3M: Keep It Flowing


Film
3M

Keep It Flowing is a digital campaign for PPS new paint system of the global brand 3m, to reach the young professional painters of transportation and car industries via social media and the web. Featuring Max Green, a World champion popper breakdancer ant other great dancers : Liam, Alex Dunn, Anthony, it’s also to drive cleverly traffic in social media with this new kind of “influencers”. This digital it’s a tribute to the simplicity, easy use and efficiency of 3m pps paint system, through an awesome music video popping breakdance choreography and color spray splash experience. An metaphoric interpretation of performance, flexibility, friendly user and the next level of innovation spray painting by 3m technology.

Advertising Agency:Bam Strategy, Canada
Creative Director:Jeff Abracen
Account Supervisor:Brittany Wroblewski
Production:FH Studio
Film Direction:Christian Langlois, Mémoire Liquide
Executive Producer:Faycal Hajji, FH Studio
Producer:Charles Massicote
Production Coordinator:Michel Beauchemin
DoP:Cody Larocque
Production Designer:JF Clement
Choreographer:Alex Dunn
Dancer:Alex Dunn
Dancers:Max Green, Anthony
Editor:Chris Lang
Post Production:Jonathan Tremblay, La Post
Online:Jonathan Tremblay, La Post
Color Grading:Jonathan Tremblay, La Post
Music:Stephen Voyce
Sound Engineer:Martin Granger
Audio Mix:BLVD

Give Me Human Truth: The Dentist, The Movies, Birthdays

Print
Give Me Human Truth

When that visit to the dentist is coming up, your toothbrush becomes a little more busy than usual

We don’t care how many people are killed in movies – but they better not kill of any dogs

Sitting there while people sing you happy birthday with no clue what to do with yourself

Campaign for Give me Human Truth, an online tool designed to help creatives in their creative process by providing human insights either filtered by a topic of one’s choice or randomly selected to inspire unexpected connections.

Creative Directors:Christine Jensen, Thorbjørn Kragh Liljegren, Christine and Thor
Art Directors:Christine Jensen, Thorbjørn Kragh Liljegren, Christine and Thor
Copywriters:Christine Jensen, Thorbjørn Kragh Liljegren, Christine and Thor
Illustrator:Christine Jensen

McVitie's owner plans purpose-driven marketing in next chapter for brand

McVitie’s will evolve its advertising from the emotional resonance of its “Sweeet” campaign, to a messaging built around purpose, in a new campaign set to land next year, the top marketer of parent company Pladis has said.

How VisitScotland is using Instagram to 'win the hearts and minds of Londoners'

VisitScotland created an Instagram Travel Agency to bring together the online and offline experience of travelling.

Watch Benefit show its fun side with a giant wardrobe

Benefit, the cosmetics brand, has created a 70s-themed disco to launch a brow gift pack in the run up to Christmas.

Facebook Explore Feed trial shunts unpaid posts out of users' feeds

Facebook is trialling a change that could push non-promoted posts out its newsfeeds, meaning that small publishers’ exposure on the social network could suffer.

Data is not the enemy: why numbers can help you take a creative leap

Data may reduce the risk to your business, but that’s not to say it reduces the ability to be daring in creative execution, says Now’s founder and chairman.

McDonald's and Coca-Cola are brands with biggest litter problem, survey finds

The vast majority of consumers think brands should be doing more to combat litter – and McDonald’s and Coke are the first that come to mind.

EasyJet launches brand-sponsored inflight free wireless entertainment system

EasyJet has signed on Barcelona-based startup Immfly to provide free onboard entertainment on a channel called “Air Time”.

MPs call on Facebook to reveal Russia-funded influence on Brexit

A senior group of MPs has demanded information from Facebook founder Mark Zuckerberg about paid-for activity by Russian-linked accounts during the EU referendum and this year’s snap general election.

Final Fantasy celebrates 30 years with pop-up

Final Fantasy, the video game series, is celebrating its 30th anniversary with a pop-up.

Neko Jusu: Because Neko Jusu


Online
Neko Jusu

This is one of those commercials you agree to make without no budget at all. Just to show that advertising can kick ass.

For Dutch lemonade brand Neko Jusu we made a japanese advetising inspired film that is so bizarre yet totally logical that we wonder why nobody else did it before.

