Oct
27
Google's 21% ad revenue growth fuels profit surge
Posted in: UncategorizedGoogle parent Alphabet has posted a Q3 sales hike of 24%, driven by a strong advertising performance.
Oct
27
Esse robô-abelha é capaz de mergulhar e sair da água
Posted in: Uncategorized
Os RoboBees podem ser úteis para pesquisas ambientais e missões de resgate nos oceanos
> LEIA MAIS: Esse robô-abelha é capaz de mergulhar e sair da água
Oct
27
Psychology-Inspired Pampering Kits – Aesop's 'The Enigmatic Mind' Features Six Themed Kits (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Luxury body and hair care brand Aesop released a new holiday collection titled ‘The Enigmatic Mind,’ which is set to hit stores this November.
The collection offers six different…
Oct
27
WinVision by Jaanrise Hyderabad
Posted in: UncategorizedDesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
Advertising Agency: Jaanrise, Hyderabd, India
Creative Director: Sumann Gadde
Art Director: Bhaskar Vanam, Abhi Rathan
Copywriters: Rohit Narla, Aryak Ray
Illustrator: Bhaskar Vanam
Managing Director: Boyapati Chaitanya
Chief Strategy Officer: Ratnakar Rao
Head-Business Affairs: Meena Nimmagadda
The post WinVision by Jaanrise Hyderabad appeared first on DesiCreative.
Oct
27
Snapchat and Shazam team up for Stranger Things AR lens
Posted in: UncategorizedWith series two of hit Netflix show Stranger Things launching today, Snapchat, Shazam and Netflix have worked together to give fans a portal into its world.
Oct
27
Braincast 251 – Fãs tóxicos: Como o ódio afeta a cultura pop
Posted in: Uncategorized
Porquê os auto-intitulados “geeks” e “nerds” transformam algo que amam em uma competição
> LEIA MAIS: Braincast 251 – Fãs tóxicos: Como o ódio afeta a cultura pop
Oct
27
Com Raça Negra, Hershey’s cria primeira prova de resistência virtual
Posted in: Uncategorized
100 mil reais para quem passar mais tempo segurando a barra do teclado do computador
> LEIA MAIS: Com Raça Negra, Hershey’s cria primeira prova de resistência virtual
Oct
27
Caixa de Histórias 114 – Cai o Pano
Posted in: Uncategorized
Nesta semana recebemos a Gabriela Bazan Pedrão para caçarmos o assassino de “Cai o Pano” de Agatha Christie. OUÇA ======== Download | iTunes | Feed ======== COMPRE O LIVRO Cultura Amazon ======== COMENTADO NO EPISÓDIO Canal do youtube – É o último juro! Programa no youtube – Do que que fala? ======== FALE CONOSCO . […]
> LEIA MAIS: Caixa de Histórias 114 – Cai o Pano
Oct
27
Weinstein Sues Weinstein Company, Demanding Access to Records
Posted in: UncategorizedHarvey Weinstein sued the studio he had co-founded, saying he needs access to records and emails to defend himself against accusations of misconduct against women.
Oct
27
Head of Mexican Media Giant Televisa to Step Aside
Posted in: UncategorizedThe departure of Televisa’s controlling shareholder, Emilio Azcárraga, is a step toward remaking the company to deal with the increasing fragmentation of Mexico’s media audience.
Oct
27
Talk of Weinstein Dominates Women’s Ceremony in a Hollywood ‘Unmoored’
Posted in: Uncategorized“It kind of feels like Rome is burning,” one honoree said at a celebration hosted by Women and Hollywood, which advocates for gender parity in the film business.
Oct
27
72andSunny Expands Creative Team in New York with Four Creative Director Hires
Posted in: Uncategorized
72andSunny expanded its creative team in New York by hiring four creative directors: Tara Lawall, Devon Hong, Gabrielle Shirdan and Caio Lazzuri.
Lawall will be tasked with leading 72andSunny’s Yoplait and Totinos accounts and arrives at the agency from Droga5, where she has worked as a creative director since November of 2012. Prior to that she served stints as a freelance copywriter with BBDO New York, Mother New York and McCann, among other agencies. She has also taught at Miami Ad School since 2010.
Hong will lead 72andSunny’s Cheerios account. He also arrives at the agency from Droga5, where he served as art director and associate creative director and worked with clients including Honey Maid, Dixie, belVita, Airwick, Uniqlo and Prudential. Prior to Droga5, he served a stints as an art director with BBH, where he worked with clients including Google and Cole Haan, and Y&R New York, where he worked on Bacardi.
