Adam & Eve’s most famous client prides itself on being “never knowingly undersold” but the agency’s founders certainly didn’t under-sell themselves.
Few words in marketing are as loaded or meaningless as transformation. But while the industry is tiring of talking about it, delivering it remains crucial to business survival.
The BBC’s introduction of a bespoke typeface shows the broadcaster understands how text can shape a brand’s identity, writes the creative director at Ragged Edge.
Reliability, empathy and Donald Trump were among the discussion points for the first night of Nabs’ annual Fast Forward event, writes MullenLowe London’s strategy chief.
Atomic London’s founding partner Jon Goulding has been made chief executive, with fellow co-founder Nick Fox taking on a chairman role at the agency.
After years of being “shy” about how it sources its coffee, Nespresso is putting its partnership with farmers at the centre of a new campaign, the brand’s chief marketing officer tells Campaign.
Smartphones have overtaken desktops and laptops as the preferred means of accessing the internet in the UK, with people spending nearly two hours a day on their phones browsing, according to eMarketer.
Patou Nuytemans, the chief digital officer of Ogilvy EMEA, is taking over as chief executive of Memac Ogilvy in the Middle East, replacing Edmond Moutran, the founder of the agency.
Airbnb has named Wieden & Kennedy as global agency of record to lead its roster of agencies following a pitch against DDB.
Accenture Interactive claims it is building the first global “experience agency of record” and that it can cater for the needs of brands better than traditional agency holding companies.
Perhaps it’s because the fall TV lineup seems to have been cobbled together from the contents of a junk drawer stuffed with reboots, spinoffs and formulaic mush, but as the networks begin the process of converting upfront holds to orders, media buyers say they’re not terribly optimistic about the new shows set to roll out in September and beyond.
Buyers who have made upfront commitments for advertisers in one or more of the 17 new series set to bow this fall expect to see a few modest hits among the incoming class, but nothing along the lines of Fox’s 2015 phenomenon “Empire” or NBC’s more recent crowd-pleaser, “This Is Us.” In keeping with broadcast’s ongoing ratings slide, projections for the freshman series are restrained, with the average C3 delivery coming in at a 1.2 in the primary TV demographic, which works out to just 1.55 million adults ages 18 to 49.
Among advertisers, the consensus favorite would appear to be CBS’s “Young Sheldon,” a prequel/spinoff of broadcast’s highest-rated scripted series, “The Big Bang Theory.” NBC is also getting favorable notices for Dick Wolf’s “Law & Order: True Crime,” an eight-part anthology series based on the 1989 Menendez murders.
Print
Smythe
Advertising Agency:OPEN Creative Company, Toronto, Canada
Partner:Martin Beauvais, Christian Mathieu
Creative:Martin Beauvais
Strategy:Christian Mathieu
Art Director:Tyler McKissick
Copywriter:Samara Luck
Director of Client Service:Anne Ngo
Photographer:Justin Poulsen
Stylist:Wilson Wong
Print
Wiener
Show that WIENER, the first Austrian life-style magazine for men, founded in 1979, named after Vienna, always has been and will be up-to-date.
Idea: WIENER was challenging all the years because of its unique, uncensored, polarizing reports and imagery – and therefor overcharging lots of people with its content. Therefor the content itself would be the best promotion for the magazine.
Task: Show that WIENER, the first Austrian life-style magazine for men, founded in 1979, named after Vienna, always has been and will be up-to-date.
Idea: WIENER was challenging all the years because of its unique, uncensored, polarizing reports and imagery – and therefor overcharging lots of people with its content. Therefor the content itself would be the best promotion for the magazine.
Advertising Agency:Heimat, Vienna, Austria
Creative Directors:Georg Feichtinger, Christoph Pausz
Art Directors:Georg Feichtinger, Simon Pointner
Copywriters:Christoph Pausz, Robin Kappacher
Photographer:Dieter Brasch
Graphic Designer:Christina Pribitzer
Through characters like Wolverine and Swamp Thing, he helped bring a new depth to his art form.
