Oct
25
McDonald's New Value Menu Sets Up Fast-Food Fight for 2018
Posted in: Uncategorized
Heads’ up, burger barons: McDonald’s has a low-priced approach that’s going to put more pressure on the U.S. fast-food industry next year.
The Golden Arches on Tuesday confirmed a U.S. value menu that will include items priced at $1, $2, and $3 in 2018. The move comes years after McDonald’s backed away from its Dollar Menu and suggests the heat is on for other chains, particularly direct competitors in the burger category including Burger King and Wendy’s.
At the same time, McDonald’s operators around the country are preparing to make some of their burgers with fresh beef under a plan announced months ago.
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