O encerramento da exposição Queermuseu, do Santander Cultural de Porto Alegre, tem muitos recortes para conversar, o mais polêmico deles a atitude do MBL frente as artes expostas. O Mamilos é veementemente contra as táticas usadas por esse grupo e justamente por isso não vai permitir que ele paute nossa agenda. Escolhemos então falar sobre […]
> LEIA MAIS: Mamilos 120 – Arte: para que serve?
Os primeiros shows do Rock in Rio 2017 começaram a rolar nessa tarde de sexta-feira, 15, e um dos pontos já observados são as instalações de TOMIs pela Cidade do Rock. Os painéis trazem informações sobre shows, transporte e tudo o que é fundamental para o público conferir ou tirar dúvidas durante o evento. Há […]
> LEIA MAIS: Rock in Rio aposta em TOMIs para ajudar público e evitar filas
“Cut it out before it goes to far” is a campaign created for the Spanish Ministry of Ministry of Health, Social Services and Equality, to fight against gender violence in adolescent population. For the first time it is aimed at both sexes and is designed to be adapted to the networks used by adolescents.
UberPool presents a rare opportunity to talk to another human. Unfortunately, most riders ignore the other passenger(s) and elect to stare at their phone instead. UberLink gets riders off their phones and engaged in real conversation. For a real reason: networking.
While swimmers compete with their heads down in the water, they can’t see the crowd. As a retirement salute to Michael Phelps, Under Armour assembled the largest crowd wave of all-time. This one he could see.
This Sunday, Apple will debut “Roll,” the first Apple Watch 3 film to hit broadcast airwaves in follow-up to Tuesday’s keynote announcement.
Roll highlights the innovative Apple Watch Series 3 with cellular that is revolutionizing the way we listen to and stream music. For decades, music has been an important part of Apple products dating back to the very first iPod and iTunes experience. Tuesday’s announcement marked a cornerstone in the evolution of music streaming as consumers will soon have the ability to stream up to 40 million Apple Music songs wirelessly from their wrist.
Versatile skateboarder Kilian Martin captures the liberating feeling of being carried away by the music with the freedom to skate amidst the chaos of a crowd. In sync with the track “Misbehaving” by Labrinth, Kilian’s gravity-defying moves depict the unencumbered feeling users can now experience by streaming music without wires or a physical tether through Apple AirPods and the all-new Apple Watch Series 3.
-W+K launched this “I Love You” spot to promote the Samsung Galaxy Note8 (video above).
-On that note, Dublin-based creative agency Guns or Knives somehow transformed a bridge into a harp?
-WPP is merging five of its brand consultancies and design agencies to form a new global brand agency.
-Won’t someone please think of the Instagram influencers?
-The newly created Omnicom Precision Marketing Group named Doug Worple as the new CEO of Proximity Worldwide and Mike Dodds as its global president.
-Hill Holliday launched its first campaign for Party City.
-Content studio Madison + Vine hired four new commercial directors: Jack Driscoll, Jack Naylor, Joylon Watkins and Jesse Harris.
Turns out the ability to target specific bigotries is more widespread than first thought. But it also turns out advertisers aren’t all that interested in deliberately reaching anti-Semites.
On Friday, two more media outlets uncovered the ability for advertisers to target groups of people based on racist interests, this time on Google and Twitter. Racist-inspired ad targeting had first been discovered on Facebook on Thursday by investigative journalist group ProPublica.
Internet outrage aside, most advertisers are not surprised by this darker side of ad targeting. While ugly, targeting racists isn’t as much of a risk for brands as having their ads show up on racist websites through automated media buying, which is the typical brand safety concern with online ads.
McDonald’s Japan took a series of hits starting in 2014 that threatened to crack its Golden Arches: a supplier was selling expired chicken, a human tooth was found in french fries and a child was injured by a plastic shard inside a sundae.
Sales plummeted to their lowest since the company went public in 2001, and the chain closed hundreds of restaurants. McDonald’s Corp. in the U.S. said it was considering selling its 49.9 percent stake in the Japanese company as losses piled up.
“I remember thinking at that time: ‘McDonald’s is over,”‘ said Ichiro Fujita, a Torrance, California-based consultant who helps bring foreign restaurant brands to Japan. “A lot of people even said they might need to change the name because the image was so bad.”
Though the state of the worldimmigration, health care, politicsmight seem scary enough, the actual spook fest of Halloween is next month. Party City is taking advantage of the timing of the Oct. 31 holidayits most lucrative sales periodto debut its new rebranding campaign. The “Oh, It’s On” work is the first from Hill Holliday since since Party City brought on the shop as lead agency in April, succceeding Zimmeran. Party City spent $38.3 million on measured media in the U.S. last year, according to Kantar Media.
In two new 30-second spots airing this week, Party City explores the spirited aspects of Halloween for both kids and adults. One ad pits neighbors against one another competing for better decorations; another prepares children for “maximum candy effect.” The new tagline, however, is meant to be applicable to events beyond Halloween as Party City broadens its scope.
“We all have those moments that ‘Oh, it’s on!,’you get an invitation, get dressed up for bit parties or small partiesyou’re getting ready to do something exciting,” says Pat Duncan, senior VP of marketing and chief digital officer of Rockaway, New Jersey-based Party City. “Halloween is definitely our Christmas, our biggest time of the year, but we also have an everyday business and we needed a campaign that could speak to all of those times of the year.”
(TrendHunter.com) When you think of tiny houses, you probably think of highly compact dwellings that either work for young professionals or couples, or perhaps function as vacation get-aways, but New Frontier Tiny…
At Fox, Mr. Madden helped develop shows like “The Americans” and showed a preference for grittier dramas.
Graydon Carter’s exit means the Vanity Fair editorship is up for grabs.
A Cinemateca Brasileira anunciou nesta sexta-feira (15/09) que “Bingo: O Rei das Manhãs” foi o filme selecionado para concorrer pelo Brasil ao Oscar 2018. “Bingo” se destacou em meio a 23 outros filmes. A seleção foi feita pela inédita parceria entre Cinemateca Brasileira e a Academia Brasileira de Cinema, tentando evitar polêmicas como no ano passado, quando […]
> LEIA MAIS: “Bingo: O Rei das Manhãs” é o filme brasileiro que vai disputar o Oscar 2018
Para a divulgação da próxima temporada de “Stranger Things”, a Netflix apresentou alguns cartazes inspirados em filmes clássicos dos anos 80. Os cartazes são lançados junto com a tag #StrangerThursdays, ligando o cartaz a um dos episódios da primeira temporada, como uma espécie de “remember” para refrescar a memória dos espectadores e prepará-los para os novos […]
> LEIA MAIS: “Stranger Things” se inspira em cartazes de filmes clássicos dos anos 1980
Embaixador da marca, ator reflete sobre produtores de café colombianos “The Choices We Make”
> LEIA MAIS: George Clooney narra a jornada do café em nova campanha da Nespresso
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