Oct
24
KFC faz paródia de clichês da publicidade em nova campanha
Posted in: Uncategorized
Marca sugere deixar as fórmula de lado e ser apenas sincera
> LEIA MAIS: KFC faz paródia de clichês da publicidade em nova campanha
Oct
24
Campanha retrata consequências emocionais permanentes da violência contra crianças e adolescentes
Posted in: Uncategorized
“Nem todas as cicatrizes sa?o visi?veis”: imagens chamam atenção para forma como jovens podem reproduzir agressões dos pais
> LEIA MAIS: Campanha retrata consequências emocionais permanentes da violência contra crianças e adolescentes
Oct
24
Cinemático – Doentes de Amor, Guerra dos Sexos
Posted in: Uncategorized
No novo Cinemático, Carlos Merigo, Matheus Fiore e Robson Bravo conversam sobre “Doentes de Amor” (The Big Sick), dirigido por Michael Showalter e estrelado por Kumail Nanjiani e Zoe Kazan; e “Guerra dos Sexos”, dirigido por Jonathan Dayton e Valerie Faris, e estrelado por Emma Stone e Steve Carell. O papo sobre “Doentes de Amor” […]
> LEIA MAIS: Cinemático – Doentes de Amor, Guerra dos Sexos
Oct
24
Ruffles estreia nova identidade visual e lança game para smartphones
Posted in: Uncategorized
Aplicativo AmiGO quer aproximar marca de uma nova geração, reunindo qualquer amigo, em qualquer lugar
> LEIA MAIS: Ruffles estreia nova identidade visual e lança game para smartphones
Oct
24
Mais ações: Los Angeles e Nova York ganham outdoor criativo para promover “Stranger Things”
Posted in: Uncategorized
Campanha sobre a empresa Hawkins Power and Light traz número de telefone com interação real com fãs
> LEIA MAIS: Mais ações: Los Angeles e Nova York ganham outdoor criativo para promover “Stranger Things”
Oct
24
Tuesday Morning Stir
Posted in: Uncategorized
-DDB Melbourne and Cirkus created this animated spot for Monash Children’s Hospital (video above).
-215 McCann invites viewers to “Feel True Power” in the first ad for the Xbox One X.
-Ogilvy New York celebrates women in science for The Chemours Company.
-Creative agencies including W+K and Droga5 are now offering media buying and planning services.
-Mr. President co-founder and chief strategy officer Nick Emmel may have some second thoughts about what he named his agency.
-Some agency execs claim the consultancy threat is overblown. (Of course they do.)
-Team Toyota executive creative director Andre Moreira picks his “desert island ads.”
-GM lost $3 billion last quarter. Must be the marketing.
Oct
24
International Organization for Migration: Danger Might Be Invisible At First, 1
Posted in: Uncategorized
Since 1991 more than 230,000 Ukrainians have been affected by human trafficking. Mostly these people are the one who have been promised the moon at work both abroad and in Ukraine (high salaries, accommodation, three meals a day, etc.).
In order to show that things are not always what they seem at first sight, the creative agency ANGRY and the International Organization for Migration in Ukraine have released an allegorical video with the participation of the Ambassador of Goodwill of the UN agency on migration, Eurovision winner in 2016, famous Ukrainian singer, Jamala.
At first glance, sometimes what looks like the best working conditions turns out to be the worst working conditions. At first glance, sometimes what looks like a beautiful dance turns out to be a display of aggression.
Dance as an allegory of good and beautiful, dancers as an allegory of human trafficking victims and invisible evil spirits-dementors as an allegory of danger.
TV spot and outdoor campaign is released on EU Anti-Trafficking Day on October 18, 2018.
Oct
24
International Organization for Migration: Danger Might be Invisible at First, 2
Posted in: Uncategorized
Since 1991 more than 230,000 Ukrainians have been affected by human trafficking. Mostly these people are the one who have been promised the moon at work both abroad and in Ukraine (high salaries, accommodation, three meals a day, etc.).