Lazzuri will co-lead 72andSunny’s Comcast and Xfinity account. He arrives after six years with Wieden + Kennedy, as an art director and then creative director. Before joining W+K, he spent time with Goodby, Silverstein & Partners and AKQA. A industry veteran of around two decades who worked in his native Brazil and the Middle East before moving to the U.S. in 2006, Lazzuri has worked with clients including Coca-Cola, Nike, GE, Microsoft, HP, Chevy, Frito Lay, Target, Sprint and Secret over the course of his career.
Shirdan will co-lead 72andSunny’s Nature Valley account. She arrives from SpikeDDB, where she served as associate creative director and worked with clients including Cadillac, JBL, AARP/Ad Council and the NYPD.
Oct
27
Match Marketing Welcomes Pair of Account Directors
Posted in: Uncategorized
Activation and consumer engagement agency Match Marketing hired Tessa Allison (pictured, left) as vice president, account director and Katherine Seltzer (pictured, right) as account director, with both based out of its Norwalk, Connecticut office.
Allison will be tasked with providing planning and leadership for Match’s integrated business, while working to “identify efficiencies and provide strategic direction to drive client solutions.”
She arrives at Match Marketing from Project Worldwide’s Motive, where she spent over six and a half years as account director and provided creative and strategic director for clients including Pepsi, Moët & Chandon, The Macallan and Highland Park. Prior to that Allison spent nearly five years client-side as regional marketing specialist for the Seattle region and then senior corporate marketing manager for restaurant chain Qdoba, followed by a brief stint with Energy Kitchen.
“I was attracted to Match by their diverse roster of clients, their footprint across North America and the unique approach they take to combine their capabilities to ensure the best outcome for their clients, Tessa said in a statement. “I look forward to being a part of the team and continue to build on their success.”
Seltzer will be responsible for providing strategic direction on fully integrated campaigns for some of the agency’s tier one clients. She rejoins the agency following nearly nine years in a series of account leadership roles at Motive, most recently serving as senior account supervisor.
“I am excited to join the Match team in Norwalk as an Account Director,” Seltzer said in a statement. “Match has a unique end-to-end service model that revolves around their commitment to creating an excellent client experience which is a key part to successful client relationships and I am excited to take part.”
“We are excited to welcome Tessa and Katherine to the team at Match and are confident that their integrated expertise and experience will help us continue to drive our business,” added Match president and CEO Michael Dill. “Both Tessa and Katherine have strong, diverse backgrounds that will help us apply new approaches to continue to deliver best-in-class strategies to our clients.”
Oct
27
BMW Launches U.S. Creative Review, Moves Social Media from Laundry Service to Critical Mass
Posted in: UncategorizedBMW is making some changes.
Yesterday the German auto brand confirmed that it will be going through a procurement-mandated U.S. creative review, as expected by everyone who was paying attention. According to a party who spoke to us on background, the review has yet to enter the RFP phase, and it will conclude around February or March of 2018.
Incumbent KBS, which lost the web design and social media portions of the business late last year, declined to comment on the review or clarify whether it will defend the business. It may be worth noting that a creative duo hired specifically to work on the account recently headed over to 360i after less than six months.
Two people who discussed the review with us said that BMW will ask its next agency partners to focus on adapting global creative assets for the U.S. market, or remaking European ads. This is part of an overall drive to reduce costs and create fewer campaigns worldwide.
BMW is also expected to name two new agency partners: one as creative lead and one on digital. This is in keeping with the recent Mini review, which saw Pereira & O’Dell win the former role and 360i the latter. According to a very reliable source, Anomaly, R/GA, 360i and AKQA have already begun talks with the client.
In another agency shift, BMW ended its relationship with former social media agency of record Laundry Service and moved that portion of the account to Critical Mass, which has been running its web design work since last December.
“Following a great year of working with BMW on various projects, we have agreed that both parties are looking for a different type of partner,” said a Laundry Service spokesperson. “In January, we look forward to sharing exciting updates regarding our work in the auto space. We have always enjoyed any work we’ve done with BMW and greatly appreciate their partnership.”
Critical Mass has not yet responded to a request for comment.
Oct
27
Thursday Odds and Ends
Posted in: Uncategorized-Jack Morton launched a new spot for mattress brand Zinus (video above).
