Preencha seus layouts com mensagens úteis, em vez do velho gerador de lero lero de sempre
> LEIA MAIS: “Feminipsum”: o Lorem Ipsum que conscientiza contra o machismo na publicidade
Passeio pela casa Byers tem presença especial do Demogorgon
> LEIA MAIS: Filtro especial da Netflix no Snapchat simula cenário de “Stranger Things”
Em parceria com Netflix, Google criou desafio para assistentes virtuais que leva o jogador para 1984
> LEIA MAIS: Jogo via voz transforma Google Home no walkie-talkie de “Stranger Things”
The league has been looking for a way to reduce commercial time. So Fox will run ads between plays and see how viewers react.
The owner of the two New York news sites had refused to recognize the labor union. But a vote on Thursday requires him to bargain with it.
In case you missed it, Liberty Mutual’s three-plus month review ended today with the insurance giant picking Goodby Silverstein & Partners to handle creative for its consumer business unit.
A statement from consumer markets CMO Emily Fink, via the Adweek report:
“We are very excited to work with the talented team at Goodby Silverstein & Partners. They bring proven experience in growing national brands, accomplished creative leadership, as well as strong strategic thinking and analytic capabilities to the table—all of which will drive our brand and business to the next level.”
As noted in our August post, the final rounds of the review pitted incumbent Havas, which won the business back in 2013, against GS&P, Grey and McCann New York.
Liberty Mutual will no longer work with Havas creative as of January 1, but the Havas Helia division will retain the CRM portion of the business.
From Havas:
Liberty Mutual is a fantastic company, and has been an amazing client and partner for the last three years. In that time, Liberty has grown from the No. 6 Home and Auto Insurance Provider to No. 3.
Together we have built one of the most iconic advertising campaigns the insurance category has seen—”Truth Tellers.”
Thus, we are disappointed in Liberty’s decision to part ways but wish the them nothing but the best and look forward to potential opportunities down the road.
The precise size of the win is not clear at this time, but one source close to the review estimated the total annual revenue from this business at $8-12 million.
Hill Holliday has been creative AOR for the larger brand since 2005, and that won’t change. The company spent more than $400 million in measured media last year, according to Kantar.
It’s not exactly a secret that advertising has an issue with work/life balance, but a recent Reddit thread throws into question how this can have an impact on employee health as well.
The thread was started by a self-described large agency employee who takes on “the same role as a strategist and account manager.”
While acknowledging the position has its “great moments,” he or she attributes the stress and workload (around 50 hours/week) of the position as contributing to anxiety and “recurring skin issues,” as well as general unhappiness.
OP was surprised to learn how commonly physical ailments accompanied the stress and intense workload of agency life.
A top comment cites the development of skin and intestinal issues over the course of seven years as a lead creative at a large agency, as well as depression. Since leaving the agency, those health problems have all disappeared.
Anxiety, depression and insomnia seem to be the problems most frequently associated with overwork, but skin problems are also surprisingly common.
A self-described “star creative at my agency for three years” claims to have developed stress-induced psoriasis, anxiety and depression before leaving the agency to “work for myself.” Now that psoriasis is in remission, anxiety and depression are under control and the creative is the “happiest and healthiest” they’ve ever been, despite working 100 hours a week.
On that note, maybe we can all refrain from fake-bragging about how much work we do.
Another, extensively well-documented issue stemming from the stresses of agency life is alcoholism. It’s not exactly a revelation that alcohol “is everywhere in this business” and employees at this individual’s agency use it as everything from an award for working late to a celebration after winning an account or a way to commiserate after losing one. The path toward abuse is fairly clear, and another commenter chimed in to say that they and an art director who both hate their jobs “boozed our way through every day” in keeping with the agency’s post-lunch open bar policy.
Of course, alcohol almost always makes things worse. Multiple parties have told us about a certain creative leader at a certain agency who drinks throughout the day every day and proceeds to treat all of his female team members like shit. But he’s European, which is the perfect excuse for everything!
We have no doubts that some of our readers have had similar experiences with the work/life balance (or lack thereof) inherent in agency life leading to, or contributing to, health issues. If you feel uncomfortable sharing below via Facebook commenter, please reach out via email or our tipbox to share your story anonymously. We will publish applicable and appropriate responses in a future post.
We look forward to your responses. We also look forward to the Reddit thread talking shit about us for basing a post on a Reddit thread. Time is a flat circle.
CEO at ‘Fearless Girl’ Company Says They’re Committed to Equal Pay After $5 Million Fine
Fake News: Figliulo & Partners’ First Spot for CNN Reminds Us That an Apple Is Not a Banana
BMW Launches U.S. Creative Review, Moves Social Media from Laundry Service to Critical Mass
Ogilvy’s Heads of Planning, Content, Experiential Depart Amid More U.S. Restructuring
Havas San Francisco CEO Steps Down After 10 Years as Office Moves to MD Leadership Model
Today, Publicis Health announced the integration of Publicis LifeBrands Medicus (PLBM) into Saatchi & Saatchi Wellness (SSW), effective immediately.
