Oct
04
Oct
04
Jack in the Box: The Great Ribeye Challenge
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Oct
04
Hugh
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We took the most icon image that best represents the legacy of Hugh Hefner, the PlayBoy bunny. We then portrayed the bunny to be resting in peace.
Oct
04
Volkswagen Breaks Down Another Taboo With a Beautiful Ad About the Pain of Family Life
Posted in: UncategorizedIn advertising, the concept of family is almost always a positive one–bringing joy, comfort and meaning to people’s lives. Some comic advertising has fun with dysfunctional families, but it’s rare that an advertisement takes a serious look at one of the most fundamental of human problems–the pain caused by difficult family relationships. Volkswagen steps boldly…
Oct
04
AKQA Opens in Gothenburg, Costello Joins the Martin Agency
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AKQA is opening a studio in Gothenburg, Sweden, headed by Ron Peterson, who serves as the managing director for AKQA Sweden and leads the agency’s Volvo relationship. Situated dockside along the Gothia River in Lindholmen, the 50-person open floor plan studio will serve international clients including Volvo. The new office is AKQA’s 21st studio in the U.S., Europe and Asia. Peterson has worked for AKQA since 2012 and was previously at TBWA/Worldwide.
Oct
04
Piers Morgan Slammed for Interviewing Mariah Carey About Vegas Massacre
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Mariah Carey was slated to do a softball interview today with “Good Morning Britain” co-host Piers Morgan, but news about the Las Vegas massacre was breaking at the same. Given that Carey was set to promote her upcoming Christmas concert tourand was lounging on a sofa in front of a Christmas tree for the remote Q&Aany sensible newscaster would have spiked the segment.
But Morgan, who is mostly known in the U.S. for his failed tenure as a CNN anchor, for winning the seventh season of Donald Trump’s “Celebrity Apprentice” and for being a Twitter troll, is anything but sensible. And so he decided to get thoughts from the shocked Carey on the theory that, as someone who knows Vegas “quite well” given her performances there, she’d have something to say. The result is one of the most surreal and incongruous media moments of a surreal and tragic day, which “Good Morning Britain” viewers took to Twitter to note:
Oct
04
Arriba Mexico Is the Airbnb for Homes Destroyed by Earthquake
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Arriba Mexico looks like the popular home rental site, but with one big difference: the charming Mexican homes offered with descriptions like “pet-friendly loft with beautiful view” were completely destroyed in Mexico’s recent earthquake, as the photograph of each former dwelling makes clear.
Visitors to Arriba Mexico pick their rent-a-ruin, and the number of days. The total amount owed is their donation to an innovative fundraising program to rebuild homes destroyed by the earthquake and help those left homeless.
Edgar “Fader” Elorza and Angel “Cheche” Rodriguez, two creative directors from independent Mexico City agency Anonimo, came up with the idea when they realized the streets were already full of people who had rushed to clear debris from the Sept. 19 earthquake. They could contribute more with a powerful idea.
Oct
04
Check Out Who's Speaking at Ad Age Next
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On November 15 and 16 in New York, Ad Age will host the first Next conference, bringing together marketers, strategists, technologists and futurists to debate what’s really next and break down industry obsessions such as artificial intelligence, virtual assistants and millennials.
Here’s a taste of what we’ve got lined up for the two-day event.
Marc Pritchard, chief brand officer of Procter & Gamble, made bold calls for digital players to clean up their act this year. At Next he’ll reveal who made the grade.
Oct
04
'Doing Nothing Is Cowardice': How Late-Night Hosts Addressed Vegas
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It’s become a grim American ritual: In the wake of a mass shooting, TV viewers collectively turn to late-night hosts for messages of comfort and clarity. And so these funny men turn serious, their live studio audiences fall silent and for five or so minutes before bedtimea safe distance from the painful images and unbearable frenzy of cable newswe approximate national introspection.
In his opening statement on “The Late Show,” Stephen Colbert asked “What are we willing to do to combat pure evil? The answer can’t be nothing. It’s can’t. … Doing nothing is cowardice.”
Jimmy Kimmel, a native of Las Vegas, fought back tears on “Jimmy Kimmel Live” as he spoke of the aftermath of the massacre: “Children without parents, fathers without sons, mothers without daughters. …” He also deconstructed the logic of American politicians’ response to terrorism: “When someone with a beard attacks us, we tap phones, we invoke travel bans, we build wallswe take every possible precaution to make sure it doesn’t happen again. But when an American buys a gun and kills other Americans, then there’s nothing we can do about that.” And as Emma Hall noted in this morning’s Ad Age Wake-Up call, he publicly shamed the 50 senators who voted against closing loopholes on background checks after the 2016 mass shooting at the Pulse nightclub in Orlando.