In order to show that things are not always what they seem at first sight, the creative agency ANGRY and the International Organization for Migration in Ukraine have released an allegorical video with the participation of the Ambassador of Goodwill of the UN agency on migration, Eurovision winner in 2016, famous Ukrainian singer, Jamala.
At first glance, sometimes what looks like the best working conditions turns out to be the worst working conditions. At first glance, sometimes what looks like a beautiful dance turns out to be a display of aggression.
Dance as an allegory of good and beautiful, dancers as an allegory of human trafficking victims and invisible evil spirits-dementors as an allegory of danger.
TV spot and outdoor campaign is released on EU Anti-Trafficking Day on October 18, 2018.
Oct
24
How to Transform Your Traditional Sell-side Ad Organization
Posted in: Uncategorized
As the media landscape continues to evolve, so do advertiser and agency expectations. Media companies, especially those focused on video, are transforming existing ad-side capabilities and developing new ones to meet these changing requirements. However, the results are often mixed, and the journey can be long and resource-intensive. To hone these efforts and remain on the top of media buyers’ plans, we’ve pinpointed several key areas that publishers need to focus on: improving the buying experience, sharpening audience targeting, providing better cross-channel campaign support and offering new advertising experiences.
Most media companies recognize these trends, but it is often unclear how to transform your organization in order to meet them. It requires changes across every aspect of the businessproduct, sales and channel strategy, audience data management, pricing and analytics, and the underlying technologies and supporting architecture. In many ways, you are being asked to build the new plane while still flying the current oneall while meeting quarterly revenue targets and margin goals. So the question is, how do you drive change in a way that meets buyer’s needs and maintains your core business while providing a platform that enables innovation and growth?
To do this, media companies should consider focusing on the following areas as they work on their advertising transformation:
Oct
24
Your Tuesday Wake-Up Call: Amazon Feels the Love. And Facebook Just Gave Publishers the Jitters
Posted in: Uncategorized
$10 million
California billionaire Tom Steyer is waging a $10 million campaign to convince lawmakers to impeach President Trump. His video ad is to-the-point: He calls Trump “a clear and present danger who is mentally unstable and armed with nuclear weapons.” Money says his commercials have run on New York and California broadcast stations, and on cable stations nationally. The ad, posted Thursday on YouTube, has nearly 730,000 views. But what is he really advertising? An opinion piece in the Los Angeles Times has asked if Steyer might have his eye on a Senate seat, adding: “What Steyer has launched is more of a $10-million advertising campaign touting both his cause and himself.” Hustler magazine’s Larry Flynt is also pledging $10 million to the same cause, but with a different approach: He wants to give the money away to anybody with dirt that takes the president down.
Just briefly:
Oct
24
How to Transform Your Traditional Sell-side Ad Organization
Posted in: Uncategorized
As the media landscape continues to evolve, so do advertiser and agency expectations. Media companies, especially those focused on video, are transforming existing ad-side capabilities and developing new ones to meet these changing requirements. However, the results are often mixed, and the journey can be long and resource-intensive. To hone these efforts and remain on the top of media buyers’ plans, we’ve pinpointed several key areas that publishers need to focus on: improving the buying experience, sharpening audience targeting, providing better cross-channel campaign support and offering new advertising experiences.
Most media companies recognize these trends, but it is often unclear how to transform your organization in order to meet them. It requires changes across every aspect of the businessproduct, sales and channel strategy, audience data management, pricing and analytics, and the underlying technologies and supporting architecture. In many ways, you are being asked to build the new plane while still flying the current oneall while meeting quarterly revenue targets and margin goals. So the question is, how do you drive change in a way that meets buyer’s needs and maintains your core business while providing a platform that enables innovation and growth?
To do this, media companies should consider focusing on the following areas as they work on their advertising transformation:
Oct
24
Gap Gets Nostalgic for Days of Yore
Posted in: Uncategorized
Anyone nostalgic for Gap’s late 90s/early aughts music-fueled commercials will be enthused by the retailer’s new holiday work. The San Francisco-based brand is continuing its “Meet in the Gap” messaging from September with a musical number featuring actress and singer Janelle Mone and set to “(You) Got What I Need.”
