If you’ve been thirsting for the world’s first mockumentary about lactose-free dairy products, Natrel’s got the campaign for you. Developed by agency lg2, “Intolerance: A Lactose Story” presents Miles Granderson, a middle-aged dairy-foods lover who is also extremely tall. (Hey, milk helps you grow, right?) Alas, one day, after dinner, dude’s rocked to the core….
Progressive Insurance has long been known for Flo, its bubbly spokescharacter. But recently it’s taken a shine to a second campaign, “Parentamorphosis,” and is about to make a unique media buy supporting it. The campaign, from Arnold Worldwide, launched last November with a pair of spots in which ordinary folks start turning into their parents…
Depending on what circles you run in, you may not be aware that Trumpy Bear is a thing. Or, if you are aware it’s a thing, you may not be certain what kind of thing it isi.e., a real product or a spoof.
When the two-minute infomercial above was posted on YouTube in July, commenters rushed to declare it an epic trolling of the type of devoted Trump fans depicted in the ad (the most upvoted YouTube comment as of this writing is “This looks like a bad SNL skit”). But if it’s a joke, it’s an expensive joke; according to iSpot.tv, which has attention and conversion analytics from more than 7 million smart TV screens, Trumpy Bear is now backed by a national TV ad campaign. On Oct. 13, the two-minute infomercial began running on four networks: Animal Planet, Discovery, Grit TV and INSP (the “family entertainment programming” channel owned by Inspiration Ministries).
Over the past week, Trumpy Bear has expanded to 10 networks; the mix now includes the Outdoor Channel and the American Heroes Channel. To date, the ad has run 55 times, including five times so far today, according to iSpot. The type of shows it’s been airing onincluding reruns of “Cops,” “Walker, Texas Ranger” and “Bonanza”suggests that Trumpy Bear is not meant to be taken as a joke by its targeted TV viewing audience.
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(TrendHunter.com) In today’s constantly changing fashion world, it’s essential for brands to stay on top of innovation, as the creator of ‘Rattan Bow Ties,’ Racso J, has demonstrated….
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(TrendHunter.com) Card games are immensely popular for being a simple pastime that can be picked up and played whenever, so the Soheresone question cards game comes as the latest that will take things to the next…
Could an average American pass a citizenship test?
Johnnie Walker subtly raises this question in its latest “Keep Walking America” ad. The spot, by Anomaly, is the latest immigrant-friendly ad by the Diageo-owned brand, which grabbed headlines last year with a spot timed with Election Day that included an English and Spanish voiceover of Woody Guthrie’s “This Land Is Your Land.”
The new ad, called “Citizenship,” shows an Hispanic man taking a citizenship test and later quizzing his white friends at a bar on one of the questions: Who wrote the Declaration of Independence? His buddies come up short when they misfire with guesses including Alexander Hamilton, Benjamin Franklin and John Hancock. “None of you would have passed,” says the man, as he proudly reveals the correct answer, Thomas Jefferson.
‘Disturbing incidents’
The NAACP issued a travel advisory against American Airlines, saying it has documented a “pattern of disturbing incidents reported by African-American passengers.” Ad Age’s Adrianne Pasquarelli says this “might be just the tip of the iceberg as all industries, especially airlines, face increased scrutiny of race and gender bias.” American says it will not tolerate discrimination, and it has reached out to the NAACP to talk about the issues.
Forbidden fruit
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Twitter beat revenue estimates in its latest quarterly report and said it added more monthly users, indicating signs of life at the social network that has struggled to attract new consumers and advertisers. The shares surged.
Twitter has been battling the perception that it’s a niche media platform, despite its emergence as President Donald Trump’s favorite communications tool. The company reported that monthly active users gained 4 percent to 330 million in the third quarter, a positive sign for investors who view audience size as a measure of Twitter’s long-term health. Daily active users increased 14 percent, the fourth consecutive quarter of double-digit growth, the company said Thursday in a statement.
CEO Jack Dorsey has shifted the company’s focus to videos and live events as a way to spur audience growth. Twitter attributed the user gains to changes making the platform easier to use, improved marketing and heightened awareness of Twitter from global events.
Director Jason Zada is joining Unit9’s roster in both the U.K. and U.S.. Zada, director of the 2016 feature film “The Forest” and the Emmy Award-winning interactive experience “Take This Lollipop,” has previously been signed to Los York, Prettybird and before that Tool. He has directed work for agencies such as as Wieden & Kennedy, CP&B, Sid Lee, Leo Burnett, Saatchi & Saatchi, RPA, Y&R, Draftfcb, Kaplan Thaler and Grey on a variety of digital and broadcast projects. Before becoming a director, Zada started the digital advertising agency Evolution Bureau. He was named in AdAge’s Creativity 50 in 2012.
Ruffian is signing writer and director Evan Silver for commercial representation. Silver has written and directed content for ad agencies, movie studios, TV networks and record labels. His clients include Nike, Audi, XBox, Comedy Central, Budweiser, Honda, Microsoft, ESPN, and HBO. His campaign “White Squad” for MTV via agency Party, NY, earned a One Show Award and last year he collected a Cannes Lion for a Burger King campaign featuring Snoop Dogg. Earlier in his career, he worked on MTV’s NY on-air promos, where he created hundreds of ads and short videos including the 2014 MTV Movie Awards.
You certainly saw this coming: In the wake of the release of CNN’s “This is an apple” ad, released on Monday as part of its new “Facts First” campaign (watch it here), assorted wags and CNN antagonists have gotten busy, serving up all manner of spoofs. A selection:
BuzzFeed News grabbed the comedic low-hanging fruit with an extended knock-knock joke:
The conservative Media Research Center put out this low-effort take, tweaking CNN’s “Facts First” tagline to “#FakeFirst”:
Viacom tapped social influencer Matthew Patrick, known to his fans as MatPat, to consult on the TV giant’s social media and branded content strategy.
Patrick’s company Theorist, which he runs with his wife Stephanie, signed a 12-month contract with Viacom to work across all of its brands, which include MTV, VH1 and Comedy Central.
Theorist will work with Viacom’s integrated marketing team Velocity, providing regular updates on the social video landscape, and insights on how to create and distribute content on various platforms. It will also help support advertiser RFPs, helping Viacom to demonstrate deeper understanding of platforms and category-specific trends.
The hurricanes that hurt Comcast and Charter Communications have passed, but investors are still waiting for the storm clouds over the cable industry to lift.
Comcast, the largest U.S. cable operator, posted the biggest loss in cable-TV customers in three years, while No. 2 provider Charter reported a drop that was almost four times what analysts had expected.
The losses highlight how difficult it has been for pay-TV providers to retain subscribers as more people switch to lower-cost online options like Netflix, Amazon and Hulu. The advent of online streaming cable packages, like AT&T’s DirecTV Now, has also made the field of rivals even more crowded.
The Twitter and RT feud escalated on Thursday, with both companies trading accusations of dirty dealings during the election.
Twitter said it will no longer sell ads to the news outlets RT or Sputnik, citing U.S. concerns that they are propaganda arms of the Kremlin.
RT, formerly Russia Today, blasted Twitter for its criticisms, especially over its use of the platform during the election, and said Twitter had tried to partner with the media outlet.
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