B-Reel Signs Sangra, M ss ng P eces Adds Hyphen Labs


B-Reel Films is signing director and writer Danny Sangra to its roster. Sangra’s first feature film “Goldbricks in Bloom,” starring Zosia Mamet, debuted in 2016. He has collaborated with brands such as Burberry, Samsung, BBC, Carolina Herrera, Elle and Vogue. Most recently, he created films for Mercedes-Benz, Miu Miu & Balenciaga.

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0,01. Privilege in a Time of Global Inequality

0,01. Privilege in a Time of Global Inequality, with texts by economist Joseph Stiglitz, author Geoff Dyer, photographer and curator Myles Little, edited by Myles Little. Graphic design by Julia Wagner.

It’s on amazon USA and UK.

Publisher Hatje Cantz writes: To be able to simply drift in the infinity pool on the roof terrace of the fifty-seven-floor Marina Bay Sands Hotel, while in the background you can enjoy the urban soundscape of Singapore’s imposing sea of high-rises. Or to be personally welcomed to a private champagne party after an extended hot-air balloon ride over the Kenyan wilderness. The extravagant pleasures of the wealthiest one percent of the earth’s population represent an extreme contrast to those of the remaining ninety-nine. Describing the gaping disparities in images is a challenge that has been taken up by Nina Berman, Peter Bialobrzeski, Guillaume Bonn, Mikhael Subotzky, and many others photographers. The volume assembles their works for the purpose of lending visual evidence to the blatant discrepancy between people’s living conditions, which can be as fascinating as it is shocking.


Greg Girard, Shanghai Falling (Fuxing Lu Demolition), 2002

When the exhibition The Family of Man opened at MoMA in 1950, Edward Steichen, the director of its Department of Photography, declared that it was the “most ambitions and challenging project photography had ever attempted.” It wasn’t just the scale of the show that made it unique, it was its intention. The show aimed to celebrate the universality of human experience, “the essential oneness of mankind” and the role of photography in its documentation.

Curator Myles Little doesn’t believe that there’s something universal in human experiences. Not anymore. As he explained to American Photo: “I think that the 0.1% or 0.01% is skyrocketing ahead of everyone else in this world, and plays by a different set of rules and lives in a different set of material circumstances, and speaks differently, inhabits an entirely different ecosystem that is closed to most of us. Which is all to say that I wanted to respond to “Family of Man” with a different thesis. Steichen was looking at family, he was looking at work, he was looking at leisure, and religion, etc. In my own way I looked for similar images that would fall under similar categories, except, only of the 1%.”

0,01. Privilege in a Time of Global Inequality is the catalogue of the exhibition of the same name. It opens on 3 (very short) essays. Including one by renowned economist Joseph Stiglitz who brings a bit of light and hope when he writes that inequality is not a fatality, that political forces should step in and bridle the mechanisms that prevent a fair distribution of resources and capital. I guess we’ll have to read one of his books or hunt for his youtube presence to get an idea of how this could be achieved.

The photography book shows a world most of us will only ever see in images. Wealth so glaring it is almost insulting. Inequality so massive it becomes preposterous. I’m not entirely convinced that we needed more visual testimonies of a situation we’ve been reading about day after day since the onset of financial crisis but the selection is excellent. I should probably add that the majority of the photographers in the book are men and/or from Europe or Northern America. Now that’s what i call perpetuating privileges.

Some of the photos speak for themselves. Others need to be accompanied by a short text. Here are the ones that got my attention:


David Chancellor, Untiteld #IV Mine Security, North Mara Gold Mine, Tanzania. From the story Intruders, 2011. David Chancellor–kiosk

The villages around the north Mara gold mine in Tanzania are home to 70,000 people, most of whom live in poverty. Hundreds of them enter the mine illegally every day, they prospect for specks of the precious metal in the waste dumps and pits of the mine as a way of survival. Tanzanian police officers who are part of the mine’s security have regularly been accused of shooting unarmed locals and sexually assaulting women.

“As long as Tanzanians are forced to choose between dying for living and the potential wealth that they can gain by invading the mine, the bloodshed is likely to continue.”


