Sep
06
M&C Saatchi Opens in Mexico City
Posted in: Uncategorized
M&C Saatchi, the world’s leading independent communications network, is to launch its latest office in Mexico City.
Sep
06
Gillette created a print ad using sandpaper.
Posted in: Uncategorized
A newborn baby’s only communication during their first year of life is through touch. Academic research from Harvard shows that skin-to-skin communication releases “Love Hormones” right after birth and helps a baby build trust in its environment as well as built trust.with its parents. This print ad for Gillette in Israel targets milleninials who are bout to become first-time fathers.
Commercials:
Sep
06
Xerox and Y&R want to Set The Page Free
Posted in: Uncategorized
What do Lee Child, Joshua Ferris, Roxane Gay, Gary Shteyngart. Jonathan Ames, Billy Collins, Jonathan Coulton, Sloane Crosley, Jonathan Safran Foer, Chip Kidd, Valeria Luiselli, Alain Mabanckou, Aimee Mann and Joyce Carol Oates have in common? They’re all part of a big campaign from Xerox called Set The Page Free.
Commercials:
Sep
06
Jon Barber Joins R A U C O U S Content
Posted in: Uncategorized
Hollywood-based production company R A U C O U S Content is joined by the versatile, trilingual director Jon Barber.
Sep
06
Brandon Tapp Named Executive Producer for Production Company Lucky 21
Posted in: Uncategorized
Production company Lucky 21 announces the addition of Executive Producer Brandon Tapp. Tapp will be based out of Camp Lucky, Lucky 21’s new Austin office.
Sep
06
TIDAL & Mercedes-Benz Announce Partnership
Posted in: Uncategorized
Mercedes-Benz and global music and entertainment platform, TIDAL, have announced a long-term partnership – in the next few months, Mercedes-Benz customers that have connected their car to the Mercedes me Portal will be able to access a complimentary TIDAL HiFi membership.
Sep
06
L'Oréal Paris – Tru Match / Jesper / Märta / Ärr / Scar (2017) :30 (Sweden)
Posted in: Uncategorized
The press release doesn’t tell me what the lovely redheads name is, but we learn that blond Märta loves TruMatch because it doesn’t hide her scar. Meanwhile, Jesper likes it because it matches his skin, he was always standing out “because I am of mixed heritage.”
Sep
06
CIPD extends media and events relationship with Haymarket
Posted in: UncategorizedHaymarket Media Group’s partnership with HR industry body the CIPD has been reinforced after the publishing group signed a deal to provide the organisation with an array of event services aimed at members across the globe.
Sep
06
Campaign Underground to delve into emotional response to brands
Posted in: UncategorizedTickets are on sale for second instalment of Campaign Underground, an event featuring an array of content that will seek to answer the question: can brands genuinely engage emotionally with consumers?
Sep
06
Boots takes a successful lunge with its new action-packed ad
Posted in: UncategorizedSocial video experts at Unruly review “Play this at my funeral”, the latest viral by Spotify.
Sep
06
Ovo Energy's CMO on why cycling fans are natural territory for the brand
Posted in: UncategorizedAs Ovo sponsors the UK’s top men’s cycling event, the Tour of Britain, the challenger brand’s marketer explains why it is striving to become more than just an energy provider.
Sep
06
Barclays poised to move £60m media account to Omnicom from WPP's Maxus
Posted in: UncategorizedBarclays is poised to move its estimated £60m global media account to Omnicom Media Group after six years with WPP’s Maxus.
Sep
06
Parents blame brands over gender stereotyping
Posted in: UncategorizedAt the end of a summer of discontent over gender stereotyping, exclusive research commissioned by Campaign reveals that parents blame brands for perpetuating inequality.
Sep
06
Lego cuts 1,400 jobs after decade of growth comes to an end
Posted in: UncategorizedLego has reported a 5% fall in its revenues in the first half of the year to DKK 14.9bn (£1.8bn).
Sep
06
Labour: ban betting firms from sponsoring football shirts
Posted in: UncategorizedThe Labour Party would ban football clubs from signing shirt sponsorship deals with betting brands, deputy leader Tom Watson has announced.
Sep
06
New car sales continue to fall but electrics and hybrids boom
Posted in: UncategorizedNew car registrations in August fell 6.4% year-on-year to 76,433, marking the fifth month in a row of decline.
Sep
06
WPP unveils Wavemaker as name of merged MEC-Maxus agency
Posted in: UncategorizedWavemaker will be the name of the WPP agency formed by the merger of MEC and Maxus.
Sep
06
Is it time to pour the tea yet?
Posted in: UncategorizedMediaCom’s chief transformation officer questions how far we have yet to go to achieve gender equality in business.
Sep
06
My Media Week: Phil Moore, Deezer
Posted in: UncategorizedPhil Moore, vice-president, Northern & Southern EMEA at Deezer, tests the limits of a new HiFi proposition and feeds his unshakable vinyl addiction.
Sep
06
'The Real Deal': Inside NFL's Richard Sherman's Samsung-Backed Series on Player's Tribune
Posted in: Uncategorized
Sherman’s involvement with the site is not new. Last season he starred in a weekly video and written content series called “Tuesdays with Richard on Thursdays” that included a look at his life on and off the field. He also took on Donald Trump, calling him in one post “an example of somebody we don’t want our kids to talk like or emulate.” (Sherman, however, apparently does share with Trump a healthy disdain of the mainstream media.)
Samsung’s backing gives his new series a dedicated sponsor, and presumably, more financial stability for the site. But any time a sponsor is involved, it raises the risk that content deemed too controversial is muted.
Still, Messler and Sherman are adamant that Samsung will not get editorial control. “I think they understand who I am and what I am about,” Sherman says. “Obviously, I am going to be filtered to some degree. Ya know, I never say anything that terrible, or cursing or anything. But in terms of my opinions and sometimes controversial nature, I don’t think they are at all concerned. They seem excited about it.” Samsung executives were not available for interviews about the deal.
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