Sep
02
Serena Williams Gives Birth to a Baby Girl
Posted in: UncategorizedThe tennis star has not played a match since winning her 23rd Grand Slam singles title at the Australian Open on Jan. 28.
Sep
02
“Dunkirk” contou com trabalho de presos para a construção de sets de filmagem
Posted in: Uncategorized
Informação aparentemente não era conhecida pelos próprios produtores
> LEIA MAIS: “Dunkirk” contou com trabalho de presos para a construção de sets de filmagem
Sep
02
Contra abusadores de transporte público, mulheres se unem em campanha publicitária
Posted in: Uncategorized
Intervenção protesta contra a decisão judicial no caso do homem que ejaculou em uma passageira de ônibus em São Paulo
> LEIA MAIS: Contra abusadores de transporte público, mulheres se unem em campanha publicitária
Sep
02
Com nova opção, Tinder se torna o aplicativo mais rentável nos EUA
Posted in: Uncategorized
Americanos se rendem à curiosidade de saber quem dá like por eles
> LEIA MAIS: Com nova opção, Tinder se torna o aplicativo mais rentável nos EUA
Sep
02
Gorillaz contrata primeiro engenheiro eletrônico para Jaguar Land Rover
Posted in: Uncategorized
Banda se une à indústria automotiva para descobrir novos talentos da computação através de desafio hack
> LEIA MAIS: Gorillaz contrata primeiro engenheiro eletrônico para Jaguar Land Rover
Sep
02
Grolsch: Awake Your Curiosity Experiment
Posted in: Uncategorized
It’s a world of multitasking and efficiency and we’re delighted to be connected 24/7 and load our time with as many activities as possible.
But is it possible that we forgot the one and most important connection of all? Awake is the kind of festival that wants to disconnect people from multitasking and let them reconnect with themselves through cultural activities, such as forest library, cinema under the bridge, of course, live concerts, arts and many others.
As the official sponsor of Awake festival, Grolsch wanted to illustrate how important it is to press pause from time to time and, ultimately, reconnect with ourselves.
Grolch invited people to Awake festival in an unconventional way: through a neuroscience & art Experiment which read people’s brain waves in real time (using neuro headsets) & translates them into visual art.
The Grolsch Awake Experiment repurposed the latest technology to show how beautifully the human brain works when we remove all distractions and focus only on one thing: the music.
Sep
02
Now News Portal: News just happening now, 1
Posted in: Uncategorized
The times are urgent ever more. The news comes faster to the public. Agility, factuality and versatility are key words to a good news website. Thinking about it, we created “NEWS JUST HAPPENING NOW” concept, when we bring capital facts to the world, displayed at the Agora RN browse at the same time they happen. The visual appeal occurs to the highlights the website brings to the news, evoking the attention by a minimalistic and simple approach.
In Portuguese, the name of the news portal is AGORA RN, so we decided to translate for NOW for a better people’s understanding.
Sep
02
Friday Odds and Ends
Posted in: Uncategorized-BETC Paris examines a “Tough Day” for one boy’s outfit in a new spot for children’s clothing brand Petit Bateau (video above).
-The Ad Council teamed up with Free Range Studios, GSD&M and Matthew McConaughey for a pair of Hurricane Harvey Relief PSAs.
-Agencies share stories of “real-life nightmare pitches.”
-Neustar vice president, product marketing Julie Fleischer says, “It’s Time for Brands to Start Learning How to Grow Again.”
-Snapchat’s “older” users are more receptive to brands. Wait, Snapchat has older users?
-Outsider added James Lees to its directorial roster for U.K. representation.
Sep
02
Wonderful Pistachios and NFL Stars Get Delightfully Deadpan in New Ads About Chronic Losers
Posted in: UncategorizedWonderful Pistachios is launching its largest football campaign to date with a series of darkly comedic ads starring Seattle Seahawks cornerback Richard Sherman and Green Bay Packers linebacker Clay Matthews. The $55 million campaign, titled “Put A Smile on Your Snackface,” follows a series of ads last year starring Sherman, as well as spots featuring…
Sep
02
This Generic Millennial Ad Made Entirely From Stock Footage Is Disturbingly Perfect
Posted in: Uncategorized
How can brands target their marketing to millennials? Easy — just crib from the playbook laid out in “This Is a Generic Millenial Ad,” a new video that takes its cues from, well, pretty much every millennial-targeting ad you’ve ever seen. At the start of the video an announcer says, “You are unique. You are different. You are special” as millennials-in-action visual clichs are mercilessly unleashed. The geniuses behind this meta-ad: Calgary-based Dissolve, a purveyor of stock footage (including every bit of stock footage shown in this video), working with Brooklyn design agency And/Or. (Back in 2014, Dissolve released “This Is a Generic Brand Video.”)
Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.
Sep
02
Only Hardcore Climbers Can Reach This Cliffside Pop-Up Outdoor Shop
Posted in: Uncategorized
Opening a pop-up store on the side of a 300-foot cliff might not sound like an obvious way to attract passersby. But if your target market is outdoor types, it’s a spectacular idea.
