Sep
29
Your Friday Wake-Up Call: Ikea Embraces the Gig Economy, Uber Gets Altruistic
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: It’s always been the worst part of the Ikea experience, and now do-it-yourself assembly could be a thing of the past. The Swedish home goods giant is buying TaskRabbit, which matches people who need odd jobs done with freelancers who can do them, reports The Wall Street Journal.
Ikea, in addition to what hopefully will be putting people out of their misery, wants to “learn from Task Rabbit’s digital expertise,” the paper reports. The deal is expected to close in October.
Food fashion is a thing
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