Hasta La Creative!

Nesta semana iniciando a nossa participação na campanha #LeiaNovosBR recebemos a autora Brabara Axt para ouvirmos a canção da lua em seu livro “Quando a Lua Canta para o Lobo”. OUÇA ======== Download | iTunes | Feed ======== COMPRE O LIVRO Site da Autora Amazon ======== COMENTADO NO EPISÓDIO Programa no youtube – Do que […]

> LEIA MAIS: Caixa de Histórias 108 – Quando a Lua Canta para o Lobo

We all know the differences, don’t we? We call them chips, they call them fries. We call it football, they call it soccer. We call them workmates, they call them friends. Americans are direct, optimistic and patriotic, whilst the tea-sipping British are (too) polite, self-deprecating, and far more likely to endure a terrible meal without ever complaining than be seen waving a flag.

At the risk of turning this into a debate over who pronounces “garage” correctly, it’s fair to say our different cultural outlooks, unsurprisingly, result in different marketing styles. Here are four I’ve noticed since making the move across the pond — with some lessons for marketing.

1. Selling doesn’t have to be hard

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A federal judge said that the song’s adaptation from an older work, including changing “will” to “shall,” was not original enough for protection.

San Francisco-based agency Camp + King is expanding with a second office in Chicago.

“We intend to run a one-office, two-location model that gives clients access to the totality of Camp + King in San Francisco and Chicago,” Camp + King CEO Jamie King said in a statement. “Our intent is to create a long corridor between the Presidio of San Francisco and State Street in Chicago.”

LBB notes the expansion allows Camp + King to service its Midwestern and Eastern clients, including Energizer, which has its headquarters in St. Louis. Camp + King was named Energizer’s AOR back in January of 2016, following a review launched the previous October.

Camp + King named Kristin Barbour as managing director for the new Chicago office. Barbour is a DDB veteran of over twenty years and spent the past seven years as senior vice president, group creative director and strategic business lead on the agency’s Conagra Brands account, following over two years in the same role for the agency’s Wrigley business. She joined DDB Chicago as a vice president, account director back on the McDonald’s account in 1996 before eventually transferring to Kraft Foods some eleven years later. Prior to joining DDB she spent over two years as an account executive with Campbell Ewald, working on the Chevrolet account.

“Kristin is a dynamic leader who embodies the city of Chicago and understands the vision of Camp + King,” King said. “She is the perfect person to build our brand there.”

“I am excited to have direct access to the creative talent in Chicago,” added Camp + King co-founder and chief creative officer Roger Camp. “Like the city, the talent is soulful and expressive, and I intend to apply Chicago and San Francisco teams to all of our client briefs, regardless of location. We intend to marry West Coast dreaming with Chicago work ethic to best solve client briefs.”

Image: LBB

Two marketers, Samsung and LG, combine for than half of the top 10 most-viewed ad campaigns on our most recent chart of “viral” videos, as compiled by Visible Measures. Of course, the chart counts paid views as well as organic, user-initiated views, so it’s likely that Samsung and LG are among digital video’s biggest spenders in this week’s chart as well.

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Ladies and gentlemen I know you’re busy, I know you’ve got kids to bring up, mortgages to pay, lives to live… but I’ve come here today to tell you that we’re in a planetary endgame now, that temperatures are soaring, climate wars are brewing, our global financial system teetering, and the relatively benign world order we’ve been enjoying since the World War 2 is now beginning to fall apart at the seams… and that it we don’t break out of our media consumer trances and shift into radical new ways of living, then very quickly, probably before the end of your life and certainly in the life of your children, this incredible, multi-thousand year old experiment of ours on Planet Earth id going to disintegrate right before our eyes.

•The blackspot collective

The post A Message from The Blackspot Collective appeared first on Adbusters | Journal of the mental environment.

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The phrase “SEO is dead” is searched for about 210 times each month, indicating a handful of marketers aren’t sold on the value of search engine optimization for driving website traffic. But SEO is not dead, or dying. In recent years, it’s become an art form that requires the right mix of advertising and marketing tactics, all working in unison.

Google processes over 3.5 billion searches per day, so we shouldn’t undervalue SEO as a marketing technique. A few years ago, holding the number one spot in a Google search meant you’d get 50% of all the clicks. Zero Limit reported the first five organic results on a Google search page now account for 67% of clicks, and the results from 6 to 10 account for less than 4%. Climbing website rankings can make a tremendous impact on website traffic.

Think of building a strategy for gaining website visitors like building a mix tape: you should only focus your time and energy on the very best (and highest yielding) techniques. It’s not just about getting a high number of people to your website. You want the right kind of people — people who might eventually buy your product or service. And while you can’t cheat the SEO system, it’s possible to experiment with some quick moves to see an uptick in traffic. Here are a few ideas:

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The first game of the 2017 NFL season got rocked by Hurricane Irma.

NBC’s broadcast of Thursday night’s NFL Kickoff Game drew a big crowd, but the turnout was down considerably compared to the year-ago results. According to Nielsen live-plus-same-day data, Kansas City’s shocking rout of Tom Brady and the New England Patriots averaged 21.8 million TV viewers, down 13% compared to the 25.2 million fans who tuned onto last fall’s Panthers-Broncos opener.

When digital streaming via the NBC Sports app, NBCSports.com and other platforms is factored into the final audience totals, another 355,000 viewers took in the game away from the tube. All told, the Chiefs-Pats showdown averaged 22.2 million viewers.

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Visa has signed on to run six-second ads in Fox’s National Football League game on Sunday and will use the shortened spot for its Hurricane Harvey relief efforts.

Visa will run one six-second spot right before kickoff and another during the game, according to Bruce Lefkowitz, exec VP-ad sales, Fox Networks Group. The host of Fox’s pre-game show will intro the six-second spot before the game, while the other will run in a traditional pod within the game.

The short ad unit, first prominently championed by YouTube last year but adopted by others like Facebook in recent months, is part of Fox’s strategy to figure out how to improve the TV viewing experience as it confronts competition from platforms with fewer or no commercials.

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Media
AXA

Advertising Agency:Fallon, London, United Kingdom
Executive Creative Director:Nick Bell
Creatives:Ronaldo Tavares, Ricardo Motti, Alexia Vasilarou, Wolf Gaertner
Designers:Nick Taylor, Leon Bowers
Executive Producer:Georgina Pearson
Head Of Planning:Jason Knight
Strategy Director:Olivier Tse
Business Director:Jon Sloneem
Account Manager:Thomas Prideaux
Director:Mark Zibert
Producer:Sophie Weldon
DoP:Ross Giardina
Editing Company:Whitehouse Post
Editor:Iain Whitewright
Production Company:Rogue Films
Postproduction Company:The Mill
Music Sync Company:Major Tom
Sound:Munzie Hind, Grand Central