Oct
27
Oct
27
Love on the beach of the Red Sea
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Thousands of love stories die on the beaches of the Red Sea…
Oct
27
Nissin: Noodles slurping noise canceling folk "OTOHIKO"
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Do you know an international issue “Noodle Harassment”? People say that the slurping noise Japanese people make when they eat noodles makes people from abroad uncomfortable. Nissin, the manufacturers of Cup Noodles, challenged the resolution of this international problem. Finally they succeeded in developing the fork “OTOHIKO” equipped with a mechanism to camouflage noodle sipping sound, inspired by TOTO “The Sound Princess” also known as “OTOHIME” (Reference: https://goo.gl/zk3ExF)
Oct
27
Lamborghini: Celebrating 50 years of Lamborghini Japan
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Oct
27
Helsinki Region Transport: Helsinki City Bikes are getting ready to hibernate
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Windows95 Man aka the Helsinki City Bike Specialist looks at the past year in numbers.
Oct
27
Geico: Casual Friday at Buckingham Palace
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Oct
27
UAZ: My Place Of Power
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The campaign #???????????? (#myplaceofpower) asks users to share what places inspire them. The central element of the campaign was a video with legendary Kostya Tszyu. As a part of this UAZ has made made a website http://patriot2017.uaz.ru/, and in November the brand will start a special project about different places of power in Russia and how to get there. Also in November a social network contest will be launched: after posting a picture of their place of power and telling about it with a hashtag, users get an opportunity to win a special prize from the brand.
Oct
27
How 73 FCB Offices Made 1,440 Minute-Long Ads for One Gaming Campaign
Posted in: UncategorizedA single ad campaign with 1,440 pieces of unique content, one for every minute of the day? Hey, that sounds, well, exhausting. And unwieldy. And profoundly disturbing. Regardless, FCB Happiness just launched a snappy hub, Why It’s Okay to Play, loaded with 1,440 minute-long videos that run in sync with local time worldwide. The clips…
Oct
27
Impossible Burger, Made of Plants, Snuck Its Product Into Meat-Loving Chicago
Posted in: UncategorizedIt’s no surprise that a fake-meat burger would feel obligated to sneak into famously carnivorous Chicago. And that’s exactly what Impossible Burger did last night, with a pop-up underground “meateasy,” or speakeasy for faux beef. For three hours at an undisclosed location on Division Street in Wicker Park, the godless heathens could devour the brand’s…
Oct
27
This Is a Spoof of CNN's 'This Is an Apple' Ad. Actually, Five of Them
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You certainly saw this coming: In the wake of the release of CNN’s “This is an apple” ad, released on Monday as part of its new “Facts First” campaign (watch it here), assorted wags and CNN antagonists have gotten busy, serving up all manner of spoofs. A selection:
BuzzFeed News grabbed the comedic low-hanging fruit with an extended knock-knock joke:
The conservative Media Research Center put out this low-effort take, tweaking CNN’s “Facts First” tagline to “#FakeFirst”:
Oct
27
Life-Saving Safety Devices – The 'PROTEKKT' Works in Emergencies and for Self-Defense (GALLERY)
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(TrendHunter.com) Consumer preferences to stay as prepared as possible at all times has increased the need for products like the ‘PROTEKKT’ safety devices. Developed for use in emergencies and for self-…
Oct
27
50 Tech-Embedded Retail Displays – From VR-Powered Tech Boutiques to Interactive Candy Kiosks (TOPLIST)
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(TrendHunter.com) These tech-embedded retail displays range from connected candy kiosks to VR-powered tech boutiques. When looking at immersive retail, customization is more important than ever when looking to garner…
Oct
27
Time Warner Defies Cord-Cutting Woes With Pay-TV Increase
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Time Warner, owner of the Warner Bros. studio, is showing how to survive cord-cutting, posting third-quarter earnings that beat expectations.
The entertainment giant, which is being acquired by AT&T, managed to keep pay-TV subscription revenue growing at HBO and at its Turner networks, where advertising fell, while waiting for its merger with AT&T to close.
The results are a boost for the phone giant, which is awaiting approval of the $85 billion transaction. Time Warner, which owns cable networks CNN and TNT, is fighting for ways to retain subscribers as competition grows from digital distributors like Netflix. HBO, the New York-based media group’s premium video service, was a profit driver with the return of hugely popular shows such as “Game of Thrones.”
Oct
27
'The Woman in the Room' Speaks Up in Advocacy Project
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Who is behind the Woman in the Room?
At a time when headlines are dominated by the alleged lewd acts of Harvey Weinstein, Bill O’Reilly and Terry Richardson, an anonymous movement has sprung up called “The Woman in the Room,” which aims to shine a light on gender bias in the workplace by distributing posters and stickers to offices in tech, advertising and media.
“Yep, gender bias is real, and we women have to deal with it every dayyou know, things like getting called ‘girls’ when we’re clearly post-pubescent,” read an anonymous letter sent to Ad Age and signed by “some women in tech” that accompanied the posters. The letter noted that “calling out sexist behavior shouldn’t be a woman’s full time job. We already have one of those.”
Oct
27
Spotify Is Said to Cancel TV Shows in Reboot of Video Efforts
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Spotify is planning to reboot its video strategy for at least the third time in as many years as the world’s largest online music service searches for ways to make money that don’t involve recorded music and costly royalties, people with knowledge of the matter said.
The company is canceling original video series on the service, as well as shows it hasn’t released, said the people, who asked not to be identified discussing internal deliberations. Courtney Holt, the newly installed head of video and podcasts, is exploring the creation of a new format unique to Spotify, they said.
While Spotify is first and foremost a music service, the Swedish company has been looking for other ways to entertain users and generate advertising sales without incurring the same royalty and distribution costs expenses that exceed 80 percent of revenue. More than half of Spotify’s customers use the free, advertising-supported service, but ads account for just 10 percent of revenue.
Oct
27
McDonald's Starts Global Media Agency Review
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McDonald’s is beginning its first global media review in more than 10 years, now seeking to work with a roster of preferred agencies rather than a single partner.
OMD, the company’s longtime media agency, will be participating in the process, McDonald’s said. “Our long-term relationship with OMD remains strong,” McDonald’s said in a statement.
“As part of our journey to build a better McDonald’s we are striving to make our marketing dollars work harderthrough more efficient media spending and better connections with our customers,” it said.
Oct
27
Here's a Gif of Anna Wintour Eating Bacon-Wrapped Pizza, Because
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Credit: The Late Late Show With James Corden via YouTube
Do you have a long attention span? Then please, by all means, go ahead and watch the full “Spill Your Guts or Fill Your Guts w/ Anna Wintour” video below, which first appeared as a segment on “The Late Late Show With James Corden” last night. As part of the recurring bit, “James and Vogue editor-in-chief Anna Wintour take turns choosing between answering very personal questions or eating items like deep-fried butter and bull penis,” per the video’s YouTube description.
Is your attention span pretty much completely shot? Yeah, ours is tooso we created the gif above as a sort of visual executive summary. You’re very welcome.
Oct
27
Watch the Newest Ads on TV From Kodak (Yes, Kodak), Netflix and More
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Kodak (yes, Kodak) serves up a delightfully weird commercial featuring a kid who doesn’t seem to know what to do with himself at a party; the ad promotes The Kodak Moments Project. Netflix serves up a dramatic promo for its original film “Bright,” starring Will Smith. And Angry Orchard offers a “cider lesson” about “angry apples.”
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