People have unrealistic expectations of what tasks chatbots can currently perform and there needs to be revaluation of the role they play, Microsoft-owned Skype’s programme manager Rene Brandel has warned.
Scott Carter, a longtime late-night producer, talks about the creative and spiritual journey that led him from the profane to the sacred.
Suggesting a blanket ban on gambling brands from football shirts only demonstrates a lack of understanding of the sports sponsorship industry, writes Wasserman’s director of marketing services
Neurodiversity is the “diversity conversation that hasn’t happened yet”, Direct Line’s top marketer Mark Evans told last night’s Oystercatchers Club debate on workplace culture.
Omnicom Precision Marketing Group, Omnicom’s recently-formed CRM division, has appointed Doug Worple as chief executive officer and Mike Dodds as global president of Proximity Worldwide.
News UK is relaunching Style and Fabulous, the respective flagship fashion supplements for The Sunday Time and The Sun on Sunday, with digital content running seven days a week in a bid to meet changing reader demand.
Google is being sued by three female former employees, who are claiming that it discriminates against women, paying them less and favouring men for promotion.
Good morning. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: People are suddenly taking a much closer look at Facebook ads and how they work. And they’ve made some unsettling discoveries. Reporters for ProPublica found it was possible to target Facebook ads to people interested in anti-Semitic topics (“Jew haters.”) Facebook cut that possibility off and said it would stop similar schemes in the future, as noted by Ad Age’s Garett Sloane. But when Slate tried targeting ads to other hateful groups, including “Ku-Klux-Klan,” the ads were cleared. “In our case, it took Facebook’s system just one minute to give the green light,” Slate wrote.
Note that Facebook built its entire empire on advertising, the source of 97% of its revenue in the most recent quarter.
It’s no surprise that reporters are turning over stones. The company said last week that a Russian company tied to pro-Kremlin propaganda had targeted U.S. voters with ads before and after the 2016 U.S. election. Digital advertising is suddenly big news. This issue is going to follow Facebook around for a long time.
Outdoor, Print
Odell Brewing Co
As the only American-style India Pale Ale (IPA) to win gold medals at the Great American Beer Festival and the World Beer Cup, Odell IPA is seemingly approved by everyone. Coupled with over 10 years of history, it’s been the go-to IPA for beer drinkers across the mountain west since the early 2000’s. Cactus’ assignment was to develop a campaign that highlighted the beer’s rich history as well as it’s approachability. Our solution was simple: highlight all the walks of life who enjoy Odell’s IPA on a regular basis. Whether you are a pirate, the Sasquatch or a dive bar connoisseur, you’ll be right at home with a cold IPA in hand. This poster series was displayed at the brewery on 8/3/17, IPA Day.
Advertising Agency:Cactus, Denver, USA
Chief Creative Officer:Norm Shearer
Creative Director:Jim Morrissey
Senior Copywriter:Shea Tullos
Senior Art Director:Sarah Berkheimer
Designer:Sarah Berkheimer
Associate Project Management Director:Jamie Sharp
Account Supervisor:Jon Barnett
Senior Production Artist:Mark Tanner
Print
Ñandutí
From international news to entertainment
From local news to art
From politics to sports
Advertising Agency:Verde, Asunción, Paraguay
General Creative Director:Alejandro Rebull
Creative Director:Matías Glickman
Art Director:Eduardo Vago
Copywriter:Gabriel Silva
Account Executive:Denise Osuna
Graphic Design:Cesar Gomez, Emilio Ramírez
Producer:Elíptica Studio
Illustration:José Bordón
Media
One Love
Creative Studio:Framestore, La
Managing Director:James Razzall
Director Of Production:Bethan Thomas
Flame Lead:Humberto Reynaga
Design Director:Anthony Gibbs
AFX Artists:David Quiray, Will Golladay
Senior Colour Producer:Andrew McClintock
Senior Colourist:Beau Leon
Senior VFX Producers:Morgan MacCuish, James Alexander, Bomyee Hwang
After a report that it allowed advertisers to seek out users interested in topics like “Jew hater,” Facebook also removed self-reported targeting fields.
Naomi Campbell sings karaoke on the streets of Tokyo for H&M’s autumn/winter fashion campaign.
And in Legend’s latest role, the singer/songwriter plays a guy bugging a mom trying to enjoy her yoga class. His comments become increasingly odd as he is fed lines from her kids behind the scenes. Yet the mom holds her cool — and her poses. Only in the end is it clear that Legend is there to promote Capri Sun.
Sugar-sweetened drinks are leading sources of added sugars in Americans’ diets, according to the U.S. Centers for Disease Control and Prevention, which says 63% of kids drank such beverages on a given day from 2011 through 2014.
Still, Capri Sun isn’t eliminating adding sugar from every line, saying it doesn’t want to cut out consumers who want those drinks in general or for certain occasions. There are now seven different Capri Sun drinks. Why so many? Capri Sun hopes to target a mix of parents, from those who want 100% juice for younger kids to others who only want to serve organic products. The main sugar-sweetened Capri Sun juice drink is still the brand’s top seller.
DesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
Advertising Agency: Autumnwinter Communications & Design
Chief Creative Officer / Copywriter: Karan Rawat
Production House: Springsummer
Art Director: Suhas Panchal
Senior Visualizer: Ishan Meher
Photographer: Manish Sampat
Client Servicing: Janhavi Madkaikar, Namrata Valecha
Artwork / Photoshop: Naresh Berde
Line Producer: Martin Stanek
The post Intigriti by Autumnwinter appeared first on DesiCreative.
As a UN Ambassador, digital feminist and a fashion influencer with over 8 million fans, Xenia Tchoumi believes having a strong voice is key to engaging with consumers in an era of ever-decreasing attention spans.
There are few things more transformative than changing the way we view ourselves.
Technology editor Emily Tan shares her top picks of tech innovation in action.
Apple’s new ARKit has the potential to turn our phones into truly interactive windows on the world around us.
The World Federation of Advertisers, in partnership with Campaign, is on the hunt for the world’s
top marketer.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
