Nesta semana na campanha #LeiaNovosBR voltamos a receber Clara Madrigano para investigarmos junto com Sherlock Holmes e sua nova assistente o que são “As Boas Damas”. OUÇA ======== Download | iTunes | Feed ======== COMPRE O LIVRO Acompanhe o twitter da editora pra saber quando o livro entra em pré-venda ======== COMENTADO NO EPISÓDIO Tumblr […]
> LEIA MAIS: Caixa de Histórias 111 – As Boas Damas
Denis Villeneuve convocou outros diretores para contarem histórias relacionadas ao universo do seu novo filme
> LEIA MAIS: Antes de ir ao cinema, assista aos três curtas que funcionam como prelúdio a “Blade Runner 2049”
Campanha criada pela Pereira & O’Dell conta como um gênero influenciou o outro
> LEIA MAIS: Animação da Timberland traz rapper Nas mostrando a conexão entre jazz e hip hop
“I get high seven days a week So damn twisted I could hardly speak I’m fine … ain’t worried … I got this Spend all my money just to buy my shit I’m always out chasin’ down another hit I’m crazy … it don’t faze me … but I got this.” Those are the opening…
Stink Studios is appointing Beats by Dre global marketer Marlina Fletcher to head up its Los Angeles office as managing director. At Beats, Fletcher led global digital communications and brand for the past four years. She oversaw the creation of Beats Pill+ and work such as the 2014 World Cup campaign “The Game before the Game.” She joined Beats from Nike where she led campaigns like “Nike Sportswear’s The Chance,” a competition to enlist creative reporters from around the world to document the brand’s quest to find the top amateur soccer players. Prior to Nike, she was at Fader, producing events for Levi’s and Converse. Stink is also hiring Pek Yee Lai, general manager at Same Same But Different, the luxury social and digital arm of Dentsu, as managing director of its recently-opened Stink Studios Shanghai. Prior to Dentsu, she was account lead on the Coca-Cola business at Ogilvy & Mather Shanghai.
Station Film is adding Henry/Ssong, the directing duo Henry Chen and Ssong Yang, to its roster for North American representation. The filmmakers were behind Google’s “Saroo Brierley: Homeward Bound” ad, which won a Cannes Young Directors Award in 2014, as well as commercials and content for brands including Honda, American Express, Delta, Elevit, Microsoft and Telenor. Both aged 32, they initially began collaborating while attending Rhode Island School of Design’s film/animation/video program, then teamed up professionally in 2012. In addition to commercials, Chen is developing his first feature, a biopic about a U.S. civil rights figure, while Yang is writing a feature and short film about community support and mental health.
Time magazine’s just-released Oct. 9 covera photo-illustration by Brobel Designfeels spot-on and perfectly timed, but the animated version of it created for Time’s social channels, is just … amazing. (Click to play it.)
The static and animated covers front a story by Alex Altman and Sean Gregory, “Inside Donald Trump’s Latest Battle Against the NFL,” that reads, in part,
Kellogg Co. tapped Nature’s Bounty Chief Executive Officer Steven Cahillane to run the breakfast-cereal giant, turning to an outsider to help reinvigorate moribund sales.
Cahillane, 52, will take the helm on Oct. 2, when current CEO John Bryant steps down after seven years, the maker of Rice Krispies and Eggo waffles said on Thursday. The new chief also will take the chairman role from the 51-year-old Bryant, but not until March 15.
Cahillane — once considered a potential successor to Coca-Cola Co. chief Muhtar Kent — will have to contend with a slowdown in the packaged-food industry and a particularly pernicious slump for cereal. Sales in the $9 billion U.S. cold cereal market have declined for four straight years, according to data tracker IRI, forcing Kellogg to look to new areas like salty snacks for growth.
Saturday Morning, a coalition for peace and change around racial inequality formed last year by several African-American creative leaders, has developed a line of underwear intended to save lives.
The “Peace Briefs” are designed to reduce violence and tension between police officers and minorities and have these phrases printed on the waistbands: I am Not Armed, Please Don’t Shoot, I Have a Family, My Life Matters, I am a Father and We Don’t Hate.