Oct
04
Chili's Wants You to Know It's Back (Baby Back, Baby Back)
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Eager to get diners back into its restaurants, Chili’s new campaign touches on everything from the chain’s “moment of self-actualization” about its previously bloated menu to “ridic” ribs, all within short, freshened up takes on that famous jingle.
As the ads say, “Chili’s is back, baby back, baby back.”
The effort, from O’Keefe Reinhard and Paul, began this week. And while it’s the small agency’s first time working with Chili’s, its 15-second spots sound a bit familiar.
Oct
04
Is This 'The Future of Wiping?' Hyba Takes on the Fatberg
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Flushable wipes have spawned class-action litigation, a controversial law in Washington, D.C., a giant sewer clog in London known as “The Fatberg,” and now an ad showing what looks like the hand of a Star Wars imperial storm trooper rising from the toilet.
The last on the list is for a product known as Hyba Advanced Personal Cleansing System is a contraption that combines extra-sturdy toilet paper with a touchless water spritzer. It’s billed as “the future of wiping,” from the people who bring you Quilted Northern, which also once advertised Rustic Weave Artisinal Toilet Paper for April Fool’s Day.
But this is serious business from Georgia-Pacific, a unit of Koch Industries, aimed at a problem blamed for infamous London “Fatberg” of 2015 a 10-ton blob largely of undissolved wipes and grease that clogged the London sewers.
Oct
04
Watch the Newest Ads on TV From GoDaddy, McDonald's, Volvo and More
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from millions of smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Seattle Seahawks defensive back Richard Sherman tells the story of a hapless woman named Kate who takes a break from her troubled life by eating Wonderful Pistachios-brand pistachios. A grandmother owns up to serving McDonald’s Buttermilk Crispy Chicken Tenders for dinner: “Finally I’ve found chicken tenders that can pass as mine, which is nice, because I’ve got better things to do.” And GoDaddy contrasts the difficulty of “adulting” with the ease of building a website “in under an hour” with its site-builder.
Oct
04
Who Do You Trust? Magazine Industry Calls Out 'Fake News' to Promote Print
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The magazine industry is playing the “trust” card in a new ad campaign.
The Association of Magazine Media has begun a campaign in print and online running through March with the tagline, “Magazine media. Better. Believe It.”
The campaign “addresses magazine media’s unmatched ability across platforms to produce professional, credible, trusted and brand-safe content,” the print industry group said in its release, announcing the new ads.
Oct
04
Google to Share Visitors' Aggregated Search History With Publishers
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Google is testing a new offering that can provide publishers with new albeit aggregated data about visitors to their websites, the company said Tuesday at a Chicago event it called its first Partner Leadership Summit.
Information available through the “Insight Engine Project” will include age, gender, relevant search history, shopping history and what visitors seem in the market to buy, according to Google.
Although publishers enjoy enviable access to data on consumers that they collect directly with each visit, often capturing even more if a visitor registers and voluntarily offers up personal details in the process, Google is arguing that it can provide additional, particularly helpful data that will let publishers serve more relevant ads through Google’s programmatic exchange
Oct
04
Turkish Media Boss Leaves News Empire to Build E-Commerce Giant
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Hanzade Dogan Boyner is finding the task of building a Turkish e-commerce giant less daunting than running the country’s largest newspaper group.
With Goldman Sachs Group Inc. fielding bids for her company that could lead to Turkey’s largest technology deal, Dogan Boyner is free to instead focus her efforts on building her site, Hepsiburada.com, she said in her first interview with foreign media since leaving the embattled conglomerate founded by her father, the octogenarian billionaire Aydin Dogan.
“As the market leader, Hepsiburada’s mission is to lead our country’s digitization process,” Dogan Boyner said in an interview at her office in the Trump Towers Istanbul, which her family owns in a real estate partnership with the U.S. president. “We don’t have a disruptive approach” to competitors, she said, downplaying the inevitable talk that her company is Turkey’s version of Amazon.com Inc. “We are here to collaborate and enable them all to become digital players.”
Oct
04
Facebook Says Content Wasn't the Problem With Russian Election-Season Ads
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Facebook’s latest revelations about the 2016 election show just how tough it’s going to be for the social network to police its platform.
After some prodding, the company this week gave Congress the ads that it says Russia-based groups appear to have bought to influence last year’s U.S. presidential campaign. Facebook, Twitter, Google and others have become a focus of concern since it became clear digital ads and fake news were used in disinformation efforts by foreign actors.
On Monday, Facebook also outlined new details of how it was used by those who bought the ads, which numbered 3,000 over two years at a cost of more than $100,000.
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