Hasta La Creative!

Rolling Stone co-founder Jann Wenner is putting his majority stake up for sale, ready to relinquish control of the magazine that has stood for the bible of pop culture since the late 1960s.

The magazine, known for cutting-edge music, political and cultural reporting, is the latest publication to give in after years of losing advertising and readership to nimbler online alternatives. Last month, the Village Voice, New York’s alternative weekly, closed down its print edition.

When Wenner Media LLC sold a 49 percent stake in Rolling Stone to Singapore-based BandLab Technologies in September 2016, it was the first time Wenner had admitted an outside investor. The deal was an opportunity to take the brand into new and different markets, Gus Wenner, the company’s digital chief, said at the time.

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Another video features a man struggling to leave a sirloin on a bed of asparagus behind in the woods, bemoaning, “Don’t you get it? I don’t want you anymore.”

Chili’s is also sharing recipes on Pinterest and elsewhere for more than 20 items being cut so that so people can make the dishes at home.

After the goodbye moment, Chili’s plans to advertise its updated menu starting Oct. 2.

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Consumers are increasingly having difficulty understanding the differentiating features of leading brands. The marketplace is more cluttered than ever, and meaningful innovation is harder, costlier and riskier. In the eyes of consumers, shelves are filled with look-alikes, leaving the door wide open for “disruptor” brands to storm in and grab market share.

The evidence about this is clear. The WPP/Kantar Millward Brown BrandZ study of leading brands in all categories shows that the average rating of clarity about a brand’s value proposition is down by one-third since 2008, when the financial crisis began.

This isn’t surprising. The aggregate number of ads tracked by Kantar Media is up 120% since 2008, while the time consumers spend with all media, as tracked by eMarketer, is up only 17.5%. Marketers are outstripping the capacity of consumers to keep up by nearly seven-fold.

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Dani Reiss, who runs Canada Goose Holdings Inc., used to be so anti-logo that he would cut the little crocodiles off his Lacoste shirts. Today, a prominent North Pole crest is emblazoned on the shoulder of each parka his company makes, enhancing their cachet with consumers as Amazon.com Inc.’s shadow looms large over the traditional retail landscape.

“I didn’t like brands, which is very ironic I realize given our large logo,” Reiss said in an interview from Canada Goose’s Toronto head office. “What I learned when I started working here was that the stories behind these products were phenomenal, the reputation we had built was phenomenal, anybody who knew about it really liked itbut nobody knew about it.”

Canada Goose turns 60 this year, but as a hot consumer brand it’s a relative youngster. After selling through wholesalers for most of its history, it’s only just beginning to roll out its direct-to-consumer strategy. The company is doing this in the midst of a growing threat from Amazon and declining mall traffic, giving it the ability to tailor its approach to the changing retail reality. Its strategy: rapid growth of e-commerce bolstered by a few flagship stores that Reiss says will help close the 15-point profit margin gap with its luxury peers.

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Film
Camden Town Brewery

Advertising Agency:The Garage Soho, London, United Kingdom
Founder:Sir John Hegarty
Creative Director:Sir John Hegarty
Writer:Sir John Hegarty, Neil Patterson
Creative Project Manager:Moira Rizopoulos
Production:Matt Lee
Director:Stella Scott
Executive Producer:Sarah Marcon
Producers:Agnes Szyperek, Selena Cunningham
Production Manager:Frank Hanrahan
DoP:Vanessa Whyte
Post Production:Wolves
Flame Artist:Jon Hollis
Grader:Vic Parker
Sound Design:Factory
Sound Engineer:Mark Hills

Print
Google

This is a print campaign for Google’s search engine and the challenge is to make a campaign without any copy. The idea is that we have too many things to learn and to solve every day and that the Search bar is literally a tool in your toolbox to help you complete your tasks, solve your problems and to answer your questions.

Advertising Agency:Miami Ad School, New York, USA
Art Director:Shinyee Seet
Instructor:Indrajeet Chandrachud

Film
Playboy

Advertising Agency:Leo Burnett Paris, France
Creative Director:David Martin
Art Directors:Rémi Lascault, Thomas Defert
Copywriters:Oliver Mille, Kevin Fines
Tv Producers:Nelly Cohen, Antoine Grujard
Account managers:Stephane Billard, Aimée Sineux
Director:Ben Briand
Chief Cameraman:Rik Zang
Producer:Alexis Bensa
Production Manager:Thomas Le Peutrec
Post Production Image:Moonwalk, Nightshift
Post Producer:Nightshift
Film Editor:Léo Gatelier, Eymeric Nicolas
Sound Producer:Gregoire Musso
Sound Studio:Benzene, Prodigious
Music Artist:The Himalayas
Composers:Joseph Williams, Michael Griffiths, PRS
Publishers:Joseph Williams, Michael Griffiths, PRS

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Wunderman has promoted chief technology officer Stephan Pretorius to the newly-created position of UK group chief executive.