Because yes, cats rule the world. And because you may now realize that we all live in a cat-matrix. It may even explain why youtube became big by showing all those cut cat videos.

Advertising Agency:Khanna Reidinga, Amsterdam, Netherlands
Creative Director:Hesling Reidinga
Film Director:André Maat

Mercedes: Unveil the Secret of E Class


Film
Mercedes

We’ve known the #EClassSecret and now it’s your turn! Watch Mr. Roland Folger, MD & CEO, Mercedes-Benz India reveal the secret behind the success of the Mercedes-Benz E-Class.

Advertising Agency:Creativeland Asia, India
Creative Director:Sandip Ghosh
Art Director:Mayur
Copywriter:Varun
Production House:Veda Productions
Director:Jay Bhansali
DoP:Jay Bhansali
Producer:Jay Bhansali

Lynx: The AJ Lynx Drop

Online
Lynx

Advertising Agency:TMW Unlimited, London, United Kingdom

RIOgaleão: Every Passenger is a Rock Star


Media
RIOgaleão

RIOgaleão was the official airport for Rock in Rio – the world’s biggest music festival. It was there where the show’s big stars disembarked. But, for us, the main stars are the fans in the crowd. That’s why, to honor those who went to Rock in Rio by way of our airport, we gave them a spectacular surprise: each passenger was greeted like a true rock star. We built a stage, installed the lights, had a band on the side playing and even fans screaming wildly. Every passenger gave a show upon arrival. Because, for RIOgaleão, every passenger is a rock star.

Advertising Agency:Geometry Global, Rio De Janeiro, Brazil
Creative Director:Ricardo Leme Lopes
Creative Team:Alexei Potemkin, Bernardo Medina, Daniel Souza, Fábio Maia, Felipe Gaúcho, João Pedro Soares, Leo Mangiavacchi, Max Targanski, William Waters
Account team:Letícia Arslanian, Mirna Abaurre, Gabriela Zampirolli, Juliana Viola
Planning Team:Lorena Castellan, Juliana Barreto
Production Team:Laura Marques, Lydia Salgado
Film Producer:Fabio Brasil
Client Approval:Uyara Assis, Ana Paula Lopes, Maria Elisa Ferreira, Thais Monteiro

SYT: Phantom of the Opera, Warhol, Beatles, Hitchcock, Frida

Print
SYT

Rusu+Bortun signed a campaign created for an event named “Showcase of Young Talent.” This event is about young artists, especially teenagers. At this event they can show their work or their portfolio to audience in a public space. The event is split into 5 zones: cinematography, music, photography, art, theatre. In a few words the idea is about young artists who can become the greatest artists of tomorrow. They can be the next Warhol, or the next Hitchcock.

Come meet the next great artists

Advertising Agency:Rusu+Bortun, Bucharest, Romania
Creative Director:Bob Toma
Art Director:Silvana Frinculescu
Copywriter:Madalina Pop
Photographer:Claudiu Popescu
Creative Partner:Catalin Rusu
Client Service Director:Miruna Macsoda
Account Executive:Sorina Urdea
Dtp:Anca Uscatescu

TGV Lyria: Morning, Day, Night

Outdoor
TGV Lyria

Paris – Geneva Without Stopping Off at Roissy. Travel Without Compromise.

The Only Airport in Central Paris Is A Train Station. Travel Without Compromise.

Switch to Train Mode. Travel Without Compromise.

Advertising Agency:Change, Paris, France
Creative Director:Christophe Perruchas
Art Director:Maximilien Guibert
Copywriter:Arnaud Vidal
Cgi:Carioca Studio
Retouching:Carioca Studio

Volkswagen: Rain


Film
Volkswagen

VW is debuting “Rain,” a brand play to showcase its new “People First Warranty.” The new spot recaptures the spirit of music festivals of the 60’s and celebrates the heritage of the brand. Highlighting the microbus, since it has been a cultural icon, VW is bringing us back to a time of love and harmony and putting their drivers first.

