Sep
27
Pernod Ricard calls Chivas Regal ad review
Posted in: UncategorizedChivas Regal, the Pernod Ricard-owned whisky brand, is reviewing its advertising account.
Sep
27
Car Cabin Air Purifiers – The 'LUX' Air Purifications Systems Combat Against in-Car Pollution (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Concerns over air quality is pushing many consumers to seek out air purification systems that will help to combat against pollution in their indoor areas which is what the ‘LUX’ system…
Sep
27
Twitter trials double-length tweets
Posted in: UncategorizedTwitter will start testing increasing its character-limit per tweet to 280 with 5% of its users, but only for some languages.
Sep
27
L'Oréal Paris to host runway along Avenue des Champs-Elysées
Posted in: UncategorizedL’Oréal Paris is creating a fashion-beauty runway along the Champs-Elysées for Paris Fashion Week.
Sep
27
Dyson joins the electric car brand party
Posted in: UncategorizedDyson has said it will launch an electric car in 2020 after announcing it would spend £2.5bn developing the vehicle.
Sep
27
Making a Mark: The Good, the Bad and the Ugly of Recent Logo Redesigns
Posted in: Uncategorized
Using logos as visual shorthand dates back at least as far as the Lascaux cave paintings. These days, of course, there are myriad ways for brands to get their messages outso it’s all the more remarkable that a single image remains the most efficient means of communicating. Imagine a McDonald’s campaign without the golden arches.
When we reimagined Ad Age, we started with our logo. To embrace the strength of our heritage, the new nameplate evokes Ad Age’s founding as a broadsheet in Chicago in 1930, with a sans serif wordmark that spelled out “Advertising Age” in the Kabel typeface, a design created by founder G.D. Crain Jr.
That nameplate evolved over the years, including the customized drawing featuring Moderno created by Roger Black in the ’90s, later updated by James Montalbano in 2015. But it was starting to feel stodgy.
Sep
27
Where Is Marcello Serpa? Heading to NY For His First Art Exhibit
Posted in: Uncategorized
When one of the world’s most-awarded creatives disappears for a three-year sabbatical, people are likely to wonder where he went. So where, exactly, is Marcello Serpa?
Where you’d probably like to be: the beach.
The former partner and chief creative officer of Sao Paulo-based Almap BBDO, who along with Jose Luiz Madeira built the shop into one of Brazil’s most prominent agencies, ditched the boardroom two years ago for the white sands of Oahu, where he surfs and paints in his beachfront house. But his ambition didn’t go on sabbatical: Serpa painted with a goal in mind and, on Oct. 5, he reaches it in New York with the first exhibition of his fine art work.
Sep
27
Where Is Marcello Serpa? Heading to NY For His First Art Exhibit
Posted in: Uncategorized
When one of the world’s most-awarded creatives disappears for a three-year sabbatical, people are likely to wonder where he went. So where, exactly, is Marcello Serpa?
Where you’d probably like to be: the beach.
The former partner and chief creative officer of Sao Paulo-based Almap BBDO, who along with Jose Luiz Madeira built the shop into one of Brazil’s most prominent agencies, ditched the boardroom two years ago for the white sands of Oahu, where he surfs and paints in his beachfront house. But his ambition didn’t go on sabbatical: Serpa painted with a goal in mind and, on Oct. 5, he reaches it in New York with the first exhibition of his fine art work.
Sep
27
Movers and shakers: Vogue, TBWA, Asics, Shelter, Stink and more
Posted in: UncategorizedWelcome to Campaign’s round-up of the hires, departures and promotions across the industry.
Sep
27
GroupM Goes Global With 'Sexy' Addressable TV
Posted in: UncategorizedWPP’s GroupM is making a grab for the addressable TV space with the launch of Finecast, which opened in the U.K. today and plans to roll out into other countries outside the U.S. over the next two to three years.
Finecast is led by CEO Jakob Nielsen, who describes addressable TV as “the most sexy advertising product in the world.”
Addressable TV which brings online targeting and accountability to TV advertising has been gaining momentum as TV becomes more digital. GroupM opened an addressable TV service called Modi in the U.S. three years ago, which will continue to operate under its existing name.
Sep
27
Q&AA: Publicis Groupe CEO Arthur Sadoun on His First 100 Days (and Next 20 Years)
Posted in: Uncategorized
Arthur Sadoun’s public coming out as president and CEO of Publicis Groupe was in June at Cannes. There the industry did a collective ros-spit take over his pronouncement that the world’s third-largest advertising holding company would take a year off from all awards programs to shift its spend toward a new AI-powered professional assistant platform called Marcel. Slim and dashing, Sadoun, 46, is now repositioning the holding company as a “platform” with a flat leadership team and a client-centric orientation that has more in common with consultancies than traditional agencies. Sadoun walked Ad Age through his first 100 daysand next 20 years, “If I’m lucky.” Our conversation has been edited.
