Channel 4 has teamed up with the Royal National Institute of Blind People (RNIB) and brands O2, Amazon Echo, Freeview, Paco Rabanne and Specsavers, for an entire ad break that attempts to convey the impaired vision of people with sight loss.
Publicis Groupe is introducing a new regional structure that will give executives responsibility across all of its disciplines and has charged Steve King with running the UK.
Campari has set up a narrowboat on Regent’s Canal to attract more drinkers to the Italian aperitif brand and tap into its design heritage.
The collective vision of fusing programmatic, tech and creativity remains a dream at this year’s Dmexco
Guinness tells the story of modern-day cowboys defying gang violence in Los Angeles in the next chapter of its “Made of more” campaign.
Anheuser-Busch InBev will urge Mexicans who plan to cross the border into the U.S. to become undocumented workers to stay — and become small business owners running beer stores.
AB-owned beer giant Grupo Modelo was looking for a way to turn Modelorama, its neglected retail chain, into a powerful national brand when Donald Trump’s rants about building a wall between the U.S. and Mexico struck a chord.
“We said ‘that’s a great opportunity,'” says Daniel Haskell, business unit head of Modelorama. “Why don’t we launch the brand through an initiative that lets people know in an impactful way that they don’t have to go to the other side of the wall to find opportunity?”
Also: If you’ve been wondering what all those mysterious “Netflix is a joke” ads were about, the company delivered the punch line during the Emmys, as Ad Age’s Jeanine Poggi writes.
Coke’s new approach
The Coca-Cola Co. still gets 70% of its global business from carbonated beverages, though times are changing, and a lot of consumers want healthier options. As Ad Age’s E.J. Schultz reports, Coca-Cola has a new corporate branding campaign out, and the focus is definitely not on cola. A U.S. TV spot that aired on NBC’s “Sunday Night Football” says the company makes “more than our name suggests,” showing brands including Honest Tea, Odwalla juice and Smartwater. There are plenty of nature shots, and one of the people spotlighted is a hydrologist who works on water sustainability for the company. The strategy seems to line up with something the company’s new CEO James Quincey has said: “The company needs to be bigger than our core brand.”
If you want your Super Bowl ad to be a success, less is sometimes more. Don’t, for example, include both a puppy and a cute kid. For automakers, featuring children works best, while animals perform especially well for food and beverage brands.
NBC is taking these finding outs to potential Super Bowl LII advertisers starting this week as it looks for ways to alleviate some of the increased pressure marketers have felt when it comes to Super Bowl creative.
“Creative anxiety is the single biggest factor in keeping people from advertising in the Super Bowl,” says Dan Lovinger, exec VP of advertising sales, NBC Sports Group. For marketers who don’t make USA Today’s Ad Meter, which has long been seen as the ultimate barometer for success, there can be a feeling of failure, he says.
Anheuser-Busch InBev will urge Mexicans who plan to cross the border into the U.S. to become undocumented workers to stay — and become small business owners running beer stores.
AB-owned beer giant Grupo Modelo was looking for a way to turn Modelorama, its neglected retail chain, into a powerful national brand when Donald Trump’s rants about building a wall between the U.S. and Mexico struck a chord.
“We said ‘that’s a great opportunity,'” says Daniel Haskell, business unit head of Modelorama. “Why don’t we launch the brand through an initiative that lets people know in an impactful way that they don’t have to go to the other side of the wall to find opportunity?”
Online
Huawei
To launch the Huawei p9 lite 2017 we created an interactive music video album from Facebook, exclusive to see joining 3 cell phones.
Advertising Agency:Ingenia, Lima, Peru
Creative Director:Andrés Narvarte
Art Director:Joaquín Agurto
Copywriters:Philyp Cáneva, Rafael Nugent
Designers:Jean Pierre La Portilla, Lu Obregón
Account Director:Silvana Naranjo
Planners:Andrés Meza, Mario La Rosa
Account Executive:Luis Romero
Social Media:Rafael Nugent
Print
Save The Children
Published on September 8th – International Literacy Day. Part of Save the Children’s ‘Save their Childhood’ campaign, the print ad refers to Romania’s app. 282,000 children in danger of not being able to begin or continue their school education.
Advertising Agency:FriendsTBWA, Bucharest, Romania
Creative Director:Sorin Tranca
Group Creative Director:Vladi Paunescu
Art Directors:Mario Niculae, Fesus Barna
Copywriter:Marian Oprea
Print
Duracell
Duracell is an American manufacturing company that produces batteries and smart power systems. These visuals express the idea that power is a vector of pleasure and that DURACELL embodies this promise. No electric objects have been staged in this campaign to leave room for sports accessories that evoke action and power.
