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We go together like milk and…

Most people would finish the phrase with cookies, naturally. But in its latest “Got Milk” spot for the California Milk Processor Board, Goodby Silverstein & Partners offers up a host of alternatives.

“Love Stories” imagines milk as trying its luck in the dating scene, “playing the field” with such unlikely combinations as the aforementioned foods, in addition to a donut, a taco and a chicken wing.

The message, of course, is that milk pairs well with a variety of foods, in addition to its famously complementary, crumbly confectionary companion. While we’re not sure about some of those combos (Tacos, really?) there’s certain charm to seeing a glass of milk riding on the back of a bicycle with a donut and the approach offers up a nice change of ace for the campaign.

The Drum reports the spot will be supported by print ads featuring the tagline, “Food Loves Milk,” much to the chagrin of the copywriter who proposed the “Everyfoodie Loves Milkmond” concept.

Beer commercials don’t usually invoke famous Shakespeare soliloquies, or star a blind gal with her service dog, or a guy in drag named Carl who calls himself “a stroppy cow” for refusing to order “the usual” at the pub. But then, the first TV campaign for Camden Hells Lager is anything but ordinary. It launched…

With its newest athletic endorsement deal, Coke doesn’t have to worry about its star getting into legal trouble, posting embarrassing tweets or demanding more money. That’s because the person only exists in a video game.

His name is Alex Hunter, a creation of Electronic Arts for its popular FIFA soccer game. Hunter first burst onto the virtual scene last year in “FIFA 17” via a feature called the “The Journey.” The cinematic mode allows game players to experience and influence how the fictional star navigates the competitive soccer circuit, like earning a contract with an English Premier League team. EA brought Hunter back for “FIFA 18” with a storyline about a comeback in Major League Soccer’s L.A. Galaxy after falling on hard times in the English Premier League.

Coke enters the narrative when he signs an endorsement deal with the brand. Players of the video game go behind the scenes for the filming of the spot, which is based on Coke’s iconic “Mean Joe Greene” ad, with some modern twists. (Instead of tossing the kid a jersey, Hunter takes a selfie with him.)

Continue reading at AdAge.com

With its newest athletic endorsement deal, Coke doesn’t have to worry about its star getting into legal trouble, posting embarrassing tweets or demanding more money. That’s because the person only exists in a video game.

His name is Alex Hunter, a creation of Electronic Arts for its popular FIFA soccer game. Hunter first burst onto the virtual scene last year in “FIFA 17” via a feature called the “The Journey.” The cinematic mode allows game players to experience and influence how the fictional star navigates the competitive soccer circuit, like earning a contract with an English Premier League team. EA brought Hunter back for “FIFA 18” with a storyline about a comeback in Major League Soccer’s L.A. Galaxy after falling on hard times in the English Premier League.

Coke enters the narrative when he signs an endorsement deal with the brand. Players of the video game go behind the scenes for the filming of the spot, which is based on Coke’s iconic “Mean Joe Greene” ad, with some modern twists. (Instead of tossing the kid a jersey, Hunter takes a selfie with him.)

Continue reading at AdAge.com

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