Eirini Vourloumis, Fish bowl, Fraud Department, Greek National Criminal Investigation Unit, 2012


Paolo Woods & Gabriele Galimberti, from the series The Heavens, 2013

“Christian Pauli opens a high-security vault at the Singapore Freeport. One of the most secure places on Earth, the Freeport has biometric recognition, more then 200 cameras, vibration detection technology, Nitrogen fire extinguishers and seven-tonne doors. Mr. Pauli is the General Manager of Fine Art Logistics NLC, an art handling company involved in running and setting up Freeport security vaults around the world including in Monaco, Geneva and Luxembourg.”

“Found just off the runway of Singapore’s airport, the Freeport is a fiscal no-man’s land where individuals and companies can confidentially collect valuables, out of reach of the taxman.”


Nina Berman, Some of the 25,000 members of Pastor Eddie Long’s New Birth Baptist Church in Atlanta, US. Long, who has received millions from the church in salary, preaches that God rewards believers with riches, 2010


Chris Anderson, A street preacher in New York appeals to Wall Street to repent, 2011. Christopher Anderson–Magnum Photos


Zed Nelson, Wall around a private home, Cape Town, South Africa, 2014


Mikhael Subotzky, Residents, Vaalkoppies (Beaufort West Rubbish Dump), 2006


Jörg Brüggemann, Refugees arriving on Kos, Greece, in August 2015


Alex Majoli, Racing Boat in Abu Dhabi, United Arab Emirates, 2013


Matthew Pillsbury, Robot Restaurant, 2014


Michael Light, “Roma Hills” Guard-Gated Homes Looking East; 3,000-8,000 sq feet, Henderson, NV, 2012


Daniel Shea, Chishire, Ohio, 2009


Anna Skladmann, Varvara in Her Home Cinema, Moscow, 2010

Related stories: Show Us the Money. Portrait of financial impunity.

Source

Automotive Marketing: Shifting Gears in a Slowing Market


After a record-shattering 2016, automakers are dealing with the difficult task of maintaining or growing volume and margins in a market that is expected to decline by 6 percent or more from last year’s high.

Inventories are on the rise, prompting car companies to try and boost sales through their standard marketing strategies of increasing advertising and improving purchase incentives, such as cash rebates, lease offers and low-cost loans. Yet those strategiesif executed in the usual waymay not deliver more than the usual results, causing a negative impact on residual values and brand equity.

Although unit sales might have hit a peak in 2016, the months and years ahead are expected to be strong by historical standards. However, to avoid a sharp decline in top- and bottom-line results, marketers should make more effective use of digital channels and tools to optimize spend per vehicle and more precisely target buyers with a higher propensity to close.

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Texas Grocery Chain's 'Disaster Relief' Campaign Makes the Viral Video Chart


The usual suspects of our weekly look at brands’ most-viewed video campaigns, marketers such as Samsung and LG, are joined this time around by H-E-B, the Texas-based grocery chain. Its “Disaster Relief” campaign accumulated 8.9 million views with scenes of flooding in Houston following Hurrican Harvey.

As always, our chart includes both paid ad views and organic views initiated by consumers. It also excludes movie and video game previews.

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Futuristic Food Pop-Ups – IKEA's 'Space10' Lab is Opening a Six Day Food Production Pop-Up (GALLERY)

(TrendHunter.com) IKEA’s ‘Space10’ lab imagines the future of food production at ‘LOKAL’—a pop-up in Shoreditch, London, that invites the general public to “enjoy a taste of…

Carbon Welcomes Chicago Post-Production Mainstay Gretchen Praeger as Senior Producer

With two decades’ worth of industry experience in the Windy City, Praeger joins Carbon after spending the majority of her career at Optimus, where she served as EP/Managing Director and worked with clients including Nintendo, McDonald’s, Sears, JCPenney, Allstate, Gatorade, Taco Bell, KFC, Mille

Zambezi hires Dawn Thomas as Head of Culture Strategy and Content Innovation

Independent and award-winning creative agency, Zambezi has hired technopreneur, innovator, and filmmaker, Dawn Thomas as their first Head of Culture Strategy and Content Innovation.

Facebook Moves to Keep Ads From Running on Objectionable Videos

The social network, which hopes video will become an increasingly part of its business, said it would limit ads from appearing on unsuitable content.