Why messages on normally unseen underwear? Keith Cartwright, executive creative director of Butler, Shine, Stern & Partners, and a member of Saturday Morning, says it is because when police tell you to raise your arms in the air, your shirt rides up and the waistband of your briefs show. He says that the goal is to reduce tension in situations when a person is the being harassed or accosted based on what they look like and told to surrender or lie on the ground.
Many of the social network’s ad-targeting terms are legitimate in principle but can be problematic in practice. Consider, for instance, the word “confederate.”
Compared to just three years ago, there is a sense of excitement and anticipation about the trajectory of the category, says Geometry Global’s CCO.
Will doubling a tweet’s length save Twitter? Unlikely, reckons MC&C’s managing director.
EA Sports and agency Adam & Eve/DDB created a new skill move performed by Cristiano Ronaldo to launch the new Fifa 18 game.
Facebook is looking for a sports executive to oversee a push into live sports programming amid speculation it will bid for Premier League football streaming rights this year.
O crescimento do Stories do Instagram não tirou o Snapchat do coração dos adolescentes. Reconhecendo sua força dentro do universo teen, a empresa se juntou com a iniciativa do Google, Made with Code, em um concurso que incentiva jovens e crianças a criarem filtros que representem sua visão para o futuro. Primeiro, os candidatos devem […]
> LEIA MAIS: Google e Snapchat criam concurso para que jovens aprendam código desde cedo
Elas são apenas 14% da população feminina americana, mas o impacto é grande. Um dos institutos de pesquisa de mídia mais respeitados do mundo, Nielsen, divulgou um relatório que mostra o poder de influência de mulheres negras em conduzir categorias de produtos e mudar a cultura de consumo, fazendo o que popularmente é chamado de […]
> LEIA MAIS: Nielsen divulga pesquisa focada na influência de mulheres negras para a cultura americana
Lançamento confirmado para Xbox One e Playstation 4 no primeiro semestre de 2018
> LEIA MAIS: Rockstar revela novo trailer de “Red Dead Redemption 2”
-DDB Canada and Miley Cyrus answer the all-important question, “Won’t someone think of the bears?”
-Advertising Week is almost over…and still the world turns. But those who attended the 4A’s event last night did get to hear a full choir singing the Oscar Meyer Wiener song!
-ICYMI, mommy (The Cannes Lions Festival) and daddy (Martin Sorrell) are fighting.
-“Linear TV broadcasting’s ad growth is beginning to slow,” and nothing will take its place, according to a bunch of charts.
-adam&eveDDB CSO Alex Hesz explained how everyone is really a consultant, and we died a little inside.
-Barton F. Graf made fun of Publicis and Barbarian Group in one fell swoop. A little late to the Superdesk joke, guys.
–Mark Penn strikes again: Stagwell Group acquired a majority stake in CAA Marketing.
-A brand new “creative editing and VFX boutique” company called Cabin opened in Santa Monica.
Happy RIP Hugh Hefner Day to all our friends in Chicago. In case you missed it, Huge is in the fast food business!
At some point in recent weeks, the IPG network won McDonald’s latest agency review, picking up global digital user experience work. The best part about this story for “traditional” agency folks lamenting the viability of their professions (or the lack thereof) is that this is the second time in less than two months that Accenture Interactive has lost a McDonald’s pitch.
According to our sources, Huge beat out the mega-firm’s design division Fjord in the last leg of the review, almost exactly four weeks after Publicis.Sapient won a “digital innovation” (read: IT) review.
The IPG shop’s Windy City office will—for the time being, at least—share an address with FCB: 875 North Michigan Avenue.
We’re not quite sure where the job listings are, but we figure you Chicago agency folks can ask around. And who doesn’t want to “get paid for giving a shit” about burgers and fries and apple pies?
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In response to the various tech and A.I.-fueled talent connection platforms that are making headlines of latethere’s Publicis Groupe’s Marcel, JWT’s Pangaea and R/GA’s newly announced R/GA O.S.Barton F. Graf has debuted an operating system of its own… called S.H.O.U.T.
The video here explains how the platform efficiently brings together all 87 staffers across the agency’s entire network of one office. Clearly, it’s a step up from the shop’s previous O.S., Whisper.
While a funny dig at all the noise the industry has been making around A.I. and talent connectivity, it’s also a reminder of how strangely disconnected we’re becoming in an increasingly “connected” world.
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