TBWAParis makes some of the most visually striking McDonald’s advertising anywhere, and its latest campaign might be its most artful so far. The agency got French sculptor Olivier Favart to create intricate light installations resembling three menu items–the Big Mac, french fries and sundae. Then, Helmut Stelzenberger photographed them with a bokeh effect, which blurs…
Duncan Painter, CEO of Ascential, the parent company of the Cannes Lions Festival of Creativity, has been on a listening tour since the festival ended in June, gathering feedback from the industry about what can be improved going forward.
Ad Age talked with Painter about some of the industry’s gripes about Cannes, such as affordability and relevance, as well as Publicis Groupe’s decision to pullback from the festival for a year. He also discussed a new award category being introduced in 2018.
This interview has been lightly edited for flow and readability.
Late-night host Jimmy Kimmel emerged as one of the most passionate and reasonable voices on healthcare reform in May in the wake of his son’s birth and an attendant health crisis that saw the newborn undergoing emergency open-heart surgery to repair a life-threatening heart defect. The YouTube clip of his emotional monologue ran up more than 11 million views and became a talking point in D.C. among those involved in the healthcare debate. In fact, one politician, Sen. Bill Cassidy of Louisiana, coined the phrase “the Jimmy Kimmel test” in an interview with Kimmel to define what he personally would demand of healthcare-reform legislation.
On last night’s “Jimmy Kimmel Live,” Kimmel reminded viewers of the definition of that test: “No family should be denied medical care, emergency or otherwise, because they can’t afford it.” He then systematically took apart the new Obamacare-repeal bill that Senators Cassidy and Lindsey Graham have come up with, pointing out that it not only fails the Jimmy Kimmel test, but doesn’t even meet other basicsincluding outlawing discrimination against people with preexisting conditions and prohibiting lifetime caps on insurance benefitsthat Cassidy previously said he would require of any healthcare-reform bill he’d be willing to support. “This guy, Bill Cassidy, just lied right to my face,” Kimmel said.
He also slammed the lack of open hearings and general secrecy surrounding “this scam of a bill” and the politicians who are trying to rush it to passage. “Healthcare is complicated. It’s boring. I don’t want to talk about it. The details are confusingand that’s what these guys are relying on. They’re counting on you to be so overwhelmed with all the information, you just trust them to take care of you. But they’re not taking care of you, they’re taking care of the people who give them money, like insurance companies. And we’re all just looking at our Instagram accounts, liking things, while they’re voting on whether people can afford to keep their children alive or not.”
Meet Roberto. He may be good at his job, but he is not hip. He is not a millennial. He is the kind of guy who does not work from home, because there’s either home or the office. No home-office.
Hey Belgium– security abroad is your problem, because those problems eventually show up right on your front door.
People were really bummed when Burger King discontinued their beloved chicken fries. So bummed that people asked rhetorically if they would have to travel back in time to get them.
Syncsmith is delighted to formally announce and more importantly welcome the extra-ordinary talents of Simon Pyke to their rapidly expanding audio synchronisation business. Simon joins the Bristol based venture
Nigel Standford is an electronic musician who blends music and science.
It’s 2017 and Americans are more divided than ever. Actually, Americans have been more divided than ever. And The Undivided has a lofty aim to do something about that.
Vogue publishing director Stephen Quinn is to retire at the end of the year after more than a quarter of a century at the helm of the Condé Nast fashion bible.
O diretor deixa “Liga da Justic?a” para trás e lança curta com ajuda da família
> LEIA MAIS: Novo filme de Zack Snyder foi filmado inteiramente com iPhone
Executing one of the biggest ad reveals to date, FCB New York launches a two-part campaign platform for Amtrak entitled “Break the Travel Quo,” highlighting the frustrations associated with air and car travel, and causing consumers to rethink their travel options. From its inception, the campaign set out to offer consumers insight on how Amtrak travel alleviates the usual pain points of air and car travel, such as baggage and seating restrictions, limited cellular and Wi-Fi access, and traffic, to name a few. The integrated multi-platform campaign includes digital, radio and outdoor advertising, and stands to be a long-running platform for the brand.
Executing one of the biggest ad reveals to date, FCB New York launches a two-part campaign platform for Amtrak entitled “Break the Travel Quo,” highlighting the frustrations associated with air and car travel, and causing consumers to rethink their travel options. From its inception, the campaign set out to offer consumers insight on how Amtrak travel alleviates the usual pain points of air and car travel, such as baggage and seating restrictions, limited cellular and Wi-Fi access, and traffic, to name a few. The integrated multi-platform campaign includes digital, radio and outdoor advertising, and stands to be a long-running platform for the brand.
Executing one of the biggest ad reveals to date, FCB New York launches a two-part campaign platform for Amtrak entitled “Break the Travel Quo,” highlighting the frustrations associated with air and car travel, and causing consumers to rethink their travel options. From its inception, the campaign set out to offer consumers insight on how Amtrak travel alleviates the usual pain points of air and car travel, such as baggage and seating restrictions, limited cellular and Wi-Fi access, and traffic, to name a few. The integrated multi-platform campaign includes digital, radio and outdoor advertising, and stands to be a long-running platform for the brand.
Executing one of the biggest ad reveals to date, FCB New York launches a two-part campaign platform for Amtrak entitled “Break the Travel Quo,” highlighting the frustrations associated with air and car travel, and causing consumers to rethink their travel options. From its inception, the campaign set out to offer consumers insight on how Amtrak travel alleviates the usual pain points of air and car travel, such as baggage and seating restrictions, limited cellular and Wi-Fi access, and traffic, to name a few. The integrated multi-platform campaign includes digital, radio and outdoor advertising, and stands to be a long-running platform for the brand.
Today, people live to eat. In such times where there is widespread obesity and the number of diseases increase with people’s age, we decided to sensitize people about their unhealthy eating habits. We showed people the unhealthy parts of their regular diet and replaced them with more wholesome food options that they could move to.
VLCC Diet Plans guide you to those healthier options with their unique diet plans. Enroll today and start to ‘Eat Right’ to get on with good health.
Today, people live to eat. In such times where there is widespread obesity and the number of diseases increase with people’s age, we decided to sensitize people about their unhealthy eating habits. We showed people the unhealthy parts of their regular diet and replaced them with more wholesome food options that they could move to.
VLCC Diet Plans guide you to those healthier options with their unique diet plans. Enroll today and start to ‘Eat Right’ to get on with good health.
Today, people live to eat. In such times where there is widespread obesity and the number of diseases increase with people’s age, we decided to sensitize people about their unhealthy eating habits. We showed people the unhealthy parts of their regular diet and replaced them with more wholesome food options that they could move to.
VLCC Diet Plans guide you to those healthier options with their unique diet plans. Enroll today and start to ‘Eat Right’ to get on with good health.
-BETC Paris launched a spot celebrating Paris being selected to host the 2024 Olympic and Paralympic Games (video above).
-Figliulo & Partners is teaming up with Broad City‘s Abbi Jacobson to put on “the first live, social media-enabled comedy festival at 35,000 feet” for Virgin Atlantic.
-Translation tips off the new season with the latest in its “This Is Why We Play” campaign for the NBA.
-Samsung Electronics America chief marketing officer Marc Mathieu‘s message to agencies, regarding influencers: Be afraid, be very afraid.
-Campaign celebrates the “Best Use of Animation” in the latest of its “100 Years of Ads” installments.
-Ogilvy & Mather New York group creative director John Long lists “10 reasons why creatives should start working with a pen and paper.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
