Hasta La Creative!

The season premiere of NBC’s runaway melodrama “This Is Us” is on track to deliver the network’s highest ratings for an episode of scripted TV since 2012.

According to Nielsen preliminary fast national data, the opening salvo of the second season of “This Is Us” averaged 12.6 million viewers and a 3.8 in NBC’s target demo, which works out to 4.9 million adults 18 to 49. That edges the 4.8 million members of the demo notched by the series premiere of “The Blacklist” four years ago, and just a hair shy of the 5.2 million advertiser-coveted viewers the first installment of “Revolution” scared up back on Sept. 17, 2012.

Hair-splitters will note that the Feb. 1, 2015, episode of “The Blacklist” delivered 10.7 million adults 18 to 49, but only by virtue of its leading out of NBC’s broadcast of Super Bowl XLIX. Episodes that follow the NFL title tilt are not officially rolled up into the Nielsen full-season averages, so “The Blacklist” gets an asterisk.

Continue reading at AdAge.com

Pablo del Campo is back, with a new Buenos Aires-based agency called Del Campo Global that will focus on entertainment and content.

Del Campo has been sitting out a non-compete agreement with Publicis Groupe since leaving Saatchi & Saatchi, where he was worldwide creative director, in April 2016. He earlier built and ran one of Argentina’s leading agencies, Del Campo Saatchi & Saatchi, mixing award-winning creative with a strategy of doing regional and global work from Buenos Aires for Procter & Gamble and other international clients. (Del Campo Saatchi & Saatchi was named Ad Age’s International Agency of the Year in 2011.) Even after he took on Saatchi’s global creative role in 2014, he remained based in Buenos Aires and traveled extensively.

“Our idea isn’t to compete with ad agencies,” Del Campo says of his new venture. “Our spirit is to add, to generate business opportunities that offer clients more.”

Continue reading at AdAge.com

Be sure to tune into “Fox & Friends” tomorrow morning to find out just how collusional the anti-Trump collusion may have been. For instance, was Tinder involved too? Whisper? And what about MySpace?

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CAA Marketing will no longer be CAA Marketing.

The Stagwell Group, through its Stagwell Media fund, has acquired a majority stake in the entertainment marketing division of the talent agency, which will become a new company. CAA will retain a minority stake in the company.

CAA Marketing has been a creative force in the industry, most notably for its Cannes Grand Prix and Emmy-winning work for Chipotle but also for content-driven campaigns for Coca-Cola, AB Inbev, GM, Diageo and others.

Continue reading at AdAge.com

The cause was an apparent drug overdose. His hoaxes included articles about paid protesters and claims that President Obama was gay and a Muslim.

Keeping certain principles in mind will help retail brands succeed in our changing landscape, writes Mindshare’s chief executive.

Clinique, the Estée Lauder make-up brand, has created a game to launch its new foundation.

Google, Facebook e Natura aparecem como marcas favoritas no país

> LEIA MAIS: Pesquisa mostra o que consumidores brasileiros esperam das marcas