The Not-So-Glossy Future of Magazines

A spate of departures by celebrity editors suggests that the romance of the industry has faded, as magazines grasp for new revenue streams.

Everyday Moments that Matter: Anheuser-Busch InBev Finds Them on Twitter


Sharing a beer is one of America’s favorite pastimes: it’s how we watch the game, celebrate the end of a long work week, and relax on the porch with friends. Anheuser-Busch InBev understands that these moments matter to people, and want their beers to be top of mind when it’s time to celebrate.

To connect with consumers when they’re getting ready to kick back, ABI turned to Twitter to become part of the everyday conversation around these occasions as they happen.

“Beer is social and it’s fun. We want to be a part of people’s lives and their happy moments. Twitter is about all those live conversations,” says Victoria Vaynberg, head of digital, U.S., Anheuser-Busch InBev. “The platform really bridges that gap for us because we’re able to reach out and message those people at those right moments in their lives.”

Continue reading at AdAge.com

Everyday Moments that Matter: Anheuser-Busch InBev Finds Them on Twitter


Sharing a beer is one of America’s favorite pastimes: it’s how we watch the game, celebrate the end of a long work week, and relax on the porch with friends. Anheuser-Busch InBev understands that these moments matter to people, and want their beers to be top of mind when it’s time to celebrate.

To connect with consumers when they’re getting ready to kick back, ABI turned to Twitter to become part of the everyday conversation around these occasions as they happen.

“Beer is social and it’s fun. We want to be a part of people’s lives and their happy moments. Twitter is about all those live conversations,” says Victoria Vaynberg, head of digital, U.S., Anheuser-Busch InBev. “The platform really bridges that gap for us because we’re able to reach out and message those people at those right moments in their lives.”

Continue reading at AdAge.com

Kelly Clarkson "Love so soft" (2017) 3:00 (USA)

Catchy pop from Kelly Clarkson in a 1960’s surreal world of cool cars, cliff-side houses, fun outfits and at one point um, joined heads. I dunno, Just enjoy the ride.

Eat up all the Philharmonie de Paris has to offer

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In January 2015 the Philharmonie de Paris opened its doors, hosting the Orchestra of Paris and symphonies from around the world, as well as musicians of all backgrounds, delivering a plethora of m

Mack Trucks and Steve Moakler "Born ready" (2017) 4:00 (USA)

Least we forget, the resources trucks haul aren’t made in Google and our food is not yet grown in Amazon warehouses.

NBcontent Signs Director Doug Karr

The US office of NBcontent has signed <a href="http://www.nbcontent.com/director-profiles/doug-karr.
“>award-winning director Doug Karr, whose work spans short films, commercials, web content, and experiential.

The Working Assembly spruces up Bombfell's look

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Subscription menswear fashion service Bombfell this week launched a new out-of-home campaign this week via creative agency Circus Maximus, the debut unveiling of its new identity created by design

Absolut "One night" (2017) 1:03 (USA)

Acclaimed cinematographer and Academy Award winner Emmanuel Lubezki (showcases a dazzling spectacle of the history of Earth and our place in it in one giant millennia spanning film that begins wit

Midnight Sherpa Partners With Janice W. Summers On Business Development Efforts

Creative studio Midnight Sherpa has retained veteran business development consultant Janice W. Summers to help lead its company growth and sales initiatives for television, OTT marketing, commercials, main titles, and direct-to-brand work.

Amtrak "The bobbleheads" (2017) :30 (USA)

Amtrak wants you to break out of the Travel Quo and they are using a bobble head family to persuade you starting with the idea that if you leave the driving to someone else you can bond as a famil

Amtrak "Alien" (2017) :30 (USA)

What if there was an airline that allows you to make calls any time? Sadly there isn’t but there is Amtrak. I wish they ended on the alien on the train instead of the woman.

Amtrak "Honk" (2017) :30 (USA)

Amtrak wants you to break the travel quo. Because there is no car that will make traffic disappear when you use your horn. Nice touch that the woman’s friend stays asleep the entire time.

Amtrak "four bags guy" (2017) :30 (USA)

What if there was an airline that allowed you to take up to four bags on the plane for free? Well there isn’t, any more than there’s a flight attendant with four hands.

Hornitos "Zairah's shot" (2017) 1:00 (USA)

Hornitos Tequila found Latina and aspiring rapper Zairah’s crowdfunding page and decided to help give her a leg up in pursuit of her dreams.

Adland judges the Epica awards 2017

Reminder to all you advertising creatives out there, we are are on the Epica Awards jury again this year, and you still have time to send in work.

FIOS "Good neighbor" (2017) 1:00 (USA)

In this spot which premiered during the Emmys, one of the stars on Stranger Things is a “helpful,” neighbor who tells everyone about FIOS.

Du Pareil au même #KIDSREVENGE (2017) 1:30 (France)

Du Pareil au même #KIDSREVENGE (2017) 1:30 (France)

Everyday kids are forced to wear clothes their parents choose. What if that role was reversed for a day? That’s the premise of this spot for children’s clothing brand Du Pareil au même.

Zona Jobs "Anti-Millennial" (2017) 1:00 (Argentina)

“The job has changed, but the place to look for one is still the same.” Great direction for this spot featuring the hapless Roberto who is getting aged out of his job thanks to the encroachment of

Autotrader | Shop All the Cars (2017) :30 (USA)

Autotrader | Shop All the Cars (2017) :30 (USA)

This ad for Auto Trader does a great job of showcasing the sheer scope of cars available on the service.