All employees of PLBM moved into the headquarters of the latter organization at 355 Park Avenue South today. A spokesperson clarified that the move is an integration, not a merger, and that no staffing reductions took place as a result.
Moving forward, Saatchi & Saatchi Wellness managing director JD Cassidy will hold the same role in the new organization, which will also bear the SSW name. This change applies only to North America, and the PLBM brand will live on in Japan.
According to a press release, the combined entity will create a new “Wellness Intelligence-driven agency designed to help health and wellness-oriented audiences navigate the expanding ‘Wellness Culture.’”
The move follows Publicis consolidating Publicis Life Brands Medicus and Digitas Health LifeBrands last year.
“Healthcare professionals, caregivers and patient-consumers are empowered and engaged in well-being like never before, and healthcare communication needs to keep pace in order to help change behavior and improve lives,” global group president, communications and media, Publicis Health Alexandra von Plato explained in a statement. “By combining PLBM’s expertise in the professional space with SSW’s executional excellence and data and creative prowess, we can leverage the best of both brands to make a creative and strategic powerhouse that continues to exceed client expectations and motivate people to action.”
According to a press release, “wellness culture,” or consumers increasing concern with the impact of their consumption habits on their bodies and the environment has contributed to a wellness industry that grew 11 percent last year to total of over $3.7 trillion. Saatchi & Saatchi Wellness will be responsible for creating “work that helps brands and people navigate their way through this evolving phenomenon.”
“Wellness Culture is increasingly becoming an important factor in society and in communications,” added Publicis Health global chief creative officer Kathy Delaney. “Wellness Intelligence gives us the ability to harness the power of scientific storytelling to translate complex, abstract medical or scientific ideas into simple, motivating human terms, thereby making creative that resonates on a personal, human level.”
“The consolidation of PLBM and SSW lets us create brands within health and wellness that are more responsive to consumer needs, resonate in today’s Wellness Culture, and over-perform in the marketplace,” added Cassidy. “I look forward to taking the new SSW to the next level.”
According to the spokesperson, additional leadership changes should be announced in coming weeks.
-Sid Lee Paris helped Honda fans in France gain access to new CR-V and HR-V SUVs despite the country’s lack of Honda dealerships with its “#HondaNextDoor” campaign (video above).
-Former Publicis Groupe president of global clients Chris Foster has joined the board of Inmoji, a startup that sees the future of advertising in … monetized emojis. Other new members of its board include MIT lecturer and One Laptop per Child chairman Chuck Kane and ClickSoftware CEO Tom Heiser.
-Leo Burnett London hired McCann’s Craig Neilson as its new head of creative production and operations.
-R/GA beat out Droga5, BBDO and more to win Shutterstock’s annual Pixels of Fury contest in New York.
-National Geographic assigned brand marketing work to McCann New York following the agency’s 2017 Super Bowl campaign promoting the Genius series.
-Philadelphia’s LevLane won AOR duties for Jack Willams Tire.
-Amnesty International U.K. appointed VCCP as its strategic agency of record.
-Get ready for more six-second ads: nine of them during one football game on Thanksgiving.
NatWest believe that in banking, and in life, the most rewarding relationships work both ways. To bring this thought to life we focused on the reciprocal nature of a father and son relationship. In the 1970s and today.
What does a world-class New Jersey cancer center do when it wants to elevate itself onto the same platform as NCI (National Cancer Institute) accredited cancer centers?
The John Theurer Cancer Center first turned to purpose-driven NYC boutique agency Leijas to solidify their messaging and approach. The agency didn’t simply start with JTCC’s cutting-edge innovation and advancements in technology. Rather, they focused on JTCC’s unique philosophy that includes the expertise of over 1,200 sub specialized leaders in the field of oncology. And what they learned was that it all boils down to patients.
But JTCC treats cancer much differently, in three distinct and tangible ways – with optimism sparking resilience of the human spirit, the expertise of world-renowned specialists, and personal care and compassion. This combination of heart and science led to the value proposition “pushing science and innovation to heal the human body and spirit.” The approach was to truly connect with the patients and allow them to be the brand voice throughout the communication effort. Leijas spent several weeks working closely with the cancer center leadership to identify “hero patients” and to understand the unique elements of JTCC and the campaign strategy. Leijas then got to know the patients and their families – not just the cancer they beat, but diving into their stories and into their hearts, reliving their journeys – often revealing their vulnerabilities. The strategy became not defining each patient by their disease, but rather highlighting them as individuals.
The goal of the campaign from JTCC, which breaks this month, is to raise awareness of JTCC – it’s unique approach to treating cancer told through the successful treatment of these four patients. Unlike all-too-common hospital advertising, the work invites a deeply personal element as well a genuine element of hope, and inspiration.
The campaign’s goal is to build the center’s awareness and reputation, runs through the end of December and includes: four documentary-style videos, website, print, digital, billboard, radio and social media. The 360-degree media planning and buying was handled by media agency SPM, Chicago.