Campanha marca posicionamento menos “fami?lia tradicional” que dominava a comunicação da empresa
> LEIA MAIS: IKEA aposta na diversidade em campanha “The Beautiful Possibilities”
In case you missed it, the global review launched in April for Airbnb is over, with Wieden + Kennedy emerging as the winner.
The client confirmed that DDB was the other finalist, and a couple of parties told us that 72andSunny, R/GA and Anomaly rounded out the last five. One may note that DDB North America CEO Wendy Clark and Airbnb CMO Jonathan Mildenhall worked together at Coca-Cola, but the latter called this “the most closely contested pitch of my career.”
Frankly, we were surprised Droga5 wasn’t in the mix, because in that case this review would have involved all of the trendiest agencies of the moment.
Here’s the statement from Colleen DeCourcy:
“From day one, it’s been clear to us through every interaction that Airbnb is a values-driven company that cares deeply about its mission and ethos. In this respect, Airbnb and W+K are natural partners. We are a company that lives its values which are centered on people, creativity, and daring to do things that have never been done before. We are inspired because we believe that 21st-century brands are judged by what they do and the value they create for people. When you look at the company we keep—Lyft, Spotify, Instagram, Facebook and now Airbnb—Wieden+Kennedy has become the agency of record of the New Economy.”
She does have a point. DDB CCO Ari Weiss also weighed in:
“As we continue our creative resurgence it’s been critical to surround ourselves with the best clients and the best competition. And this pitch was no exception. In the end it came down to us and one of the best creative agencies in the world. Today we came in second. Tomorrow we come in first.”
W+K will soon start working with Airbnb’s in-house team (yay!) on a fall product launch campaign and a 2018 travel season effort.
For context, TBWAChiatDay L.A. had the business for about three years but declined to participate in this review. We’re told, by someone close to the whole process, that the whole thing stemmed from former president James Vincent’s decision to leave the agency in February and launch his own spin-off, FNDR. That effort came from his experience as a direct advisor to Airbnb CEO Brian Chesky (among other such startup chiefs), and a couple of sources claim that the split also played a key role in TBWA’s decision not to pitch for the Airbnb account.
-Fold7 explains “Commuting the Danish Way” for Carlsberg (video above).
-WPP “could consider merging two or more of its four legacy creative agencies” as pressure mounts on CEO Sir Martin Sorrell following slowed revenue growth.
–Ed Chambliss is taking over as CEO for integrated marketing communications agency Phelps, as founder Joe Phelps moves on to a chairman role after 36 years.
-Lippe Taylor hired VaynorMedia vet Tina Cervera as chief creative and digital officer.
-American Apparel handed the business-to-business marketing account for its wholesale division to Los Angeles independent agency Mistress.
-Independent Los Angeles agency Zambezi hired Dawn Thomas as head of culture strategy and content innovation.
-Managed cloud provider Rackspace selected Jellyfish as its U.S. digital agency of record.
Along with Manning, who owns some Papa John’s locations, the chain has a spokesman relationship with Houston Texans’ star J.J. Watt.
Manning and Watt appear in a video the chain posted Sunday that’s sort of a teaser to what it’s calling the Makers campaign.
Papa John’s total U.S. ad spending rose 4.3% to $235 million, according to the Ad Age Datacenter.–
As residents and communities struggle through the human and financial costs of the extreme weather event in south Florida, the TV business is experiencing a side effect: a ratings blackout.
As Hurricane Irma bore down on the Sunshine State Sunday morning, Nielsen staffers evacuated the company’s Global Technology and Innovation Center in Oldsmar, Florida, a small city located about 16 miles northwest of Tampa.
As a result of the emergency, the overnight, fast-national and live-plus-same-day ratings data will be delayed “in the near term,” Nielsen said.
Along with Manning, who owns some Papa John’s locations, the chain has a spokesman relationship with Houston Texans’ star J.J. Watt.
Manning and Watt appear in a video the chain posted Sunday that’s sort of a teaser to what it’s calling the Makers campaign.
Papa John’s total U.S. ad spending rose 4.3% to $235 million, according to the Ad Age Datacenter.–
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
