Campaign Diary: Adland's Monty Python muse, Clear Channel and JCDecaux in street fight
Posted in: UncategorizedDid you struggle to find inspiration over the summer? You might not be the only one judging by these me-too efforts. At least Jack Dorsey and Sir Martin Sorrell are having some fun.
Pitch update: Domino's shortlists three and Merck kicks off ad review
Posted in: UncategorizedDomino’s has shortlisted three agencies in its digital and CRM review and Merck has approached shops ahead of reviewing its ad account, while a plethora of brands have appointed new partners.
Unilever Foundry: startups and corporates will work under same roof by 2025
Posted in: UncategorizedStartups and corporates will be working under the same roof in less than 10 years’ time, according to a global study by Unilever Foundry released at Dmexco today.
IPA 'open-minded' to accepting management consultancy members
Posted in: UncategorizedThe Institute of Practitioners in Advertising would not be a “stick-in-the-mud” over the notion of management consultancy members if the advertising landscape changed dramatically.
Oath: Forget being the third force… we want to be number one
Posted in: UncategorizedThree months after Verizon brought the AOL and Yahoo businesses together to form Oath, its chief revenue officer and president of ad platforms are bursting with confidence.
Naruhodo #96 – Desafio Naruhodo: Quem está mentindo?
Posted in: UncategorizedEnigma enviado por um ouvinte: você sabe dizer qual personagem da história está mentindo? *** ATENÇÃO: só valem respostas por email — e, por favor, NÃO coloquem dicas, spoilers ou soluções nos comentários. Combinado? Mais: a resolução do desafio do episódio #87, o enigma do bar. E, claro, os comentários dos ouvintes. Confira tudo isso […]
> LEIA MAIS: Naruhodo #96 – Desafio Naruhodo: Quem está mentindo?
WakeApp: Bus Pillow, 3
Posted in: Uncategorized
The texture of Paraguayan buses are quite particular, colorful and easy to recognize for everyone.
We developed a graphic campaign taking this observation as starting point to communicate an app that allow people to sleep on the bus without fear of falling asleep.
Sunday NFL Ratings Fall 13% as Irma Slams Into Florida
Posted in: UncategorizedJust hours before the NFL kicked off its first Sunday of game-day action in 2017, Hurricane Irma made landfall in the Florida Keys as a Category 4 storm, plunging millions of Sunshine State residents into darkness and sending millions more scrambling to the Weather Channel and CNN.
While the league hoped a strong Week 1 schedule would help wash away the overarching narrative of last season, when ratings dropped 8 percent, Irma had other ideas. According to Nielsen live-plus-same-day ratings, all local and national TV windows (i.e., the 1 p.m. ET broadcasts on CBS and Fox, the Fox late-national game and NBC’s “Sunday Night Football”) were down 13 percent in total viewers compared to the year-ago results.
One of the two high-profile Sunday games managed to reverse the curse, however, as NBC’s prime-time Giants-Cowboys broadcast averaged 24.4 million viewers, marking a 6 percent increase compared to last year’s analogous Pats-Cardinals game, which drew 23.1 million viewers. Dallas’s 19-3 rout of the G-Men averaged a 13.4 household rating, up 2 percent versus last year’s 13.1 rating.
Boys don't cry: the changing nature of masculinity
Posted in: UncategorizedHari Blanch Bennett, project manager, Cultural Insight, at Kantar Added Value, explores the changing nature and representation of what it means to be a man,
Project who? Trinity Mirror acquiring Northern & Shell is a masterstroke
Posted in: UncategorizedTrinity Mirror has taken a real step towards saving an industry that is searching for solutions, argues Total Media’s head of publishing.
Absolut issues creative call to arms for a better world
Posted in: UncategorizedAbsolut champions the belief that creativity can change the world in a new global campaign launching today.
Chivas Regal's blending experience to return for London Cocktail Week
Posted in: UncategorizedChivas Regal, the whisky brand owned by Pernod Ricard, is setting up its blending experience once again during London Cocktail Week.
BMW connected cars will not sell data for in-car ads
Posted in: UncategorizedBMW head of digital products and services Dieter May says that although connected cars have created a new digital platform, the company will tread carefully with the data.
John Lewis Partnership profits down 53% after spike in costs
Posted in: UncategorizedProfits before tax at John Lewis Partnership fell by 53.3% to £26.6m for the first six months of the year as costs increased as part of reorganising the business.
Morrisons profit up 40% as supermarket 'steers own path'
Posted in: UncategorizedMorrisons’ recovery continues to gather momentum, with the UK’s fourth largest supermarket reporting a 40% boost in first-half pre-tax profit to £200m and a seventh consecutive quarter of sales growth.
BBR Saatchi & Saatchi & Carlsberg Proudly Present: A Watch Pack Fit For A King
Posted in: UncategorizedDesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
There is nothing like getting nice and cozy to watch your favorite TV series. This is true tenfold when it’s the season’s last episode. Whether you like watching the episode alone or with friends it is definite cause for celebration and some extra special nosh. But in some countries being a loyal fan of a TV series may mean getting up in the early morning hours just to make sure you catch the finale in real time (leaving no room for the classic spoiler Joes of the world).
That’s why ahead of the ‘Game of Thrones’ grand season finale, Carlsberg decided to spoil the series’ most uncompromising fans with awesome watch packs delivered straight to their door.
It pays off to be uncompromising!
Watch our case movie here:
CEO: Yossi Lubaton
CCO: Idan Regev
VP Client Services: Ben Muskal
VP Content & Production: Dorit Gvili
Creative Director: Kobi Cohen
Digital Creative Director: Idan Kligerman
Creative Team: Reut Raz, Nofar Birenbaum
Account Supervisor: Moran Darzi
Account Executive: Dana Mey-Tal
Digital Producer: Maya Palmon
Video Editor: Leehou Porat
Creative Coordinator: Eva Hasson
The post BBR Saatchi & Saatchi & Carlsberg Proudly Present: A Watch Pack Fit For A King appeared first on DesiCreative.
Start at the bottom
Posted in: UncategorizedWhy would Harvard University ask Alex Ferguson to lecture on management? It became clear from his opening remarks…
The conversation: AMV's Snowball & BT's Al-Qassab on perfectionism and diversity
Posted in: UncategorizedTop marketers and their agency partners interview each other in Campaign’s new monthly feature. This first conversation takes place up the BT tower between Cilla Snowball and Zaid Al-Qassab.
The point of going your own way
Posted in: UncategorizedWhen entrepreneurial ad execs launch their own shops, the last thing they want to talk about is making money.