Hasta La Creative!

It’s harder than ever to appeal to young people through traditional ads, so Lucozade decided to broaden its horizons by working with a high-street fashion retailer.

Online shopping may be an easy way for consumers to buy into the latest trends, but brands can lack a connection with fans that only in-store experiences can bring.

Hearst’s Esquire has again teamed up with luxury goods brand Dior for a return of ‘The Esquire Townhouse’, an event featuring an array of premium brands and talks from the likes of Russell Brand and Cillian Murphy.

Magnum, the Unilever-owned ice cream brand, has been collaborating with other brands since 2012, with annual pop-ups around London. Campaign takes a look at the numbers.

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: Facebook COO Sheryl Sandberg acknowledged a big failing at the company, the fact that it was possible to target ads at people with anti-Semitic or racist interests. “The fact that hateful terms were even offered as options was totally inappropriate and a fail on our part,” Sandberg wrote in a blog post. (Read a thorough take on this topic by Ad Age’s Garett Sloane.) To fix things, Sandberg said, Facebook is “adding more human review and oversight to our automated processes.” She didn’t give details on how that human review would work, or how many staff members would be on the team. The whole humans vs. algorithms debate is at the heart of so many of Facebook’s problems right now, including the whole uproar over fake news. The company needs to get the balance right.

Trump’s wall

There’s more news about Facebook ads. President Trump is reportedly using targeted Facebook ads to reassure supporters that he really will get a wall built on the Mexican border. One such ad from his campaign, as Buzzfeed reports, asks for donations after proclaiming: “WE WILL BUILD A WALL (NOT A FENCE) ALONG THE SOUTHERN BORDER OF THE UNITED STATES…” What’s interesting is that the president’s exact stance on the border wall has been confusing lately, and the targeted digital ads send a different, much clearer message to his base than his public proclamations do. You can’t look the ads up, so they’re not out in the open. “When the president sends one subset of the population a message that the rest of the population can’t seeespecially one that’s at odds with realityit feels like a fundamental failure of government transparency,” Wired writes. The word “transparency” is popping up a lot lately. The internet was supposed to put everything out in the open. Things didn’t go quite as planned.

Continue reading at AdAge.com

Film
La Cimade

For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live.

Advertising Agency:Josiane, Paris, France
Art Directors:Valentin Guiod, Min-Hyung Choi
Copywriters:Valentin Guiod, Min-Hyung Choi
Photographer:Espen Rasmussen

Film
Du Pareil au même

What if we let children decide for their parents?

Children, they don’t decide on anything, especially when it comes to clothes. Du Pareil Au Même and their agency les Gaulois have thought up an experiment where the roles are reversed.
For one day, children are going to dress their parents as they wish. The goal of this experiment is to raise awareness among parents that their children are entitled to their own tastes and would like to have more freedom to dress the way they want.

Three parents and their children took part in this experiment which will be aired on social media on…

Other parents and children are asked to do their own experiment and share it.

#KIDSREVENGE, a viral social challenge that puts parents in their place and gives back children’s freedom.

Advertising Agency:Les Gaulois, Paris, France
Chief Creative Officer:Xavier Beauregard
Creative Director:Alexandre Drouillard
Art Director:Florence Vignon
Copywriter:Vanina Guillier
Tv Prod:Menelle Bensalah
Production:HRCLS
Sound:HRCLS
Director:Marc Cortes

Print
MYMALL

Advertising Agency:Marketway / Publicis, Limassol, Cyprus
Creative Director:Alessio Criscuoli
Art Director:Savvas Demetriou
Copywriter:Savvas Demetriou, Theofilos Koutroumanis
Illustrator:Savvas Demetriou
Post Production:Savvas Demetriou

The first new “Star Trek” series in more than a decade deals with the demands of long-form storytelling and confronts earthbound production problems.

Haymarket Media Group is expanding its Classic & Sports Car brand through a partnership with the producers of Flywheel, the classic car and planes event in Oxfordshire.