Hasta La Creative!

This week Butler, Shine, Stern & Partners (now known as BSSP) announced that it has hired former JWT North America CEO David Eastman as chief operating officer.

In a press release, BSSP co-founder and CEO Greg Stern called the move part of a longterm agency management succession plan. “BSSP has continually re-invented itself over the years, with acquisitions and key hires. We have been looking for a senior executive with the experience to help us navigate as we continue to shape our marketing services offering,” he said in a statement. “David is the ideal next gen leader to expand our existing leadership team to help take BSSP into the future.”

“David has a perspective about where the business is going that corresponds with ours—and he’s an entrepreneur at heart.  His point of view and experience are going to be a valuable asset to the place,” added BSSP co-founder and CCO John Butler.

Eastman joins BSSP after founding and serving as CEO for OUTLIER, which offers “digital strategy and transformation for companies, brands, products and services.” Prior to founding OUTLIER in March of 2016, he spent over a year as managing partner of M&C Saatchi’s MCD Partners (not MDC Partners), whose client roster includes Samsung, Johnson & Johnson, Discover and World Bank. He spent nearly four years in his role as JWT North America CEO before that, following two and a half years as worldwide head of digital for the agency. Eastman has also served on the advisory board of Total Performance Data since August of 2016.

In its latest for Subaru, Carmichael Lynch launched a pair of spots promoting the 2018 Subaru Crosstrek, directed by Lance Accord.

The ads utilize the brand’s trademark strain of sentimentality while exploring relationships between a young couple and a dog, and a surfer meeting up with his grandfather.

“Forever Young,” features a young surfer meeting up with his grandfather, both of whom drive Subarus, of course. The spot opens on the grandfather getting up before dawn to set out in his old Subaru, making his way through the countryside. It then transitions to the grandson, who drives the Subaru Crosstrek and sets off from the city for a morning surfing trip. While the grandfather claims he’s going fishing, he actually has alternative plans.

The spot ends with the line “The best things in life keep going, that’s why I got a Subaru, too” supported by the claim that 98 percent of Subarus sold in the past decade are still on the road, followed by the tagline, “Love is out there, find it in a Subaru Crosstrek.”

“Welcome to the Pack,” also positions the Crosstrek as the Subaru for the younger crowd. In this case, the spot tells the story of a young couple going on a road trip, along with the young woman’s dog Butch. Butch, it seems, is not instantly taken with her significant other, but he’s eventually able to win him over.

Both spots make their broadcast debuts today as part of a larger campaign that also includes online pre-roll and other digital elements.

Credits:
TITLE: Forever Young

CLIENT: Subaru of America
Sr. Vice President, Marketing: Alan Bethke
National Advertising Manager: Brian Cavallucci
Advertising Production Specialist: Michelle Shoultes
Advertising Production Specialist – Digital: Kirsten Anderson
AGENCY:

Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Exec Creative Director: Randy Hughes
Writer/Group Creative Director: Dean Buckhorn
Art Director/Creative Director: Brad Harrison
Head of Integrated Production: Joe Grundhoefer
Senior Executive Content Producer: Brynn Hausmann
Director of Business Affairs: Vicki Oachs
Talent Payment Specialist: Jennifer Knutson
Account Management Team: Brad Williams/Adam Craw/ Erin Zunich
Product Information Supervisor: Robert Ar
Project Manager: Kelsey Doherty

PRODUCTION:
Production Company: Park Pictures
Director / Director of Photography: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Justin Pollock
Head of Production: Anne Brobroff
Producer / Executive Producer: Caroline Kousidonis

POST PRODUCTION:
Edit House: Work Editorial
Editor: Stewart Reeves
Assistant Editor: Josh Sasson
Executive Producer: Marlo Baird
Producer: Brandee Probasco
VFX House / Online Artist(s): Volt Studios, Steve Medin
On-Line Editor: Steve Medin
Post Producer: Amanda Tibbits
Telecine: The Mill, Fergus MCall
Audio Mix: SisterBoss, Carl White
Sound Design: SisterBoss, Carl White
Post Production Audio Producer: Annie Sparrows

MUSIC:
“Rolling Sea” (Vetiver)
Performed by: Vetiver
Written by: Andrew Ross Cabic
Music Supervisor: Walker

TITLE: Welcome to the Pack

CLIENT: Subaru of America
Sr. Vice President, Marketing: Alan Bethke
National Advertising Manager: Brian Cavallucci
Advertising Production Specialist: Michelle Shoultes
Advertising Production Specialist – Digital: Kirsten Anderson
AGENCY:

Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Exec Creative Director: Randy Hughes
Writer/Group Creative Director: Dean Buckhorn
Art Director/Creative Director: Brad Harrison
Head of Integrated Production: Joe Grundhoefer
Senior Executive Content Producer: Brynn Hausmann
Director of Business Affairs: Vicki Oachs
Talent Payment Specialist: Jennifer Knutson
Account Management Team: Brad Williams/Adam Craw/ Erin Zunich
Product Information Supervisor: Robert Ar
Project Manager: Kelsey Doherty

PRODUCTION:
Production Company: Park Pictures
Director / Director of Photography: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Justin Pollock
Head of Production: Anne Brobroff
Producer / Executive Producer: Caroline Kousidonis

POST PRODUCTION:
Edit House: Work Editorial
Editor: Stewart Reeves
Assistant Editor: Josh Sasson
Executive Producer: Marlo Baird
Producer: Brandee Probasco
VFX House / Online Artist(s): Volt Studios, Steve Medin
On-Line Editor: Steve Medin
Post Producer: Amanda Tibbits
Telecine: The Mill, Fergus MCall
Audio Mix: SisterBoss, Carl White
Sound Design: SisterBoss, Carl White
Post Production Audio Producer: Annie Sparrows

“Alone” (Trampled by Turtles)
Performed by: Trampled by Turtles
Written by: Erik Berry, David Carroll, Timothy Saxhaug, David Simonett, Ryan Young
Music Supervisor: Walker

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