37.5 Technology, which makes advanced fabrics and materials found in outdoor apparel among other items, opened the “Cliffside Shop” this week on the Bastille Wall in Eldorado Canyon, just outside Boulder, Colo. As part of the stunt, the brand supplied climbers with apparel from Adidas, Rab and Point6, all made with its 37.5 Technology fabrics. Dave Bywater, an experienced climbing ranger and 37.5 employee, manned the shop all day, serving customers including well-known climbers Lynn Hill, Jesse Huey and James Lucas.
Sep
02
Now This is Media Engagement: Strategist Proposes Using Out-of-Home
Posted in: Uncategorized
Here’s the brief: Convince a former out-of-home media strategist to marry you.
The execution? Splash your love across a New York Times front page, a Times Square billboard, LinkNYC kiosks and the side of a bus.
Zenith Senior VP-Strategy Evan Kory started dating fiance, Horizon Media talent acquisition partner Alli Grabell, after they worked together at Horizon and played on the company’s tennis team.
Sep
02
The New British Delicacy: Hot Dogs
Posted in: Uncategorized
First came the burger. Now it’s hot dogs.
That wonderfully simple snack of a sausage and bun is finally emerging from the shadow of its more-popular culinary cousin in the U.K., where burgers are ubiquitous and hot dogs an occasional treat you might enjoy at a soccer game but rarely crave.
It’s been a long time coming in a country famed for pork sausages that never embraced the hot dog in the same way as America, even though Europeans likely created it. The term “wiener” originated in Vienna while “frankfurter” comes from Frankfurt. Immigrants then took their concoctions across the Atlantic, according to the U.S. National Hot Dog and Sausage Council in Washington.
Sep
02
Watch the Newest Ads on TV From Walmart, Nissan, Taco Bell and More
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Nissan serves up another ad that’s a part of its new Heisman House campaign, this time featuring former college quarterbacks Jason White and Danny Wuerffel attempting yoga with the Georgia Bulldogs mascot. Taco Bell hypes a promotion that gives customers a chance at winning the new Xbox One X when they purchase a $5 Steak Quesarito Box. And Walmart calls attention to its partnership with the American Red Cross to support Hurricane Harvey relief efforts; for every dollar donated to the nonprofit through Sept. 6 at Walmart stores and Walmart.com, the retailer will donate $2 in cash (or the equivalent in merchandise).
Sep
02
In Wendy's Promo for Hispanics, It's Cool to Live With Mom and Dad
Posted in: Uncategorized
Young Hispanics are more likely to keep happily living at home than non-Hispanics, but they aren’t slackers dwelling in their parents’ basements. That cultural insight is driving a humorous Spanish-language promotion for Wendy’s Giant Junior Bacon Cheeseburger, which casts these young adults as the “Giant Juniors.”
Three online videos tell the stories of Santiago, Andres and Cecilia, introduced by a man who asks, “Know why the Giant Junior Bacon Cheeseburger is so great? Because it’s a junior, all grown up, like Santiago” (with “Santiago” replaced with the appropriate name).
Sep
02
A programmatic buy in stormy Houston, sleepy Bozeman leads to strange results
Posted in: Uncategorized
On Monday morning, the torrential rains and flooding caused by tropical storm Harvey gave Houston residents plenty to worry about. Yet that didn’t seem to keep them from using photo-filtering and music-discovery apps between 4 a.m. to 5 a.m. local timelargely the same rate as did people who were out of harm’s way some 1,500 miles northwest in Bozeman, Mont.
At least that’s what it looked like when programmatic digital buys were placed across 18 exchanges early Monday in a test conductged by cybersecurity researcher Augustine Fou of Marketing Science Consulting Group. Buys in the two cities went to the exact same group of 15 apps, despite the very different circumstances.
The data, however, turned out to be false.
Sep
02
15 Convenient Lunch Containers – From App-Connected Food Carries to Eco-Friendly Sandwich Bags (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These convenient lunch containers range from app-connected food carriers to eco-friendly sandwich bags that are fully compostable after use. Standouts in the reusable container realm include self-…
Sep
02
Collaborative Car Design Experiences – Chevrolet Indie Fridays Invited Guests to Spray Paint a Car (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Chevrolet Indie Fridays are a curated series of free concerts and events, running from July to September, in the heart of downtown Toronto. Hosted in the city’s bustling Yonge and Dundas Square,…
Sep
02
Temporary Housing Sheds – Affordable Accommodation Can Be Found in Vacant London Buildings (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) While many flock to metropolitan centers in search of job opportunities, finding affordable accommodation can often be challenging, especially in expensive cities like London. From property…
Sep
02
Shiseido "On the Road with Jenny Choi" (2017) 2:00 (Japan)
Posted in: Uncategorized
Shiseido has a new skin product targeting youth called WASO. If you didn’t see their brand film you need to stop what you are doing and look at it now, because it’s awesome.
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