Sep
29
Sep
29
Art Fund: Perfect Work of Art?
Posted in: Uncategorized
What is the perfect work of art? Is it by Rodin or Rothko? Is it a painting or a sculpture? More blue than red? Does it have a cat in it? Fred Rowson and 101 Agency, asked eight individuals over the course of a day at Dulwich Picture Gallery. Turns out one work of art can’t please everyone! See everything with Art Fund’s National Art Pass.
Sep
29
Lexus: Ready for the Incredible
Posted in: Uncategorized
The New Lexus LC has been the official car of Venice 74th International Exhibition of Cinematic Art.
Sep
29
Friday Morning Stir
Posted in: Uncategorized-Snoop Dogg is everywhere. For example, he’s all over barrettSF’s new campaign for WWE 2K18.
-Gyro executive creative director Kash Sree says “just about every creative I know” is an asshole.
-On that note, an anonymous media agency exec asks Digiday, “Am I just some asshole touching this dumb wall?” Yes. Yes, you are.
-Oh also, Cannes Lions chairman Terry Savage got pretty cagey when Best Media Info asked him about that embarrassing WPP email chain.
-Belgrade-based Art Director Djordje Djukanovic had his own take on the Saudia Arabian female drivers story.
-Toys ‘R’ Us is up for a rebranding right after filing for Chapter 11.
-Taco Bell and Forever 21: two great tastes that taste great together!
–Kim DiNapoli, former of Ogilvy Chicago, will lead FCB’s experiential practice FCBX.
Sep
29
Twitter VP Daisley warns 'stress is killing our ability to be creative'
Posted in: UncategorizedStress is killing our ability to be creative, Bruce Daisley, EMEA vice-president at Twitter, has warned.
Sep
29
Accenture hints at further marketing services expansion
Posted in: UncategorizedAccenture’s global boss has hinted at further expansion in the ad industry, telling investors he is “very excited about the next generation of marketing services we might launch” in 2018.
Sep
29
How Legacy Brands Are Competing With the Disruptors
Posted in: Uncategorized
As any Boomer will tell you, one of the few benefits of aging is that what you lose in speed, you make up for in wisdom. When you can anticipate changing needs and conditions, you don’t have to scramble to keep up with them.
Perhaps that’s why C Space’s latest research indicates that the companies that act more human outperform the market, regardless if they are relative newcomers (Tesla, CrossFit), tech-driven, 21st century brands (Netflix, Amazon), or older brands in traditional industries (USAA, L.L. Bean, Olay, Kraft). The legacy companies on this year’s list, in particular, illustrate the importance of marrying heritage with a commitment to constant innovation.
Traditional media companies provide a case study in the consequences of not evolving with empathy for their customers. The media industry, already in a tailspin, wasn’t helped by a grueling election cycle, which undoubtedly had many consumers tuning out news in favor of their next Netflix binge-watching session. It’s clear that traditional media companies, in an era of partisan and “fake” news, have lost credibility with consumers.
Sep
29
Your Friday Wake-Up Call: Ikea Embraces the Gig Economy, Uber Gets Altruistic
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: It’s always been the worst part of the Ikea experience, and now do-it-yourself assembly could be a thing of the past. The Swedish home goods giant is buying TaskRabbit, which matches people who need odd jobs done with freelancers who can do them, reports The Wall Street Journal.
Ikea, in addition to what hopefully will be putting people out of their misery, wants to “learn from Task Rabbit’s digital expertise,” the paper reports. The deal is expected to close in October.
Food fashion is a thing
Sep
29
MIT professor calls for emotion-reading computers to 'help humanity'
Posted in: UncategorizedAs computers get better and better at reading human emotion, we have to focus on using that technology to make lives better, MIT professor Rosalind Wright Picard said.
Sep
29
Schweppes creates alchemy experience for London Cocktail Week
Posted in: UncategorizedSchweppes, the soft drink brand owned by Coca-Cola, is creating a secret pop-up bar at London Cocktail Week encouraging people to find out about the world of alchemy.
Sep
29
Harbour: what's the real story?
Posted in: UncategorizedThe benefit of working with independent, specialist agencies with integrated thinking and output is the best of all worlds.
Sep
29
Why one independent agency is sponsoring a women's football team
Posted in: UncategorizedIt’s time for the agency to put its money where its mouth is, says Creature of London’s chief executive.
Sep
29
Tia Maria's coffee cocktail pop-up returns for London Cocktail Week
Posted in: UncategorizedTia Maria is setting up a coffee cocktail bar in Spitalfields Market next week.
Sep
29
Technics explores Scandinavia through the sound of summer
Posted in: UncategorizedHi-Fi audio brand Technics sent a team of Swedish sound enthusiasts around Scandinavia to capture the essence of some of its loveliest locations.
Sep
29
Why the 2007 financial crash changed marketing forever
Posted in: UncategorizedWhat’s changed for FMCG marketers a decade on from September 2007 when the credit crunch started to bite? The Brandgym global managing partner Jon Goldstone, who has held senior marketing roles at PepsiCo, Premier Foods and Unilever, offers some personal observations.
Sep
29
Barclaycard teams up with Timex to launch contactless watch
Posted in: UncategorizedBarclaycard’s bPay has partnered with Timex to create a contactless payment watch.
Sep
29
Magazines more trusted than social media in UK
Posted in: UncategorizedSeven in 10 Britons trust magazine media over social media, a study by MediaCom North and Magnetic has found.
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