Hasta La Creative!

The cost of advertising in prime-time broadcast TV has nearly doubled in the last five years, and the ever-shrinking supply of ratings points for sale will only continue to elevate pricing.

According to Nielsen estimates, the average cost of reaching 1,000 viewers via network TV is now $42.90, almost twice the $24.08 CPM broadcasters fetched in 2012. And while the ratings crunch will keep ad rates at nosebleed levels, there are a few bargains to be found.

At this juncture in the new broadcast season, CBS appears to be the smart buy for advertisers looking to get their messaging in front of as many viewers as possible without busting their budgets. Based on media buyer pricing estimates for each individual program that aired in Week 1 (Sept. 25-Oct. 1), the average 30-second spot on CBS cost around $134,584 a pop, and while that was slightly higher than the ABC ($126,517) and Fox ($118,148) rates, CBS also delivered an average audience of 9.5 million viewers in that seven-day span, eclipsing the deliveries at ABC (5.8 million) and Fox (3.14 million).

Continue reading at AdAge.com

It was pretty much a given that internet trolls would swarm Jimmy Kimmel after his Monday night “Jimmy Kimmel Live” monologue following the Las Vegas massacre. Not only did Kimmel, who grew up in Vegas, angrily denounce politicians including Mitch McConnell and Paul Ryan for failing to address gun violence in America “because the NRA has their balls in a money clip,” but he was frequently tearful while addressing his audience. A celebrity talking about gun control and crying-while-male on national TV? Cue the attacks!

Now a self-described L.A. artist has decided to take his hatred of Kimmel to the streets with a guerrilla outdoor campaign that debuted early Thursday. As The Hollywood Reporter’s Paul Bond reports, the artist who goes by “Sabo”…

… created posters of Kimmel looking like a young Johnny Depp from the 1990 movie “Cry-Baby.” … Sabo posted about a dozen of the posters in tough-to-reach places near Kimmel’s home in Hollywood and … near the “Jimmy Kimmel Live” studio on Hollywood Boulevard. Other posters show Kimmel wiping a tear from his face and advertise a faux show called “The Jimmy Kimmel Estrogen Hour.”

Continue reading at AdAge.com

(TrendHunter.com) Toys for adults are becoming more common as many consumers seek out ways to momentarily revert to their favorite pastimes of yesteryear for stress relief, which is what the ‘School of Hard…

The British author’s best sellers include “The Remains of the Day” and “Never Let Me Go.”

Smith & Sinclair, the creative cocktail company, is partnering with premium liqueur brand Lanique and a number of artists to create a multisensory art gallery.

Paul Lawson is leaving Leo Burnett London as chief executive to take up the reins at Y&R London.

Video ao vivo foi feito pela banda irlandesa The Academic

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M&C Saatchi L.A. promoted three agency veterans to new roles as members of its executive leadership board.

Ron Tapia will now serve as creative director, while Mike Wilton and Rebecca McGough will move into managing director roles.

Tapia (pictured, right) joined M&C Saatchi as an art director back in early 2007, following two years in that role with David&Goliath, where he worked with brands including Kia, Bacardi, Universal Studios and The Travel Channel. Since joining M&C Saatchi he has worked with such brands as Reebok/Crossfit, BMW Motorrad, Ketel One, Three Olives Vodka, and San Diego Zoo, for which he worked on the recent “Africa Rocks” campaign. He earned an associate creative director title before his most recent promotion.

“Ron has raised the creative bar at the agency year after year,” M&C Saatchi L.A. executive creative director Maria Smith. “He’s an incredible talent and a tireless leader, and the agency wouldn’t be what it is today without him.”

McGough and Wilton will be responsible for the day-to-day running of the agency as managing directors, working closely with Smith, M&C Saatchi CEO and partner Huw Griffith, and chief strategy officer, partner Kate Bristow.

McCough (pictured, center) joined M&C Saatchi L.A. as an account director leading theUGG Australia business in October of 2013, following over six years with M&C Saatchi’s London office as an account manager, senior account manager and account director. She has helped M&C Saatchi win agency of record duties for Pacific Life, as well as other accounts.

Wilton (pictured, left) joined M&C Saatchi L.A. as a senior account director in March of 2015, following over four years with M&C Saatchi London as an account director and senior account director. Since joining the Los Angeles office he has led the agency’s Epson America and San Diego Zoo accounts and helped bring in BMW Motorrad and Fox Restaurant Concepts..

“This team has exceptional talent and a genuine passion for the business and the agency. We are thrilled to see Rebecca, Mike, and Ron take on bigger roles helping us to continue to shape and grow Los Angeles,” Griffith said in a statement. “They are essential voices in our future success.”

Earlier this week, Bain Capital Private Equity filed a tender with the Tokyo Stock Exchange to acquire the common shares of Japan’s third largest agency by market share, Asatsu-DK, for around $1.35 billion.

It soon became apparent the deal might see a few bumps in the road.

While the offer represents a 15-25 percent “premium over recent trading level,” according to Bain Capital, Bloomberg reported that holding company WPP, Asatsu-DK’s top shareholder, was “quick to object” to the offer as too low. The second-highest shareholder in the agency at around 17.3 percent, London-based Silchester International Investors LLP, also objected to the offer.

In a very bitchy press release that went live yesterday, Silchester claimed the “current offer price substantially undervalues” the agency and that it is “not convinced” that Asatsu-DK’s board members “have made significant or sufficient endeavours to find other buyers.”

“ADK’s Board seems to be unhappy with its shareholders and has looked for an owner they would prefer,” the release continues. “This is round the wrong way — when a Board loses the confidence of its shareholders, it is the Board that should resign.”

It goes on to claim that “ADK rushed through a sale of WPP shares” at a time when the holding company’s “valuation is depressed” and that “The sale was done without prior consultation and without shareholder approval.”

According to the press release, there is a “significant risk of litigation if ADK and WPP cannot successfully dissolve their 20 year partnership.”

Silchester also encourages any other prospective buyers of the agency to come forward, adding that it will “consider any higher offer…on its merits.”

Expect more back-and-forth to come.