Last week, the city of Houston was hit by the worst rainfall in recorded history as part of Hurricane Harvey. Thousands of homes flooded, more than 120,000 people without power, and billions of dollars in damage. And now, Hurricane Irma is bearing down on Florida.
Without power, traditional communication channels like broadcast or cable TV and radio were blacked out in many areas.
Vodafone’s decision to create a standalone sub-brand for its youth-focused Voxi was based on the insight that the mother brand was “not necessarily on the radar” of the young, admits Voxi’s boss.
Euro 5-rated diesels reportedly could have illegal software; PSA denies allegations.
Whenever people receive IKEA packages they tend to throw away the boxes. IKEA decided to turn the boxes into a play kit that kids can build from scratch.
Create doors where there are only barriers. You get more sharing moments. Uber Pool.
Create doors where there are only barriers. You get more sharing moments. Uber Pool.
Target is going private. Not that kind of private — it’s adding a host of private brands that will receive an ad barrage.
The Minneapolis-based retailer last month debuted its new in-house womenswear label, A New Day, composed of versatile prints and patterns in modern aesthetics. But New Day is only part of the $69.5 billion chain’s aggressive strategy to return to growth by producing a dozen new private brands, the first of which are just now hitting stores.
“This is just the beginning of a long series of new, owned brands launching that will really differentiate and set Target apart in the marketplace,” says Rick Gomez, who was elevated to chief marketing officer of Target in January. Along with the new women’s line, Target also is introducing Goodfellow & Co., its first menswear collection; Project 62, a home line embracing the trendy mid-century modern design, which will begin selling this month; and JoyLab, a women’s fashion performance brand that will launch in October. To spread the word, Target is airing “More in Store,” an overarching brand marketing campaign that pushes the new labels, as well as its one-year-old kids’ brand Cat & Jack.
(TrendHunter.com) Barbecuing is by nature a social experience, however most grills are not designed to accommodate this aspect specifically, prompting acclaimed designer David Rockwell to create the ‘Caliber…
Public Health England has unveiled an interactive campaign in which adults who walk briskly from an out of home ad site to a Boots store within ten minutes are rewarded with a free Shapers Meal Deal.
Lastminute.com has begun its second UK ad agency review in just over a year after splitting with FCB Inferno.
O2 has launched a multimillion-pound campaign under the banner “Oops”, using media including TV and outdoor to vouch that it will replace the broken screens of new mobile customers.
Devices and apps which don’t thoughtfully consider audiences’ voice tech needs will be found out, warns design agency Fjord’s senior design director.
Facebook has been accused of telling advertisers that they can reach millions of young audiences that do not exist.
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