What does a world-class New Jersey cancer center do when it wants to elevate itself onto the same platform as NCI (National Cancer Institute) accredited cancer centers?
The John Theurer Cancer Center first turned to purpose-driven NYC boutique agency Leijas to solidify their messaging and approach. The agency didn’t simply start with JTCC’s cutting-edge innovation and advancements in technology. Rather, they focused on JTCC’s unique philosophy that includes the expertise of over 1,200 sub specialized leaders in the field of oncology. And what they learned was that it all boils down to patients.
But JTCC treats cancer much differently, in three distinct and tangible ways – with optimism sparking resilience of the human spirit, the expertise of world-renowned specialists, and personal care and compassion. This combination of heart and science led to the value proposition “pushing science and innovation to heal the human body and spirit.” The approach was to truly connect with the patients and allow them to be the brand voice throughout the communication effort. Leijas spent several weeks working closely with the cancer center leadership to identify “hero patients” and to understand the unique elements of JTCC and the campaign strategy. Leijas then got to know the patients and their families – not just the cancer they beat, but diving into their stories and into their hearts, reliving their journeys – often revealing their vulnerabilities. The strategy became not defining each patient by their disease, but rather highlighting them as individuals.
The goal of the campaign from JTCC, which breaks this month, is to raise awareness of JTCC – it’s unique approach to treating cancer told through the successful treatment of these four patients. Unlike all-too-common hospital advertising, the work invites a deeply personal element as well a genuine element of hope, and inspiration.
The campaign’s goal is to build the center’s awareness and reputation, runs through the end of December and includes: four documentary-style videos, website, print, digital, billboard, radio and social media. The 360-degree media planning and buying was handled by media agency SPM, Chicago.
What does a world-class New Jersey cancer center do when it wants to elevate itself onto the same platform as NCI (National Cancer Institute) accredited cancer centers?
The John Theurer Cancer Center first turned to purpose-driven NYC boutique agency Leijas to solidify their messaging and approach. The agency didn’t simply start with JTCC’s cutting-edge innovation and advancements in technology. Rather, they focused on JTCC’s unique philosophy that includes the expertise of over 1,200 sub specialized leaders in the field of oncology. And what they learned was that it all boils down to patients.
But JTCC treats cancer much differently, in three distinct and tangible ways – with optimism sparking resilience of the human spirit, the expertise of world-renowned specialists, and personal care and compassion. This combination of heart and science led to the value proposition “pushing science and innovation to heal the human body and spirit.” The approach was to truly connect with the patients and allow them to be the brand voice throughout the communication effort. Leijas spent several weeks working closely with the cancer center leadership to identify “hero patients” and to understand the unique elements of JTCC and the campaign strategy. Leijas then got to know the patients and their families – not just the cancer they beat, but diving into their stories and into their hearts, reliving their journeys – often revealing their vulnerabilities. The strategy became not defining each patient by their disease, but rather highlighting them as individuals.
The goal of the campaign from JTCC, which breaks this month, is to raise awareness of JTCC – it’s unique approach to treating cancer told through the successful treatment of these four patients. Unlike all-too-common hospital advertising, the work invites a deeply personal element as well a genuine element of hope, and inspiration.
The campaign’s goal is to build the center’s awareness and reputation, runs through the end of December and includes: four documentary-style videos, website, print, digital, billboard, radio and social media. The 360-degree media planning and buying was handled by media agency SPM, Chicago.
What does a world-class New Jersey cancer center do when it wants to elevate itself onto the same platform as NCI (National Cancer Institute) accredited cancer centers?
The John Theurer Cancer Center first turned to purpose-driven NYC boutique agency Leijas to solidify their messaging and approach. The agency didn’t simply start with JTCC’s cutting-edge innovation and advancements in technology. Rather, they focused on JTCC’s unique philosophy that includes the expertise of over 1,200 sub specialized leaders in the field of oncology. And what they learned was that it all boils down to patients.
But JTCC treats cancer much differently, in three distinct and tangible ways – with optimism sparking resilience of the human spirit, the expertise of world-renowned specialists, and personal care and compassion. This combination of heart and science led to the value proposition “pushing science and innovation to heal the human body and spirit.” The approach was to truly connect with the patients and allow them to be the brand voice throughout the communication effort. Leijas spent several weeks working closely with the cancer center leadership to identify “hero patients” and to understand the unique elements of JTCC and the campaign strategy. Leijas then got to know the patients and their families – not just the cancer they beat, but diving into their stories and into their hearts, reliving their journeys – often revealing their vulnerabilities. The strategy became not defining each patient by their disease, but rather highlighting them as individuals.
The goal of the campaign from JTCC, which breaks this month, is to raise awareness of JTCC – it’s unique approach to treating cancer told through the successful treatment of these four patients. Unlike all-too-common hospital advertising, the work invites a deeply personal element as well a genuine element of hope, and inspiration.
The campaign’s goal is to build the center’s awareness and reputation, runs through the end of December and includes: four documentary-style videos, website, print, digital, billboard, radio and social media. The 360-degree media planning and buying was handled by media agency SPM, Chicago.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