“Music has always been the foundation of Gap,” says Craig Brommers, who joined the Gap Inc. namesake brand last year as chief marketing officer. Earlier this year, Gap debuted a campaign featuring the children of its 90s spokespeople; a recent fall campaign featured Cher.
Mone and a 50-person choir, which is diverse in both age and ethnicity, sing in front of a white background, in keeping with many of Gap’s recent spots. While a 60-second ad will run on digital platforms, Gap will air 30-and-15-second clips on national TVa major change from last year, when the brand did not air any national commercials. Brommers notes that Gap has also made a significant digital investment with paid media on Facebook, Snapchat, Refinery 29, Vogue and Buzzfeed.
Oct
24
Top 30 Makeup Trends in October – From Mature Beauty Vloggers to Month-Long Cosmetic Campaigns (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These October 2017 makeup trends feature of range of products and promotional campaigns that aim to show consumers why a particular brand is worth investing in, in an industry that’s…
Oct
24
Rodenstock: See better
Posted in: UncategorizedPrint
Rodenstock
See better. Look perfect.
Advertising Agency:Serviceplan, Munich, Germany
Global Chief Creative Officer:Alexander Schill
Executive Creative Director:Hans-Peter Sporer
Creative Director:Sandra Loibl
Account Director:Florian Trebus
Art Director:Bjoern Koebe, Michael Lux, Shari Bremer
Media Planner:Lukas Pachoinig
Photographer:Jana Edisonga
Oct
24
Hammerson: Style Seeker
Posted in: Uncategorized
Film
Hammerson
Advertising Agency:Isobel, London, United Kingdom
Creatives:Ben Stump, Simon Findlater
Creative Director:Rob Fletcher
Business Director:Sarah Frackowiak
Account Manager:Emily Horgan
Director:Holly Blakey
Executive Producer:Mary Calderwood
Production Company:LEZ Creative
Producer:Joel Spencer
DoP:Adam Scarth
Post Production:Time Based Arts
Colourist:Jack McGinity
DIT:Jason Hunte
Edit:Cut & Run
Editor:Meg Thorne
Oct
24
Volvo Trucks: The Surge
Posted in: Uncategorized
Online
Volvo
A tribute to the powerful Volvo FH and Volvo Trucks new range of trucks running on liquefied natural gas; timed with the start of the iconic Volvo Ocean Race.
Advertising Agency:Forsman & Bodenfors Inhouse, Gothenburg, Sweden
Creative Director:Andreas Panagiotopoulos
Art Director:Andreas Panagiotopoulos
Copywriter:Maria Hilmersson
VFX Production:Filmgate
Production Leader:Maria Möller
Account Director:Emma Boberg
Graphic Designer:Elin Lunden
Producer:Sean Wheelan
Product Manager:Kenny Jakobsson
Senior Comp Artists:Martin Malmqvist, Ludvig Orvegård
3D Fluids:Per Nyman, Alldin Dauti, Ahmed SaaDy
Simulations:Per Nyman, Alldin Dauti, Ahmed SaaDy
CGI Pipeline:Henrik Norin
Oct
24
Shire: Gaucher
Posted in: UncategorizedDesign, Print
Shire
Gaucher Disease. Do you feel it in your bones?
Advertising Agency:Langland, Windsor, United Kingdom
Executive Creative Director:Andrew Spurgeon
Creative Director:Dennis Field
Creative Group Lead:Vickie McGee
Senior Account Manager:Fiona Berry
Senior Producer:Claire Martin
Head Of Art:Andrew Morley
Senior Designer:Lee Walsh
Oct
24
McDonald's: Chicken, Big Mac, Fries, Fish
Posted in: UncategorizedPrint
McDonald’s
Advertising Agency:TBWAPARIS, France
Executive Creative Director:Benjamin Marchal, Faustin Claverie
Art Director:Margaux Chalard
Account Director:Jonathan Serog, Julie Montagne
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