A detailed review by competition regulators would delay the $15 billion acquisition by 21st Century Fox and cast further uncertainty over the proposed deal.
The “Project Runway” judge takes her following to the helm of the Hearst magazine.
The continued growth of the iPhone is testament to a culture of constant upgrade in which time pressed consumers are more willing to invest in better versions of what they already own rather than change.
Culture secretary Karen Bradley will refer 21st Century Fox’s bid to take over Sky to the Competition & Markets Authority, she has announced.
Advertising Association chief executive Stephen Woodford has called on the government to better support the advertising industry in the face of Brexit while giving evidence to a group of peers.
Advertisers shouldn’t judge programmatic on performance – they should judge how effectively they are working with their agencies by their programmatic performance.
Uncommon, the new agency launched yesterday by the former Grey management team of Nils Leonard, Lucy Jameson and Natalie Graeme, has unveiled details of its approach to working with talent.
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Sete dias depois da Lucasfilm anunciar a saída de Colin Trevorrow da direção do nono episódio de “Star Wars”, a própria empresa agora anuncia que J.J. Abrams irá assumir o comando da produção que encerra a nova trilogia da saga. Além de retornar à franquia que ajudou a relançar em 2015 com “O Despertar da […]
> LEIA MAIS: J.J. Abrams é o novo diretor do episódio IX de “Star Wars”
WWF creates a fashion collection with a purpose: to save a national park in Europe.
WWF, the nature conservation organization, has created an entire fashion line that aims to raise awareness about the damaging industrial activities that are taking place in Pirin National Park*.
The collection offers a variety of t-shirts, pants, jackets and even leggings – all of them in a specially designed camouflage print. As any other camouflage attire, it serves one sole purpose – blending in with your surroundings. The fashion line is designed for trendsetters, who want to be one step ahead in blending in with Pirin’s transforming scenery.
Discover the entire collection and more information about the project at www.savepirin.com.
*Pirin National Park encompasses most of Pirin Mountains in the South-West of Bulgaria. It is one of several UNESCO World Heritage sites around the globe severely threatened by harmful industrial activities.
-BBDO San Francisco takes “The Drive” in a new spot for Mattel’s Hot Wheels brand (video above).
-WPP media agency GroupM and Publicis’ Zenith both lowered ad spending expectations for 2017 and 2018.
-LBB takes a look at the “creative clout” blossoming in Atlanta.
-GSD&M is launching a “Big Box Crave Off” challenge spot for Popeyes featuring EEG headsets and levitating trays.
-McCann North America CCO Eric Silver discusses “Fearless Girl, writing for Letterman and swapping law school for advertising.”
-MillerCoors is planning to launch a fruit-flavored light beer called Two Hats in early 2018.
Global creative agency RAPP hired Moa Netto as chief creative officer of its flagship New York office.
Netto will be tasked with leading all creative out of RAPP New York, while reporting directly to RAPP New York president Justin Thomas-Copeland and serving as a member of the agency’s leadership team.
“Moa brings with him to New York a history of creating groundbreaking work and an enviable number of awards and jury experiences. He possesses a fierce talent and a track record of utilizing creativity to solve clients’ business problems through engagement, experiences and immersive story telling,” Thomas-Copeland said in a statement.
“He combines creative vision with a proven ability and willingness to lead from the front and take work from good to great to truly outstanding. His leadership, experience, charisma and knack for attracting and nurturing top talent will help RAPP continue to deliver on its promise of creating transformative work for our clients,” he added. “We’re thrilled about what lies ahead with Moa on the team.”
Netto arrives at RAPP New York from Brazil’s largest digital agency, W3haus, where he has served as vice president, executive creative director since the beginning of 2015. Prior to that he spent a year as a creative director with Ogilvy & Mather São Paulo, following over a year and a half as creative director and head of convergence at NBS. Over the course of his career, which spans nearly two decades, he has also served at agencies including AlmapBBDO and DM9DDB and worked with clients such as IBM, Philips, Oi Telecom, Intel, Whirlpool and Neutrogena.
“I’m excited to join RAPP, an agency with a 50+ year heritage in the dissection and utilization of data to drive connected customer engagement at an individual level,” Netto said in a statement. “I believe that when you combine the power of RAPP’s data intelligence with top class creativity that can touch peoples’ emotions and move them to action in unexpected ways, you can achieve exponential results for clients. And, equally, if not more importantly, also make a lasting difference to individuals’ lives.”
There’s a gritty, glamorous, give-no-fucks beauty about not only being imperfect … but flaunting it with abandon. That’s the refreshing message behind “Go With the Flaw,” a short film created by Publicis Italia for Diesel. You’ve got sweaty bodies, incomplete roads, roughed-up cars, poorly cut film. And amid all that, there’s a menagerie of weird…
It, the film adaptation of Stephen King’s best-selling 1986 novel of the same name, was an unexpectedly big hit at the box-office this weekend. Days before release, the smart money was on ticket sales of $50-60 million, which would have been totally respectable. The $123 million take that It pulled in was well above even…
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