Instagram testa novidades em seu Stories

Aplicativo disponibiliza ferramentas para empresas e agora permite compartilhamento de stories por DM

> LEIA MAIS: Instagram testa novidades em seu Stories

Publicis London reinforces creative department with three overseas hirings

Publicis London has boosted its creative department and cultural credentials with three overseas hirings – Sandra Bold from MRM/McCann Bucharest, Ricardo Porto from FCB Brasil and Victor Bustani from Grey Brasil.

My Media Week: Cennydd Roberts, 8 Outdoor

Cennydd Roberts, the chief executive at 8 Outdoor, is disappointed by Ivanka Trump but buoyed by the agency’s inaugural company conference.

Inside Pretty Green's John Lewis experience at OnBlackheath

John Lewis created an area full of food, drinks and beauty for its fourth year at OnBlackheath.

CHI enlists Oscar-winning director for The Prince's Trust campaign

CHI & Partners has launched a campaign on behalf of The Prince’s Trust that is designed to champion the resilience of young people, following research produced by the charity that shows that young people are suffering from poor confidence.

iPhone X: evolutionary design or emperor's new clothes?

Ten years after the iPhone debuted, held aloft in the hands of the late Steve Jobs before an enraptured San Francisco audience, Apple launched the roman numeral suffixed iPhone X (and 8 and 8 Plus). “Say hello to the future”, the accompanying corporate blurb tell us. But for some, it’s a future with little distinction from the past.

Sorrell 'succumbs' to Twitter and grills founder Dorsey on Trump, takeovers and 'clunky' ad experience

WPP chief executive Martin Sorrell – who has just joined Twitter – interviewed the company’s chief executive Jack Dorsey on stage at Dmexco, fulfilling an appointment originally set for a year ago.

Caixa de Histórias 109 – Revista Trasgo

Nesta semana como parte da campanha #LeiaNovosBR recebemos Rodrigo Van Kampen para entendermos como uma boa edição faz uma ótima revista como a  “Trasgo”. OUÇA ======== Download | iTunes | Feed ======== COMENTADO NO EPISÓDIO Programa no youtube – Do que que fala? Revista Trasgo Viver de Escrita Livro – Trabalho Honesto ======== FALE CONOSCO […]

> LEIA MAIS: Caixa de Histórias 109 – Revista Trasgo

How Dmexco Is Different From Cannes Lions


If you’ve heard a lot about Dmexcoand you’ve probably heard more every yearbut haven’t been yet yourself, we’ve got your cheat sheet right here.

Dmexco. What does that stand for? Digital Marketing Expo and Conference. It’s a two-day event that takes place Sept. 13 and 14 at Kolenmesse, a giant exhibition site just outside Cologne in Germany. (No, it’s not in Mexico).

How long has that been going on? Nine years.

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Your Wednesday Wake-Up Call: Apple's New Ads. Plus, Your Handy Guide to Dmexco


Good morning. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: You may have heard that Apple has a few new products; it also has ads to match. The flashy spot for its $999 top-of-the-line Apple X plugs its features like facial recognition, augmented reality and wireless charging; it also includes a singing animated poop emoji. But did anybody else experience a strong flash of annoyance at the fine-print message saying the charging mat will be sold separately? There’s no word on the price tag for the mat yet, but this whole iPhone X is going to cost you. A lot. Also check out a tugging-on-the-heartstrings spot for the Apple Watch, featuring real people who use the product, from a 99-year-old world traveler to a blind Chinese marathon runner (view it and read more here, by Creativity Online’s Ann-Christine Diaz.)

Also: Marketers are getting excited about Apple’s facial recognition technology, even if the idea of a phone reading your mood is pretty creepy, as Ad Age’s Garett Sloane writes.

Disney and Apple

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Travis+Maude, tonefarmer Join Forces to Form Full-Scale, Bicoastal Music & Sound Company, New Math

Renowned music and sound studios tonefarmer and Travis+Maude have aligned their talent and resources to merge and rebrand as bicoastal, full-service operation, New Math.

Movers and shakers: Tesco Bank, Havas Media, John Lewis, and more

Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.