Hasta La Creative!

Print
DHL

With this direction, we wanted to hit 2 birds with 1 stone. We wanted to highlight the spirit of Ramadan, tying it into DHL – a global band. At the same time, our DHL client also wanted to promote a special Ramadan offer. With all that in mind, we decided to tie everything together by communicating with our audience that Ramadan is truly global, and that they can send their loved ones abroad some Ramadan love and spirit, with the help of DHL and their special promotion. This is why the visuals simply showcase very traditional, Ramadan elements dispersed around various places, around the world.

DHL Sends You Ramadan

Advertising Agency:Kijamii, Cairo, Egypt
Art Director:Ahmed Moheeb Yehia
Copywriter:Mary Aravanis
Graphic Designer:Mohamed Osama
Senior Account Manager:Ghada El-Emam
Account Executive:Marise Melek

Film
Uber

UberPool presents a rare opportunity to talk to another human. Unfortunately, most riders ignore the other passenger(s) and elect to stare at their phone instead. UberLink gets riders off their phones and engaged in real conversation. For a real reason: networking.

Advertising School:Miami Ad School, Miami, USA
Creative Director:Jerrod New
Art Directors:Frank Hammar, Julio Sanchez
Copywriter:Dave Adams

Print
Sigortam Net

Advertising Agency:Tribal, Istanbul, Turkey
Executive Creative Director:Arda Erdik
Creative Director:Basar Bellisan
Art Director:Aybars Gürlü
Copywriter:Arda Erdik, Alican K?l?ço?lu, Yasin Abayli
Illustrator:Aybars Gürlü

What better way to kick off the inaugural issue of Campaign’s monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses “the way things used to be”…

In the rush to proclaim the power of automated intelligence and big data, are the creative industries glossing over the fact that ‘always on’ hasn’t actually led to an increase in productivity?

The cream of the digital marketing world once again descended on Cologne, Germany, for Dmexco, the annual two-day conference and exhibition that brings together the latest innovations and the talking points dominating the industry. Here’s what went down.

As another week passes, we draw another step closer towards global face culture, says the Futuremade founder.

Snapchat has blocked Al-Jazeera’s Discover publisher channel in Saudi Arabia because the authorities claimed it violated local laws.

Havas has acquired social media and digital shop The 88, bringing on Harry Bernstein, founder and chief creative officer, as chief creative officer of the New York office.

Bernstein succeeds Toygar Bazarkaya, who until mid-April was chief creative officer of the Americas and chairman of the Global Creative Council for Havas Worldwide and led creative for New York, says Jason Peterson, chairman and chief creative officer of Havas Creative U.S.

All 48 of Bernstein’s staffers will join Havas New York, and The 88 name will dissolve with the acquisition. Bernstein will report into Peterson. The duo previously worked together at Berlin Cameron.

Continue reading at AdAge.com

A music magazine whose influence stretched beyond entertainment and into the world of politics could elevate a career with its cover.