone era. Of course, the craft brewers of today were not around before Prohibition hit. But Anheuser-Busch, which was acquired by InBev in 2008, has been around since 1852, giving the brewer a link to recipes its founders once used. The new brew is based on an amber lager Adolphus Busch sold in the St. Louis area before Prohibition arrived in 1920, according to the brewer. It packs a bigger punch than regular Bud6.1 percent alcohol-by-volume versus 5 percentand is described as having a “light, hoppy aroma and a rich caramel-malt taste.”
The marketing and packaging includes plenty of nostalgic nods, including a shorter bottle known as a “stubby.” In partnership with Lyft, the brewer on Wednesday will offer New Yorkers rides in five Bud-branded cars in Manhattan meant to resemble 1930s-era vehicles. The special rides, available on a first-come-first-serve basis between 3 p.m. and 7 p.m. for people who sign up at Lyft’s website, will include tours of landmarks and neighborhoods with links to Prohibition. A TV ad by VaynerMedia shows the brew being poured in a modern-day speakeasy.
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