Advertising Agency:Deutsch LA, USA
Chief Creative Officer:Pete Favat
North America:Pete Favat
Executive Creative Director:Todd Riddle
Group Creative Director:Heath Pochucha
Creative Director:Paul Oberlin, Matt Sherman, Kelly Bayett
Art Director:Paul Oberlin, Doug Pedersen
Copywriter:Matt Sherman, Tim Gillingham
Director Of Integrated Production:Vic Palumbo
Executive Integrated Producer:Margaret Nickerson
Senior Integrated Producer:Samantha Bonom
Music Supervisor:Eryk Rich
Music Producer:Chase Butters
Group Account Director:Tom Else
Account Director:Alex Gross
Account Supervisor:Mary Connolly
Senior Account Executive:Nate Pouley
Assistant Account Executive:Andy Haumersen
Director of Product Information:Jason Clark
Product Information Specialist:Ryan Callahan
Group Strategy Director:Donn Rohn
Associate Strategy Director:Ben Perreira
Strategist:Leigh Citarella
Group Director:Gabriela Farias
Integrated Business Affairs:Gabriela Farias
Senior Business Affairs Manager:Saeyoung Kim
Director of Broadcast Traffic:Carie Bonillo
Senior Broadcast Traffic Manager:Courtney Tylka
Production Company:Park Pictures
Director:Lance Acord
Executive Producers:Jackie Kelman Bisbee, Scott Howard, Patrick Nugent, Kim Christensen
Head Of Production:Anne Bobroff, Shada Shariatzadeh
Line Producer:Caroline Kousidonis
Editorial Company:Rock Paper Scissors
Editor:Adam Pertofsky
Assistant Editors:Marjorie Sacks, Martin Hsieh
Producer:Dre Krichevsky, Michael Steinmann, Alexandra Lubrano, Ashley Benton
Executive Producer:Rana Martin
Managing Directors:Linda Carlson, Jennifer Sofio Hall, Linda Carlson, Jennifer Sofio Hall
Post Facility:A52
Vfx Supervisor:Patrick Murphy
CG Leads:Andy Wilkoff, Manuel Guizar
2D VFX Artists:Patrick Murphy, Stefan Gaillot, Kevin Stokes, Michael Plescia, Michael Vaglienty
3D artists:Andy Wikoff, Manuel Guizar, Dustin Mellum, Tom Briggs, Mike Bettinardi, Michael Cardenas, Joseph Chiechi
Production Coordinator:Andrew Rosenberger
Color Correction:Company 3
Colorist:Tim Masick
Global EP:Ashley McKim
Commercials:Ashley McKim
Audio:Barking Owl
Sound Design Company:Barking Owl
Sound Designer:Morgan Johnson
Mixer:Patrick Navarre
Ep:Kelly Bayett
Track:‘With a Little Help From My Friends’
Artist:Joe Cocker
Composers:John Lennon, Paul Mccartney
Publisher:Sony ATV
Label:UMG

Three Fin Sbuca School: Home Stress, Work Stress

Print
Three Fin Sbuca School

Diving can help you to relax and leave all the daily duties, worries, stress, problems and chaos behind.

Advertising Agency:JWT, Shanghai, China
Chief Creative Officer:Norman Tan
Executive Creative Director:Carlos Camacho
Senior Creative Director:Supparat Thepparat, Theresa Ong
Creative Group Head:Nattagorn Thairattanasuwan, Pathida Akkarajindanon
Copywriter:Akira Luo
Agency Producer:Isaac Xu
Client Service:Roby Li

Save the Children: The Most Bizarre Wedding Tradition


Film, Online
Save The Children

There are many bizarre wedding traditions around the globe, but there is one that beats them all. On Day of the Girl Child, Save the Children Denmark and Ministry of Foreign Affairs of Denmark launched what seems like an entertaining Facebook-video that highlights bizarre wedding traditions from around the world, ending with the worst of them all: child brides. The film is a link in creating awareness about the world’s first summit with the singular aim of ending child marriages.

Advertising Agency:Robert/Boisen & Like-Minded, Copenhagen, Denmark
Strategist:Kim Boisen
Creative Director:Heinrich Vejlgaard
Creatives:Klara Vilshammer & Christoffer Boas
Account Manager:Sabina Langkilde
Film Production:Gobsmack Productions
Producer:Stefan Pflug
Editor:Freddie Smith
Sound Design:Bjørn Vidø, Freezone