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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: The demise of Twitter’s 140 character limit. Ad Age’s Garett Sloane writes an obituary for the social media platform’s defining quirk, after Twitter announced it is doubling its character limit on text posts to 280 characters.
Twitter has invited a select group — not including President Trump — to trial the change. It seems very likely to expand to all users, and Twitter’s own post says the team tried the new format, “saw the power of what it will do, and fell in love with this new, still brief, constraint.” Many users are outraged, but the move could be a winner in Germany, where Twitter has failed to take off because the language contains so many long words. It takes 16 characters just to spell out “nurse” (krankenschwester).
Amazon fired by Google
While black cab drivers were celebrating the decision by Transport for London to strip Uber of its licence to operate in London, the response among some quarters of the public was rather different.
Only 23% of UK consumers say they feel comfortable with a smart device, such as a fridge or virtual assistant, ordering items on their behalf.
Gary Knight, ITV’s commercial content director and one of its most longstanding and distinctive employees, is leaving the company after 40 years.
McCann New York’s statue for State Street Global Advisors, “Fearless Girl”, was one of the three top winners at last night’s D&AD Impact Awards in New York.
Adblock Plus has managed to overcome Facebook’s last move to block ad-blockers thanks to a filter that allows it to look inside Facebook elements.
Work such as Maltesers’ ground-breaking ad from a year ago is few and far between. It’s not good enough, says Channel 4 chief marketing and communications officer Dan Brooke.
It can take a push to make something official.
For R/GA, that push was Marcel.
Publicis Groupe “has a brand, but not the capabilities, yet,” R/GA founder, Chairman and CEO Bob Greenberg says of Marcel, Publicis Groupe’s forthcoming AI-powered internal operating system. R/GA has had the capabilities, says Greenberg, but no brand for it.
After he enthusiastically endorsed Senator Luther Strange on Twitter, President Trump deleted those tweets after Mr. Strange lost.
The same factors that turn pop songs into hits are also crucial to media.
Taking branded VR experiences to the next step
The recruitment industry has been too slow to embrace the importance of flexible working in driving the inclusion agenda and change is overdue.
When pitching is so vital to career progression, research showing that almost half of female creatives have not been on a pitch over the last year must jump-start action on inclusivity.
Huawei recently overtook Apple as the world’s second largest smartphone manufacturer but its brand awareness in the UK is at a nascent stage. The brand’s CMO talks to Campaign about how it is pushing its brand message through “collaboration” and innovation rather than traditional media splurge.
Using multiple stages of social engagement, Social Chain succeeded in dominating social conversations around football for Sky Bet throughout the Championship Play-Offs.
Kraken, the black spiced rum brand, is creating a terrifying cinema experience.
Group M has launched a new UK business that aims to help TV advertisers target viewers more precisely as audiences become more fragmented.
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