-Adweek explains “How 73 FCB Offices Made 1,440 Minute-Long Ads for One Gaming Campaign.”
-R/GA chairman and CEO Bob Greenberg discusses how “constantly re-evaluating has helped his company…stay ahead of industry disruption.”
-Amazon’s ad revenue continues to grow, appears to account for around $1 billion.
-The Dallas Zoo named independent agency Johnson & Sekin as its new agency of record.
–Paddington Bear will star in Grey London’s Christmas spot for Marks & Spencer’s.
–Welcome to Singapore, Gary Vee.
-New York sound company Sonic Union is expanding with a new studio and creative lab overlooking Bryant Park, led by principal mix engineer/sound designer Joe O’Connell.
Oct
27
post template
Posted in: Uncategorized
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet. Duis sagittis ipsum. Praesent mauris. Fusce nec tellus sed augue semper porta. Mauris massa. Vestibulum lacinia arcu eget nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur sodales ligula in libero. Sed dignissim lacinia nunc. Curabitur tortor. Pellentesque nibh. Aenean quam. In scelerisque sem at dolor. Maecenas mattis. Sed convallis tristique sem. Proin ut ligula vel nunc egestas porttitor. Morbi lectus risus, iaculis vel, suscipit quis, luctus non, massa. Fusce ac turpis quis ligula lacinia aliquet. Mauris ipsum. Nulla metus metus, ullamcorper vel, tincidunt sed, euismod in, nibh. Quisque volutpat condimentum velit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nam nec ante. Sed lacinia, urna non tincidunt mattis, tortor neque adipiscing diam, a cursus ipsum ante quis turpis. Nulla facilisi. Ut fringilla. Suspendisse potenti. Nunc feugiat mi a tellus consequat imperdiet. Vestibulum sapien. Proin quam. Etiam ultrices. Suspendisse in justo eu magna luctus suscipit. Sed lectus. Integer euismod lacus luctus magna. Quisque cursus, metus vitae pharetra auctor, sem massa mattis sem, at interdum magna augue eget diam. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Morbi lacinia molestie dui. Praesent blandit dolor. Sed non quam. In vel mi sit amet augue congue elementum. Morbi in ipsum sit amet pede facilisis laoreet. Donec lacus nunc, viverra nec. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet. Duis sagittis ipsum. Praesent mauris. Fusce nec tellus sed augue semper porta. Mauris massa. Vestibulum lacinia arcu eget nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur sodales ligula in libero. Sed dignissim lacinia nunc. Curabitur tortor. Pellentesque nibh. Aenean quam. In scelerisque sem at dolor. Maecenas mattis. Sed convallis tristique sem. Proin ut ligula vel nunc egestas porttitor. Morbi lectus risus, iaculis vel, suscipit quis, luctus non, massa. Fusce ac turpis quis ligula lacinia aliquet. Mauris ipsum. Nulla metus metus, ullamcorper vel, tincidunt sed, euismod in, nibh. Quisque volutpat condimentum velit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nam nec ante. Sed lacinia, urna non tincidunt mattis, tortor neque adipiscing diam, a cursus ipsum ante quis turpis. Nulla facilisi. Ut fringilla. Suspendisse potenti. Nunc feugiat mi a tellus consequat imperdiet. Vestibulum sapien. Proin quam. Etiam ultrices. Suspendisse in justo eu magna luctus suscipit. Sed lectus. Integer euismod lacus luctus magna. Quisque cursus, metus vitae pharetra auctor, sem massa mattis sem, at interdum magna augue eget diam. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Morbi lacinia molestie dui. Praesent blandit dolor. Sed non quam. In vel mi sit amet augue congue elementum. Morbi in ipsum sit amet pede facilisis laoreet. Donec lacus nunc, viverra nec.
The post post template appeared first on Adbusters | Journal of the mental environment.
Oct
27
Harley-Davidson: Halloween Poster
Posted in: Uncategorized
The end of October is generally known for two things. The first being Halloween. The second is the end of riding season for most motorcycle owners. With this in mind, Zulu Alpha Kilo developed a unique retail poster and social post for Harley-Davidson Canada that coincided with these special dates. The idea was to promote Harley-Davidson Genuine Parts and Merchandise with a Halloween theme. The iconic Harley Skull is paid tribute to by literally being made up of every part of the legendary Sportster bike, Forty-Eight®.
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