Advertising Agency:Muchimuchi, Paris, France
Creative Director:Nicolas Dondina
Art Director:Nicolas Dondina
Copywriter:Poquelin Pharell
Photographer:Istock
Print
Philharmonie de Paris
No limits to music.
Advertising Agency:BETC, Paris, France
Chief Creative Officer:Remi Babinet
Creative Directors:Francis De Ligt, Nathalie Dupont
Art Director:Nicolas Prado
Copywriter:Clara Lafuente
Art Director Assistant:Audrey Coffignot
Traffic:Elise Herfort
Art Buying:Christine Lefers
Photographer:Paul Martin
Print Producer:Florence Douaud
Film
TransParking
Everything is possible, when you have a dream. Here we are in the mid 90-ties, working hard with a father and his daughter, trying to find their place in their world and she … won’t stop dreaming.
Executive Creative Director:Ewelina Bukowska
Creative Director:Grzegorz Górecki
Art Director:Grzegorz Górecki
Associate Creative Directors:Szymon Knychalski, Micha? Alzao
Photographer:Marcin Podgórny
Operator’s Assistant:Daniel Skrzyniarz
Makeup:Olga Zi?ba
Colour Correction:Tomasz Fr?szczak
Key Grip:Tomasz Fr?szczak
Cast:Mia Kubicka, Lukasz Lubicki, Iwona Blecharczyk
Print
Vodafone
New Vodafone 4.5G. Twice the speed.
Advertising Agency:GreyUnited, Milan, Italy
Chief Creative Officer:Christopher Jones
Executive Creative Director:Roberto Battaglia
Senior Art Director:Edwin Herrera
Senior Copywriter:Livia Cappelletti
Account Director:Paola Petruni
Photographer:Bruno Ruggiero
Print
WakeApp
The texture of Paraguayan buses are quite particular, colorful and easy to recognize for everyone.
We developed a graphic campaign taking this observation as starting point to communicate an app that allow people to sleep on the bus without fear of falling asleep.
Keep sleeping after you wake up.
Advertising Agency:Nasta WPP, Asuncion, Paraguay
Executive Creative Director:Oscar Canabal
Creative Director:Rodrigo Villamayor
Art Director:Daniel Arzamendia
Copywriter:Mario Hannich
Graphic Designer:Pite Mosteiro
Additional Credits:Laura Mandelik
Film
Road Safety Authority Ireland
Motorcyclists are 6 times more likely to be killed on or roads than any other road user.
Why? Well, there’s a rebellious streak in them, they like going fast, and they absolutely hate being told what to do. That’s why they ride a bike in the first place.
This spot examines what it means to hate being told what to do. And if you won’t take it from us, take it from those who’ve lost their lives on two wheels before you.
Advertising Agency:Irish International BBDO, Dublin, Ireland
Creative Director:Dylan Cotter
Art Director:Clayton Homer
Copywriter:Dillon Elliott
Director:Siri Bunford
Production Company:Knucklehead
Producer:Matthew Browne
DoP:Martin Hill
Editor:Adam Rudd, Final Cut
Sound Designer:Rich Martin, Envy
Account team:Ken Kerr, Dave Power
Film
Glad
This spot for Glad garbage bags uses a long, very awkward hug to show just how much garbage collectors appreciate a garbage bag that doesn’t break.
Advertising Agency:FCB, Toronto, Canada
Chief Creative Officers:Jeff Hilts, Nancy Crimi-Lamanna
Group Creative Director:Noel Fenn, Matt Antonello
Art Director:Noel Fenn
Copywriter:Matt Antonello
Directors:Perlorian Brothers
Production Company:Soft Citizen
Film
INSTAGRAM
2017 marks the 200th year of Parkinson’s research and, unfortunately, we are no closer to finding the cure than we were before. This is because of research. There needs to be more of it and that can only be done with funding.
So how do we get millennials to care about Parkinson’s research funding using Instagram’s boomerang feature?
Advertising School:Miami Ad School, Mumbai, India
Copywriters:Deep Chhabria, Rohit John, Dhanush Paramesh
Art Director:Adithya Venugopal
Print
Peugeot
Kijamii launched an integrated marketing campaign for client Peugeot Egypt; by the name “Peugeot for all times”, the campaign aims to nurture the brand loyalty by featuring three cars from three different eras, nostalgically hammering on local insights that are related to each generation.
Advertising Agency:Kijamii, Cairo, Egypt
Art Director:Ahmed Morshedi
Copywriter:Yomna Zahran
Photographer:Omar Ehab
Digital Retoucher:Mohamed Dakhaly
Producer:Gehad Abo Shady
Project Manager:Rana Zaki
Stylist:Maram Mohamed Salah
Account Manager:La Reine Heikal
Senior Account Manager:Ghada El-Emam
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