You’re the group’s third CEO in 91 years. What burden does that come with?
What people do not see is that when you look at the history of Publicis, it has always been in tandemtwo people. It was Marcel Bleustein-Blanchet and Maurice Lvy for decades. Then it was Maurice Lvy and lisabeth Badinter. And you should not underestimate the role of lisabeth Badinter as chairman of the board. And now it’s proven to be working as a new team, which is Maurice Lvy and myself.
Sep
27
GroupM Goes Global With 'Sexy' Addressable TV
Posted in: UncategorizedWPP’s GroupM is making a grab for the addressable TV space with the launch of Finecast, which opened in the U.K. today and plans to roll out into other countries outside the U.S. over the next two to three years.
Finecast is led by CEO Jakob Nielsen, who describes addressable TV as “the most sexy advertising product in the world.”
Addressable TV which brings online targeting and accountability to TV advertising has been gaining momentum as TV becomes more digital. GroupM opened an addressable TV service called Modi in the U.S. three years ago, which will continue to operate under its existing name.
Sep
27
Southwest Airlines Selects Spark Foundry as Media Agency
Posted in: Uncategorized
Southwest Airlines has selected Spark Foundry as its new media agency following a competitive review. The airline had previously worked with Dallas-based Camelot Strategic Marketing & Media for three decades.
Spark Foundry will be responsible for media planning and buying, investment, data and analytics, measurement, performance and content marketing for the airline. Ad Age reported in July that Southwest sought a new media agency to adapt in an “ever-changing media landscape.”
Southwest VP and CMO Ryan Green said, like his own company, the Publicis Media-owned agency believes in a strong company culture, creative thinking and one-on-one service to its customers.
Sep
27
Unapei: Melanie Can Do It
Posted in: Uncategorized
Film, PR, Online
Unapei
Today, people with an intellectual disability are invisible. The goal for the Unapei association was to make them visible. We therefore decided to help Mélanie, a young woman with Down’s syndrome, to realize her dream to present the weather forecast on television in order to prove to the world that everybody, even with a disability, is able to fulfill his ambitions. Digital advertisment created by Gloryparis, France for Unapei, within the category: Public Interest, NGO.
Advertising Agency:GloryParis, Paris, France
Creative Director:Hugues Pinguet, Arnaud Le Bacquer
Art Director:Gabriel Bonnefond
Photographer:Laurent Stinus
Sales Director:Jean-Baptiste Herman
Account Executive:Meriem Bouthiba
Assistant project leader:Gwendoline Mazaury
Digital communication:Pascal Cübb
Web Design:Céline Ribault, Sunglasses
Community Manager:Céline Ribault, Sunglasses
Film Production:Raise Up Films
Director:Aurélien Sallé
Sound Studio:Interference
Sep
27
ABTO: Donor Emoji
Posted in: Uncategorized
Online
ABTO
All the world can participated with a simple Tweet: #IAmADonor.
Advertising Agency:Talent Marcel, São Paulo, Brazil
Sep
27
Entel: E-ALZ. Memory Error
Posted in: Uncategorized
Film
Entel
Advertising Agency:McCann, Lima, Peru
Creative VPS:Christian Caldwell, Mauricio Fernandez-Maldonado
Copywriters:Christian Caldwell, Carlos Banda
Art Director:Kevin Contreras
Character’s Conceptualization:Ilusionario, Argentina
Illustration:Ilusionario, Argentina
Animation:Ilusionario, Argentina
Illustrators:Juan Pablo Figueroa Casas, Guillermo Casas
Animators:Juan Pablo Figueroa Casas, Guillermo Casas
Soundtrack:La Cabina, Costa Rica
Programming:MediaByte
Sep
27
Kobayashi: Pug
Posted in: UncategorizedPrint
Kobayashi
Thick filter paper fully absorbs deodorizing liquid inside the bottle which gives you a refreshing room atmosphere.
Absorbs Strong Odors
Advertising Agency:Dentsu One, Jakarta, Indonesia
Creative Directors:Defri Dwipaputra, Ahmad Mulyanegara
Art Director:Mardi Doko
Copywriter:Dinda Miranda
Photographer:Heret Frasthio
Digital Imaging:Apix10
Sep
27
Moveria: Excel, Appointment Book
Posted in: UncategorizedPrint
Moveria
No need to enlarge the room, neither the credit card limit.
Unlike government projects, your renovation has a solid deadline.
Advertising Agency:Delantero Comunicação, Fortaleza, Brazil
Executive Creative Directors:Marcel Pinheiro, André Miyasaki, Pádua Sampaio
Associate Creative Director:Mário Hollanda
Art Director:Sabrina Mesquita
Copywriter:Giovanna Castro
Sep
27
Film
Loreal
Wende Zomnir, Founder, Urban Decay.
Lisa Price, Founder, Carol’s Daughter.
Jamie Kern Lima, Founder, IT Cosmetics.
Advertising Agency:M.A.Y.O., New York, USA
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