Sep
20
Sep
20
Du Pareil au même: #KIDSREVENGE
Posted in: Uncategorized
What if we let children decide for their parents?
Children, they don’t decide on anything, especially when it comes to clothes. Du Pareil Au Même and their agency les Gaulois have thought up an experiment where the roles are reversed.
For one day, children are going to dress their parents as they wish. The goal of this experiment is to raise awareness among parents that their children are entitled to their own tastes and would like to have more freedom to dress the way they want.
Three parents and their children took part in this experiment which will be aired on social media on…
Other parents and children are asked to do their own experiment and share it.
#KIDSREVENGE, a viral social challenge that puts parents in their place and gives back children’s freedom.
Sep
20
Café Copacabana: Do drink and drive
Posted in: Uncategorized
On Bolivia’s highways, more than 50% of accidents are caused by fatigue and lack of concentration at the wheel. Did we need to say anything else?
Sep
20
Detect: A resin soap that detects skin cancer
Posted in: Uncategorized
An estimated of 7 million people around the world are diagnosed with skin cancer every year. As with any other form of cancer, early detection is imperative. Incorporating biological markers in the different layers of the soap we make early detection possible.
Sep
20
Southern Tier Brewing Company: Southern Tier Choklat Beer, 1
Posted in: Uncategorized
In an already clustered beer market in India. Advertise a chocolate beer using only headline based print ads.
Sep
20
Southern Tier Brewing Company: Southern Tier Choklat Beer, 2
Posted in: Uncategorized
In an already clustered beer market in India. Advertise a chocolate beer using only headline based print ads.
Sep
20
Southern Tier Brewing Company: Southern Tier Choklat Beer, 3
Posted in: Uncategorized
In an already clustered beer market in India. Advertise a chocolate beer using only headline based print ads.
Sep
20
Guinness Profiles the Compton Cowboys of L.A. in Its Latest Stirring ‘Made of More’ Ad
Posted in: UncategorizedAMV BBDO London and acclaimed director Henry-Alex Rubin have developed new advertising for Guinness that profiles the Compton Cowboys, young men who’ve managed to break the cycle of violence and fear in hardscrabble South Central Los Angeles. They’ve added purpose and meaning to their lives by caring for horses. In turn, the guys serve as…
Sep
20
Netflix Sent the Best Cease-and-Desist Letter to This Unauthorized Stranger Things Bar
Posted in: UncategorizedNetflix seemingly can do no wrong when it comes to its marketing. Even its cease-and-desist letters are creative enough to get glowing reviews. Evidence for this comes from Chicago, where an unauthorized Stranger Things bar recently opened and has since become quite popular. Naturally, Netflix wasn’t OK with this. But instead of firing off a…
Sep
20
Clay Matthews, Odell Beckham Jr. Work Out With Sasquatch Once Again for Jack Link’s
Posted in: UncategorizedAfter last year’s “Workin’ Out with Sasquatch” ads for Jack Link’s beef jerky, NFL stars Odell Beckham Jr. and Clay Matthews were hungry for more. The New York Giants wide receiver and Green Bay Packers linebacker make a return in the latest in the campaign from Carmichael Lynch, joined by brand ambassador Sasquatch, of course….
Sep
20
Does This Billboard Beautify NJ? You Be the Judge
Posted in: Uncategorized
New Jersey got a little weirder this week after local community-supported radio station, WFMU-FM, put up a billboard featuring Justin Bieber, Rihanna and, uh, Charles Manson on busy Route 280 in Newark.
The station, known for eclectic music ranging from William Burroughs to Pavement to the Who, is in the midst of a Kickstarter campaign to choose and fund its “first (and last)” billboard, and while it ain’t over yet, the leading billboard choice went up this week.
“We’ve always adored Route 280 in New Jerseywe think of it as ‘our highway,’ so when we started a brand new morning show (“Wake” with Clay Pigeon), we decided to try going old school with an old-fashioned analog billboard ad, to try to attract new car-bound, traffic-addled drivers on Route 280,” says station manager Ken Freedman.
Sep
20
What You Need to Know About the 'Likely' Merger of T-Mobile and Sprint
Posted in: Uncategorized
… but he hasn’t shied away from feuding with his industy peers, including Sprint CEO Marcelo Claure on Twitter in January:
(Background via Geekwire: “T-Mobile CEO scolds Sprint CEO for laughing at Chelsea Handler’s Twitter joke about car crashing into T-Mobile store.”)
Who stands to lose if this deal goes through?
Sep
20
Strong Digital Sales Drive Ad Growth, Magna Says, but TV Slows
Posted in: Uncategorized
Magna expects U.S. ad revenue to reach an all-time high this year, growing by 3.6 percent to reach $185 billion.
That’s roughly even with the IPG Mediabrands agency’s June forecast of 3.4 percent growth this year, excluding the impact of cyclical events such as political campaigns and the Olympics.
Despite the new high on the horizon, the market is actually seeing smaller growth than last year, according to Magna’s new report Wednesday. After ad spending contracted by 20 percent from 2007 to 2009, it didn’t completely rebound to 2007 levels until 2015 and didn’t surpass them until 2016.
Sep
20
Yanagisawa Joins Blink, Sibling Rivalry Signs Margetson
Posted in: Uncategorized
Blink Productions is adding director Show Yanagisawa for U.K. and European representation (excluding France). Yanagisawa began his creative career as an oil painter and live graffiti artist in Tokyo. He gained international recognition in 2015 with “High School Girl” for Japanese cosmetic company Shiseido and then “Gravity Cat” for Playstation’s Gravity Rush 2 video game, a four-minute film that follows two sisters as they struggle to protect their gravity-defying kitten.
Sep
20
Sheryl Sandberg: Racist Ad Targeting a Total Fail
Posted in: Uncategorized
Sheryl Sandberg says she’s personally offended by the anti-Semitic ads that were created on Facebook last week, and outlined new policies to prevent it from happening again, including more people-powered monitoring and the possibility of a reporting system for users.
“Hate has no place on Facebookand as a Jew, as a mother, and as a human being, I know the damage that can come from hate,” Sandberg said in a Facebook post that went up Wednesday afternoon. “The fact that hateful terms were even offered as options was totally inappropriate and a fail on our part.”
Last week, Facebook was the subject of a ProPublica expos that found ads could be targeted based on characteristics that included terms such as “Jew hater” and “how to burn Jews.” The terms likely got into the ad targeting system by Facebook users who put them into their own profiles.
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